Ideas + Advice

How to Start an E-Commerce Business

How to Start an E-Commerce Store in 2022

With the rise of social shopping apps like Instagram and Shopify, it has never been easier to start a business. If you’ve got a passion for something, all you need is an idea and some creativity to really get it off the ground. However, with the proliferation of new tools and opportunities, the old-fashioned way…
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SEO vs. PPC

SEO vs. PPC: What’s Best for Business?

Much like everything else these days, your business doesn’t really exist if it doesn’t exist online. So having a website is an absolute must. But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to two alternatives: SEO to boost organic…
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Halloween SEO

8 Spooky SEO Mishaps to Avoid

It’s that time of year again! Temperatures are colder, leaves have fallen and pumpkins are carved. Things are a bit spookier, but it’s a good time to remind ourselves that SEO isn’t all that scary. Just because Google has several updates throughout the year and is a bit unpredictable at times does not mean you…
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5 Ways to Improve Your Website’s User Retention Rate

The math of running a website seems pretty simple at first glance: the more visitors you have, the better. But that’s not exactly how it works. While quantity certainly matters, the quality of the traffic you get is pretty important too. You need to be able to attract the right kind of users. One category…
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The Top Website Builders

How To Choose The Right Small Business Website Builder in 2021

In the modern digital age it is vital for businesses to have an online presence, and that starts by having a functioning website. If you, like many others, have no previous experience in this area you may feel overwhelmed at the idea of creating a website to represent your business. With no shortage of platform…
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June Algorithm Update

Google June Core Algorithm Update Rolling Out

As most SEOs are aware, Google began rolling out its core algorithm update this month. The update, appropriately dubbed the June Core Algorithm update, is slated to be one of the major updates of the year. And while it’s still early, site owners need to be aware of its potential impact on search results. What…
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7 Tips to Optimize Google Display Campaigns

7 Tips to Optimize Google Display Campaigns

When it comes to paid advertising campaigns, there are a few different types of campaigns available to advertisers in Google Ads. Google Shopping campaigns are a must-have for e-commerce brands, any business can use text ads and advertisers…

ADA Compliance for Websites

What Is Website ADA Compliance & Why Is It Important?

Recent regulations now require web designers to build websites that are in compliance with the Americans with Disabilities Act (ADA). If a designer / developer fails to craft a website with the ADA guidelines in mind for a business entity…

Google Ads Rep Alludes to Relationship Between Ad Spend & SEO

A salesperson for Google Ads was recently caught claiming that investing in Google Ads will result in improved rankings. This has long been discussed by marketers over the years and Google has (for the most part) denounced this theory…

Google Analytics 4

Getting Started with Google Analytics 4

The final quarter of 2020 saw Google release the newest version of its web analytics platform, aptly dubbed Google Analytics 4. As with all Google releases, there is plenty to unpack and numerous features to explore…