Ideas + Advice

ADA Compliance for Websites

What Is Website ADA Compliance & Why Is It Important?

Recent regulations now require web designers to build websites that are in compliance with the Americans with Disabilities Act (ADA). If a designer / developer fails to craft a website with the ADA guidelines in mind for a business entity…

Google Ads Rep Alludes to Relationship Between Ad Spend & SEO

A salesperson for Google Ads was recently caught claiming that investing in Google Ads will result in improved rankings. This has long been discussed by marketers over the years and Google has (for the most part) denounced this theory…

Google Analytics 4

Getting Started with Google Analytics 4

The final quarter of 2020 saw Google release the newest version of its web analytics platform, aptly dubbed Google Analytics 4. As with all Google releases, there is plenty to unpack and numerous features to explore…

2021 SEO Considerations

Top SEO Considerations for 2021

While we’re in the prime of Q4 in this crazy 2020 year, a lot of small business owners and marketers are wondering “what are the top SEO things I need to be focused on in the coming year?” There has been a lot of buzz…

Performance Optimizations: Why Are They Important?

Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups…

Stepping Back Into Pay Per Click Advertising

As the country begins opening up again and businesses get back to work, a lot of business owners ask “how can we get back in to pay per click ads?” The answer is there are a few different approaches depending on the type of business and the products or services offered. Businesses may want to…
Read more

May Core Algorithm Update

Danny Sullivan of Google has officially confirmed via Twitter a core algorithm update began rolling out on 5/4. The update is dubbed the “May Core Algorithm Update”, similar to the update SEOs experienced back in January. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is…
Read more

CBD Marketing

5 Understated Ways to Promote CBD Brands

In the world of CBD, businesses are somewhat limited in how they can advertise products online. Restrictions from advertising giants like Google and Facebook make it difficult grow a CBD business with paid advertising programs. However, there are other marketing solutions to consider. Here are 5 ways you can excel your CBD business while waiting…
Read more

Google Free Product Listings

Google to Offer Free Product Listings Again

Free Product Listings As a Response to Covid-19 As a response to the pandemic and the toll it’s taking on many retailers (big businesses and smaller shops included), Google is re-introducing its free product listing service. Free product listings will display in Google’s Shopping hub while other areas will remain paid through Google Ads. According…
Read more

What is Local SEO?

What Is A Local SEO Campaign?

Local SEO focuses on increasing rankings in Google’s local 3-pack of results. Just like increasing rankings for natural search, marketers have the opportunity to improve where they show in local results. And a successful local SEO campaign typically consists of these 4 components: Google My Business Citations & Directory Information Maintaining Consistent Information Online Acquiring…
Read more