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Ideas & Advice
Get marketing news, tips and advice from the experts. Stay caught up on the latest in search, SEO, analytics, web development and more.
Are Citations Still Important to Local SEO in 2024?
What Are Citations in Local SEO? Citations are essential for companies seeking to improve their local SEO. They mention a company's name, address, and phone number (NAP) on other websites. Citations assist search engines in understanding a business's internet presence...
The Essential KPIs for An SEO Campaign
What SEO KPIs Are Important? The effectiveness of SEO key performance indicators (KPIs) lies in their ability to provide tangible insights into a website's performance in search engine results. These insights enable marketers and businesses to make informed decisions...
Our Take On Web Hosting Platforms in 2024
Finding the right web hosting solution can be a time-consuming process that depends on a variety of factors, such as the type of hosting required, particular features desired, and budget constraints. The abundance of options and complex pricing structures, with...
Latest Ideas & Advice
Are Citations Still Important to Local SEO in 2024?
What Are Citations in Local SEO? Citations are essential for companies seeking to improve their local SEO. They mention a company's name, address, and phone number (NAP) on other websites. Citations...
From HARO to Connectively: A New Platform for Quote Links
HARO is Now Connectively.us Digital marketing is constantly moving, with new tools and platforms popping up left and right. A significant change that’s recently caught the eye of many in the SEO and...
Google Analytics 4: How Do You Check Traffic for Different Groups of Pages?
How Do You Filter Traffic by Landing Page or Page Grouping in Google Analytics 4 (GA4)? Understanding your audience's behavior is paramount in digital marketing and website management. With the...
March Madness: Google Rolling Out Major Search Quality Update
Google has begun rolling out its latest algorithm update targeted toward websites with unhelpful content that is either autogenerated or generated from AI like OpenAI's ChatGPT. It's the first major...
The Essential KPIs for An SEO Campaign
What SEO KPIs Are Important? The effectiveness of SEO key performance indicators (KPIs) lies in their ability to provide tangible insights into a website's performance in search engine results....
Our Take On Web Hosting Platforms in 2024
Finding the right web hosting solution can be a time-consuming process that depends on a variety of factors, such as the type of hosting required, particular features desired, and budget...
Why Google Local Service Ads is a Good Strategy for Small Businesses
What Are Google Local Service Ads? Google Local Service Ads (LSAs) stand out as a revolutionary advertising platform specifically created for small businesses seeking to connect directly with local...
7 Ways to Optimize Images for SEO
In the US, 20% of searches occur on Google Images, underscoring the importance of carefully selecting images for web content. Google advises optimizing images according to its guidelines to boost...
How to Edit DNS Records for Google Workspace
The Domain Name System, or DNS, serves as the internet's directory, determining where web traffic should be directed. For businesses using Google Workspace, understanding and managing these records...
Why Are HARO Links Important to SEO?
HARO, which stands for Help a Reporter Out, is a well-known platform that connects journalists and bloggers with relevant expert sources. The symbiotic relationship fostered by HARO can...
How Do You Measure a Thank You Page Conversion in GA4?
With Universal Analytics phased out and Google Analytics 4 now being the standard, some website owners are still figuring out how to get around in the new GA4 dashboard. Additionally, we've had a...
Goodbye to Google Business Profile Websites
We've all said it plenty of times - don't build your site on a platform where you can't own its content or user experience. If you're investing in building a brand through a website, you don't want...
SEO Ideas & Advice
Are Citations Still Important to Local SEO in 2024?
What Are Citations in Local SEO? Citations are essential for companies seeking to improve their local SEO. They mention a company's name, address, and phone number (NAP) on other websites. Citations...
From HARO to Connectively: A New Platform for Quote Links
HARO is Now Connectively.us Digital marketing is constantly moving, with new tools and platforms popping up left and right. A significant change that’s recently caught the eye of many in the SEO and...
Google Analytics 4: How Do You Check Traffic for Different Groups of Pages?
How Do You Filter Traffic by Landing Page or Page Grouping in Google Analytics 4 (GA4)? Understanding your audience's behavior is paramount in digital marketing and website management. With the...
March Madness: Google Rolling Out Major Search Quality Update
Google has begun rolling out its latest algorithm update targeted toward websites with unhelpful content that is either autogenerated or generated from AI like OpenAI's ChatGPT. It's the first major...
