Ideas + Advice

MozCon 2022

Top 10 Presentations from MozCon 2022

That’s a wrap! MozCon, the annual SEO and digital marketing conference held in Seattle by SEO software giant, Moz, just completed and now it’s time for us to outline our learnings. The conference featured industry experts speaking on a variety of SEO topics including technical SEO, local SEO, content marketing, link development and more. Plus,…
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9 Actionable SEO Tips

9 Quick & Actionable Tips to Improve Your SEO

Establishing a solid online presence can make a difference in generating new leads for your business, particularly in this digital era. SEO has emerged as one of the best strategies for boosting your online visibility. Regrettably, many businesses do not get it right on this front, and they end up going round in circles or…
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Top SEO considerations for 2022

Top SEO Considerations for 2022

While we’re in the prime of Q4 in this crazy 2020 year, a lot of small business owners and marketers are wondering “what are the top SEO things I need to be focused on in the coming year?” There has been a lot of buzz…

How to Start an E-Commerce Business

How to Start an E-Commerce Store in 2022

With the rise of social shopping apps like Instagram and Shopify, it has never been easier to start a business. If you’ve got a passion for something, all you need is an idea and some creativity to really get it off the ground. However, with the proliferation of new tools and opportunities, the old-fashioned way…
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SEO vs. PPC: What’s Best for Business?

Much like everything else these days, your business doesn’t really exist if it doesn’t exist online. So having a website is an absolute must. But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to two alternatives: SEO to boost organic…
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Halloween SEO

8 Spooky SEO Mishaps to Avoid

It’s that time of year again! Temperatures are colder, leaves have fallen and pumpkins are carved. Things are a bit spookier, but it’s a good time to remind ourselves that SEO isn’t all that scary. Just because Google has several updates throughout the year and is a bit unpredictable at times does not mean you…
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5 Ways to Improve Your Website’s User Retention Rate

The math of running a website seems pretty simple at first glance: the more visitors you have, the better. But that’s not exactly how it works. While quantity certainly matters, the quality of the traffic you get is pretty important too. You need to be able to attract the right kind of users. One category…
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The Top Website Builders

How To Choose The Right Small Business Website Builder in 2021

In the modern digital age it is vital for businesses to have an online presence, and that starts by having a functioning website. If you, like many others, have no previous experience in this area you may feel overwhelmed at the idea of creating a website to represent your business. With no shortage of platform…
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June Algorithm Update

Google June Core Algorithm Update Rolling Out

As most SEOs are aware, Google began rolling out its core algorithm update this month. The update, appropriately dubbed the June Core Algorithm update, is slated to be one of the major updates of the year. And while it’s still early, site owners need to be aware of its potential impact on search results. What…
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7 Tips to Optimize Google Display Campaigns

7 Tips to Optimize Google Display Campaigns

When it comes to paid advertising campaigns, there are a few different types of campaigns available to advertisers in Google Ads. Google Shopping campaigns are a must-have for e-commerce brands, any business can use text ads and advertisers…