Ideas + Advice

5 Ways to Improve Your Website’s User Retention Rate

The math of running a website seems pretty simple at first glance: the more visitors you have, the better. But that’s not exactly how it works. While quantity certainly matters, the quality of the traffic you get is pretty important too. You need to be able to attract the right kind of users. One category…
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The Top Website Builders

How To Choose The Right Small Business Website Builder in 2021

In the modern digital age it is vital for businesses to have an online presence, and that starts by having a functioning website. If you, like many others, have no previous experience in this area you may feel overwhelmed at the idea of creating a website to represent your business. With no shortage of platform…
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June Algorithm Update

Google June Core Algorithm Update Rolling Out

As most SEOs are aware, Google began rolling out its core algorithm update this month. The update, appropriately dubbed the June Core Algorithm update, is slated to be one of the major updates of the year. And while it’s still early, site owners need to be aware of its potential impact on search results. What…
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7 Tips to Optimize Google Display Campaigns

7 Tips to Optimize Google Display Campaigns

When it comes to paid advertising campaigns, there are a few different types of campaigns available to advertisers in Google Ads. Google Shopping campaigns are a must-have for e-commerce brands, any business can use text ads and advertisers…

ADA Compliance for Websites

What Is Website ADA Compliance & Why Is It Important?

Recent regulations now require web designers to build websites that are in compliance with the Americans with Disabilities Act (ADA). If a designer / developer fails to craft a website with the ADA guidelines in mind for a business entity…

Google Ads Rep Alludes to Relationship Between Ad Spend & SEO

A salesperson for Google Ads was recently caught claiming that investing in Google Ads will result in improved rankings. This has long been discussed by marketers over the years and Google has (for the most part) denounced this theory…

Google Analytics 4

Getting Started with Google Analytics 4

The final quarter of 2020 saw Google release the newest version of its web analytics platform, aptly dubbed Google Analytics 4. As with all Google releases, there is plenty to unpack and numerous features to explore…

2021 SEO Considerations

Top SEO Considerations for 2021

While we’re in the prime of Q4 in this crazy 2020 year, a lot of small business owners and marketers are wondering “what are the top SEO things I need to be focused on in the coming year?” There has been a lot of buzz…

Performance Optimizations: Why Are They Important?

Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups…

Stepping Back Into Pay Per Click Advertising

As the country begins opening up again and businesses get back to work, a lot of business owners ask “how can we get back in to pay per click ads?” The answer is there are a few different approaches depending on the type of business and the products or services offered. Businesses may want to…
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