The Essential KPIs for An SEO Campaign
What SEO KPIs Are Important? The effectiveness of SEO key performance indicators (KPIs) lies in their ability to provide tangible insights into a website's performance in search engine results....
7 Ways to Optimize Images for SEO
In the US, 20% of searches occur on Google Images, underscoring the importance of carefully selecting images for web content. Google advises optimizing images according to its guidelines to boost...
Why Are HARO Links Important to SEO?
HARO, which stands for Help a Reporter Out, is a well-known platform that connects journalists and bloggers with relevant expert sources. The symbiotic relationship fostered by HARO can...
24 Tips to Improve SEO in 2024
As we embark on 2024, the dynamic world of SEO continues to evolve with new technological advancements and changing user behaviors. With the rise of AI, generative search and constant SERP updates,...
What is Google Site Kit?
Google Site Kit is an essential plugin for WordPress users, offering seamless integration of various Google services like Analytics, AdSense, PageSpeed Insights and Search Console into WordPress...
7 Link Development Ideas to Consider
As part of a digital marketing strategy, it's imperative to be continuously improving your SEO so that your website is easily discoverable by search engines. One of the best ways to achieve this is...
Key Highlights from BrightonSEO San Diego
The inaugural BrightonSEO conference in the United States has come to an end. Held in sunny San Diego, California, the conference featured a variety of speakers covering the latest and greatest...
How to Provide Google Business Profile Access
Having a strong online footprint is essential for businesses today, regardless of their size or industry or location. Google Business Profile, previously known as Google My Business, is leading this...
Paid Search Ideas & Advice
Google Analytics 4: How Do You Check Traffic for Different Groups of Pages?
How Do You Filter Traffic by Landing Page or Page Grouping in Google Analytics 4 (GA4)? Understanding your audience's behavior is paramount in digital marketing and website management. With the...
Why Google Local Service Ads is a Good Strategy for Small Businesses
What Are Google Local Service Ads? Google Local Service Ads (LSAs) stand out as a revolutionary advertising platform specifically created for small businesses seeking to connect directly with local...
Are Microsoft Ads Worth It?
The significance of online advertising for businesses in today's ever-changing digital landscape cannot be overstated. Smart businesses are always looking for effective platforms to post their...
How to Optimize Product Listing Ad Campaigns for ROAS
In the world of e-commerce advertising, product listing ads (PLAs, Google Shopping) have taken the forefront. Displayed prominently on search engine results pages, PLAs feature product images,...
How to Optimize Google Ads Campaign Structure
In the cutthroat realm of online advertising, where businesses fiercely compete for consumer attention, fine-tuning your Google Ads campaign structure becomes even more crucial for squeezing out...
Importance of Remarketing in Paid Search
In the realm of digital advertising, the art of captivating audiences through paid search campaigns holds immense importance. While the quest for new visitors is paramount, businesses must also...
How to Set Up Profitable A/B Tests for Paid Search Success
In today's online marketplace, paid search advertising is one of the most effective ways of reaching your target audience and driving conversions. However, simply investing in paid search...
Importance of Ad Variation Tests in Paid Search
Paid search campaigns have become an indispensable component of digital marketing strategies across various industries. In today's competitive landscape, it is vital for advertisers to recognize the...
Importance of Removing Conflicting Negative Keywords
In the vast realm of online advertising, the art of finely tuning campaigns to reach the ideal audience holds paramount importance. While the significance of incorporating pertinent keywords is...
How to Perform Keyword Research for Paid Search
Keyword research is crucial for paid search campaigns, as it helps businesses identify relevant and effective keywords to reach their target audience. By understanding audience search intent and...
Understanding the Auction Insights Report in Google Ads
Google Ads is a powerful online advertising tool that helps businesses reach their target audience effectively. One of its standout features is the Auction Insights report. This report provides...
How to Improve Quality Score and Its Impact on CPC
Quality Score is a term commonly used in digital advertising, particularly on platforms like Google Ads, Bing Ads, and Facebook. It is a crucial metric that assesses the quality and relevance of...
Web Design Ideas & Advice
Our Take On Web Hosting Platforms in 2024
Finding the right web hosting solution can be a time-consuming process that depends on a variety of factors, such as the type of hosting required, particular features desired, and budget...
How to Edit DNS Records for Google Workspace
The Domain Name System, or DNS, serves as the internet's directory, determining where web traffic should be directed. For businesses using Google Workspace, understanding and managing these records...
