Ideas + Advice

2021 SEO Considerations

Top SEO Considerations for 2021

While we’re in the prime of Q4 in this crazy 2020 year, a lot of small business owners and marketers are wondering “what are the top SEO things I need to be focused on in the coming year?” There has been a lot of buzz about Core Web Vitals from Google, we know the importance…
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Performance Optimizations: Why Are They Important?

Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups. Between large images, full width designs, video content and the like, a website can become heavy really fast.…
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Stepping Back Into Pay Per Click Advertising

As the country begins opening up again and businesses get back to work, a lot of business owners ask “how can we get back in to pay per click ads?” The answer is there are a few different approaches depending on the type of business and the products or services offered. Businesses may want to…
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May Core Algorithm Update

Danny Sullivan of Google has officially confirmed via Twitter a core algorithm update began rolling out on 5/4. The update is dubbed the “May Core Algorithm Update”, similar to the update SEOs experienced back in January. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is…
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CBD Marketing

5 Understated Ways to Promote CBD Brands

In the world of CBD, businesses are somewhat limited in how they can advertise products online. Restrictions from advertising giants like Google and Facebook make it difficult grow a CBD business with paid advertising programs. However, there are other marketing solutions to consider. Here are 5 ways you can excel your CBD business while waiting…
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Google Free Product Listings

Google to Offer Free Product Listings Again

Free Product Listings As a Response to Covid-19 As a response to the pandemic and the toll it’s taking on many retailers (big businesses and smaller shops included), Google is re-introducing its free product listing service. Free product listings will display in Google’s Shopping hub while other areas will remain paid through Google Ads. According…
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What is Local SEO?

What Is A Local SEO Campaign?

Local SEO focuses on increasing rankings in Google’s local 3-pack of results. Just like increasing rankings for natural search, marketers have the opportunity to improve where they show in local results. And a successful local SEO campaign typically consists of these 4 components: Google My Business Citations & Directory Information Maintaining Consistent Information Online Acquiring…
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Nofollow Links in 2020

Nofollow Links Explained for 2020

Nofollow links have been used in SEO for a number of years and are a hot topic with Google recently introducing a new set of rules for the tag. Beginning on March 1, 2020, Google started following its new directives for nofollow links now designated as rel=”nofollow”, rel=”sponsored” and rel=”ugc” (user-generated content). Many publishers and…
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SFCC

8 Tips for Salesforce Commerce Cloud SEO

Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace, WooCommerce, BigCommerce, Open Cart and Shopify fill the need for small-to-midsize e-commerce businesses, SFCC is the go-to solution for larger organizations in the retail space. The platform’s client…
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New Google Layout

LinkedIn Roundup Of Google’s Newest Layout

You have likely noticed by now that Google changed its SERP layout late last week. Following a design similar to its mobile layout and after months of testing, the desktop version of Google now shows favicons in results as well as a breadcrumb path instead of a traditional URL. Google is working toward more continuity…
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