Octiv Digital
Display & Remarketing Ads Management

E-Commerce Website Development

When you operate an e-commerce business, you need to have a best-in-class website to serve customers visiting your online storefront. You also need a simplistic way to manage products through a customized backend that is built in a way that makes sense for your business model. And you need to be sure the customer journey is optimized with intuitive features and functionality.

WooCommerce SEO
Shopify SEO
BigCommerce SEO
Salesforce Commerce Cloud SEO
WooCommerce SEO
Shopify SEO
BigCommerce SEO
Salesforce Commerce Cloud SEO

E-Commerce Website Builds

E-commerce websites are a bit more complex compared to other types of information-based websites, which is why you will want the help of a professional web development company. Shopping websites require a product catalog, product hierarchy / taxonomy, category landing pages, customer accounts, cart functionality and much more. There are a lot of different elements that need to be created to support a great customer experience, and careful attention to detail is a must.

Your Website is Your Storefront

It’s important to remember that your website is your storefront and is likely the first touchpoint between your brand and new customers. You want to be sure the website is easy to shop, customers can discover new products and the checkout experience is seamless. You’ll also want to have your website be completely responsive for accessibility on any device. 

Get started with a new or improved e-commerce website to improve online sales.

E-Commerce Web Design
E-Commerce Web Design

E-Commerce Website Builds

E-commerce websites are a bit more complex compared to other types of information-based websites, which is why you will want the help of a professional web development company. Shopping websites require a product catalog, product hierarchy / taxonomy, category landing pages, customer accounts, cart functionality and much more. There are a lot of different elements that need to be created to support a great customer experience, and careful attention to detail is a must.

Your Website is Your Storefront

It’s important to remember that your website is your storefront and is likely the first touchpoint between your brand and new customers. You want to be sure the website is easy to shop, customers can discover new products and the checkout experience is seamless. You’ll also want to have your website be completely responsive for accessibility on any device. 

Get started with a new or improved e-commerce website to improve online sales.

E-Commerce Platforms for Your Needs

WooCommerce Website Development

WooCommerce is the e-commerce application built on the WordPress content management system. Because WordPress is one of the most popular website platforms on the web today, it’s no secret its e-commerce application is also a preferred choice. 

WooCommerce has a ton of features and benefits including an intuitive interface, product builder and it offers plenty of customizations to suit any type of online shopping business. It also integrates with other popular WordPress plugins and themes, making it even easier to create a completely custom and unique online store.

Last but not least, WooCommerce is highly scalable and can be used to power stores of all sizes. We recommend WooCommerce for newer retailers and manufacturers, typically with less than 100 products.

Woocommerce Website Development
Woocommerce Website Development

WooCommerce Website Development

WooCommerce is the e-commerce application built on the WordPress content management system. Because WordPress is one of the most popular website platforms on the web today, it’s no secret its e-commerce application is also a preferred choice.

WooCommerce has a ton of features and benefits including an intuitive interface, product builder and it offers plenty of customizations to suit any type of online shopping business. It also integrates with other popular WordPress plugins and themes, making it even easier to create a completely custom and unique online store.

Last but not least, WooCommerce is highly scalable and can be used to power stores of all sizes. We recommend WooCommerce for newer retailers and manufacturers, typically with less than 100 products.

Shopify Website Development

Shopify Website Development

Shopify has emerged as one of the most popular e-commerce solutions for businesses of all sizes. Its user-friendly interface and extensive list of features make it an ideal choice for companies who want to create a modern online store.

The primary difference of a Shopify website is its flexibility. You can customize it to match your brand, add custom features like membership tiers and loyalty points, or integrate third-party tools for enhanced functionality. Shopify also offers unlimited bandwidth and a reliable hosting service as well as secure payment processing options to ensure your customers’ data is safe.

We recommend a Shopify website for business owners who understand e-commerce website architecture and typically have over 100 products. Let’s talk to see if Shopify is right for you.

BigCommerce, Salesforce Commerce Cloud, Magento & More

There are many other e-commerce website platforms outside of WooCommerce and Shopify. Some of these include BigCommerce, Salesforce Commerce Cloud (Business Manager) and Magento, as well as DIY sites with e-commerce features.