Goodbye to Google Business Profile Websites
We've all said it plenty of times - don't build your site on a platform where you can't own its content or user experience. If you're investing in building a brand through a website, you don't want...
5 Reasons to Keep WordPress Sites Updated
If you've dabbled in website maintenance or blogging with WordPress, you've no doubt heard the oft-repeated mantra: "keep your site updated." At first sight, this advice may appear to be a simple...
Web Security Best Practices: Protecting Sites from Vulnerabilities
Online security is no longer an area to take lightly. With cyberattacks and data breaches, companies must protect their websites from vulnerabilities. But how can we make sure our sites are...
6 Ways to Keep Your WordPress Website Fresh
In today's fast-paced digital realm, having a captivating website is an absolute must for any business or individual seeking to make their mark online. And when it comes to crafting a stunning...
How to Provide Collaborator Access in Siteground
SiteGround, a leading web hosting platform, provides a user-friendly interface and powerful features that enhance collaboration between clients and web developers. One of its key features is...
7 Common WordPress Website Design Mistakes
WordPress has emerged as an immensely popular website creation platform, boasting a staggering number of over 60 million websites built using its versatile features. This remarkable success can be...
The Importance of Hosting to Google Rankings
A company's success or failure in today's digital economy may hinge on its online presence and search engine rankings, making it crucial to comprehend the factors that influence these metrics....
How WordPress Adapts to Your Business Needs
Establishing a formidable online presence is imperative for businesses, regardless of their size. A captivating and seamless website holds incredible potential to entice and captivate customers,...
How to Provide Delegate Access in GoDaddy
As a business owner or website developer, you may find yourself in a situation where you need to grant someone else access to your GoDaddy account without revealing sensitive information, such as...
How WordPress & WooCommerce Simplify Online Selling
Online selling has become an essential aspect of the commercial landscape. Entrepreneurs and businesses of all kinds are flocking to e-commerce platforms to reach a worldwide client base and...
Analytics Ideas & Advice
Google Analytics 4: How Do You Check Traffic for Different Groups of Pages?
How Do You Filter Traffic by Landing Page or Page Grouping in Google Analytics 4 (GA4)? Understanding your audience's behavior is paramount in digital marketing and website management. With the...
The Essential KPIs for An SEO Campaign
What SEO KPIs Are Important? The effectiveness of SEO key performance indicators (KPIs) lies in their ability to provide tangible insights into a website's performance in search engine results....
How Do You Measure a Thank You Page Conversion in GA4?
With Universal Analytics phased out and Google Analytics 4 now being the standard, some website owners are still figuring out how to get around in the new GA4 dashboard. Additionally, we've had a...
What is Google Site Kit?
Google Site Kit is an essential plugin for WordPress users, offering seamless integration of various Google services like Analytics, AdSense, PageSpeed Insights and Search Console into WordPress...
Key Highlights from BrightonSEO San Diego
The inaugural BrightonSEO conference in the United States has come to an end. Held in sunny San Diego, California, the conference featured a variety of speakers covering the latest and greatest...
How to Provide Google Business Profile Access
Having a strong online footprint is essential for businesses today, regardless of their size or industry or location. Google Business Profile, previously known as Google My Business, is leading this...
How to Optimize Google Ads Campaign Structure
In the cutthroat realm of online advertising, where businesses fiercely compete for consumer attention, fine-tuning your Google Ads campaign structure becomes even more crucial for squeezing out...
Importance of Remarketing in Paid Search
In the realm of digital advertising, the art of captivating audiences through paid search campaigns holds immense importance. While the quest for new visitors is paramount, businesses must also...
How to Set Up Profitable A/B Tests for Paid Search Success
In today's online marketplace, paid search advertising is one of the most effective ways of reaching your target audience and driving conversions. However, simply investing in paid search...
How to Provide Google Analytics & Google Search Console Access
Google Analytics and Google Search Console are two of the most important tools for tracking website activity and optimizing website content. In order to gain access to these powerful tools, there...
Importance of Ad Variation Tests in Paid Search
Paid search campaigns have become an indispensable component of digital marketing strategies across various industries. In today's competitive landscape, it is vital for advertisers to recognize the...
Understanding the Auction Insights Report in Google Ads
Google Ads is a powerful online advertising tool that helps businesses reach their target audience effectively. One of its standout features is the Auction Insights report. This report provides...
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