Ideas + Advice

How to Use UTM Parameters for Tracking

Tracking the way traffic enters your site is an important step to allocating marketing budget to the most effective channels for your business. For example, knowing that paid search drives the most clicks to your site will better inform budget and planning to acquire more paid search traffic in future campaigns. How Do Marketers Track…
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3 Essential Tools for Google Shopping

3 Essential Tools to Succeed With Google Shopping Campaigns

Google Shopping campaigns are one of the most effective forms of advertising for online retailers. Google invested a lot of time and energy in recent years to polish its product and enable advertisers to really grow their retail business. The Basics of PLAs Unlike standard search ads, shopping campaigns utilize product data for ad creative…
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Multi-Site On Wordpress

How to Use a Multi-Site Setup for WordPress

We recently caught the Sacramento WordPress Meetup from 11/5, which featured a review of creating multi-sites through WordPress and how it happens on the client and server side of things. It’s relatively easy to get started with a multi-site setup, but it’s important to start by determining if a multi-site is a good use for…
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How Online Branding Can Impact SEO

A brand name can be everything. It’s your first impression to customers and can speak to the services your business offers. In some cases, a brand name is a family name that has been used over time and in other instances it’s related to the geographic locations served. Brand names also become your digital persona…
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YesHoney Collective Vision Conference

YesHoney Collective 2020 Vision Conference

#YHCVISIONCONF We are beyond stoked to be helping out with the 2020 Vision Conference from YesHoney Collective. YesHoney Collective, a local Sacramento brand headed by Tirzah Johnson, helps small businesses and entrepreneurs with accountability – staying on top of goal setting, crossing tasks off lists and building brands into highly successful ventures. YesHoney Collective brings…
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Best Wordpress SEO Plugins

Fave 5 WordPress SEO Plugins

Most small-to-midsize business websites are built on the WordPress framework and content management system. WordPress is incredibly easy to use, has a large user community, documentation for nearly everything and a wide variety of plugins that can be quickly implemented on websites. QUICK LINKS 1. Yoast 2. Autoptimize 3. Redirection 4. Contextual Related Posts 5.…
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Google My Business Listing Scam

Google My Business Scam Call

There’s an automated call going around that claims your Google My Business information is incomplete and your listing is in danger of being deleted. It’s a very threatening call and will quickly get the attention of any business owner who relies on this free service from Google. What Is Google My Business? Google My Business…
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ADA Compliance for Websites

Why A Website Must Be ADA Compliant

In light of recent regulations, web designers are now required to create websites that are in compliance with the Americans with Disabilities Act (ADA). If a designer / developer fails to craft a website with the ADA guidelines in mind for a business entity, there is potential to face legal consequences. What Is ADA Compliancy?…
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How to Prioritize Performance Marketing In Q4

It’s October 3rd, but more importantly, we’re three days into Q4. For most performance marketers, Q4 is the most important time of the year. It’s inclusive of online shopping days like Black Friday, Cyber Monday and Green Monday (yes – this is a thing invented by eBay). Advertising budgets open up and marketers utilize every…
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Opinion: H1 Tags Are Not Critical For Ranking

John Mueller, the man behind the answers of almost any SEO’s questions to Google, recently commented (you’ll want to fast forward to 23:48 of the YouTube video) that H1 tags are not critical for ranking a page. A Quick Refresher On Heading Tags Header tags, including H1-H6, have long been used in SEO to structure…
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