Each e-commerce platform has its own unique features that can help develop an effective online store experience for your business. It’s important to thoroughly assess your store’s requirements and budget to find a platform that will appropriately suit your needs. 

Let’s talk about your website’s shopping requirements.

BigCommerce Web Development
BigCommerce Web Development

BigCommerce, Salesforce Commerce Cloud, Magento & More

There are many other e-commerce website platforms outside of WooCommerce and Shopify. Some of these include BigCommerce, Salesforce Commerce Cloud (Business Manager) and Magento, as well as DIY sites with e-commerce features.

Each e-commerce platform has its own unique features that can help develop an effective online store experience for your business. It’s important to thoroughly assess your store’s requirements and budget to find a platform that will appropriately suit your needs.

Let’s talk about your website’s shopping requirements.

E-Commerce Analytics

Tracking E-Commerce Performance

With the right platform supporting your store, the next step is to be sure website transactions are are tracked correctly. Properly tracking user behavior allows us to make adjustments to the site and improve sales over time. By understanding your site’s best-selling products, determining which pages convert the best, understanding average order value (AOV) and the behaviors that drive up sales, we can focus our energy on optimizing the most beneficial areas of your e-commerce site.

Plus, we know a thing or two about e-commerce SEO. We will be sure your online store is primed for performance in search engines.

The Right Website Tools to Grow Sales

The purpose of an e-commerce website is to increase sales for your products. By choosing the right tools, e-commerce platform and web development partner, you can maximize your website’s effectiveness in generating more sales.

E-Commerce Expertise You Can Trust

With a combined 20 years of e-commerce marketing and retail experience, we’re confident we can take your store to the next level or develop a brand new site to accommodate your customers.

Get started with a free consultation.

Product Listing Ads Management
Product Listing Ads Management

The Right Website Tools to Grow Sales

The purpose of an e-commerce website is to increase sales for your products. By choosing the right tools, e-commerce platform and web development partner, you can maximize your website’s effectiveness in generating more sales.

E-Commerce Expertise You Can Trust

With a combined 20 years of e-commerce marketing and retail experience, we’re confident we can take your store to the next level or develop a brand new site to accommodate your customers.

Get started with a free consultation.

Frequently Asked Questions About E-Commerce Website Development

What are the components of an e-commerce site?

Some essential features for an e-commerce website include a user-friendly interface, product catalog, secure payment gateway integration, shopping cart functionality, order management system, customer reviews, search functionality and mobile responsiveness.

How long does it take to build an e-commerce website?

The time required to develop an e-commerce website varies depending on factors such as complexity, customization, the number of products you sell and the development approach. Generally, it can take several weeks to a few months to complete the development process.

What technology is commonly used for e-commerce websites?

Popular technologies for e-commerce website development include platforms like WooCommerce (WordPress), Shopify, Magento, and custom-built solutions using programming languages like PHP, Python, or JavaScript.

Are e-commerce websites secure?

To ensure the security of your e-commerce website, we implement SSL/TLS encryption, choose a secure hosting server, regularly update your website’s software and plugins, use strong and unique passwords, conduct security audits, and follow best practices for handling customer data.

Is SEO important for an e-commerce site?

Yes! To optimize your e-commerce website for search engines, we focus on keyword-rich product descriptions, optimize page titles and meta tags, use SEO-friendly URLs, create a sitemap, improve website loading speed, and implement structured data markup. Additionally, we take measures to improve the crawlability of the website.

Can you integrate an e-commerce website with other systems?

Yes, many e-commerce platforms provide integrations with various third-party systems such as payment gateways, inventory management tools, shipping providers, and customer relationship management (CRM) software. These integrations enhance the functionality of the site and streamline common business processes.

Do e-commerce websites require maintenance?

Yes, maintaining your e-commerce website is essential for security updates, bug fixes, performance optimization, and adding new features or products. Regular maintenance ensures your website operates smoothly and provides an optimal experience for shoppers of the site.

How much does it cost to develop an e-commerce website?

The cost of developing an e-commerce website can vary based on factors such as complexity, features, customization and platform costs. It is best to schedule a consult so we can learn the details of your project and develop an appropriate estimate based on the requirements.

Web Development Tips and Advice

The Octiv Note

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The Octiv Note

Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!
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