Ideas & Advice // Analytics

Read up on tips and advice for using popular analytics and tracking tools like Google Analytics 4, Google Search Console and more.

Key Highlights from BrightonSEO San Diego

Key Highlights from BrightonSEO San Diego

The inaugural BrightonSEO conference in the United States has come to an end. Held in sunny San Diego, California, the conference featured a variety of speakers covering the latest and greatest...

How to Provide Google Business Profile Access

How to Provide Google Business Profile Access

Having a strong online footprint is essential for businesses today, regardless of their size or industry or location. Google Business Profile, previously known as Google My Business, is leading this...

How to Optimize Google Ads Campaign Structure

How to Optimize Google Ads Campaign Structure

In the cutthroat realm of online advertising, where businesses fiercely compete for consumer attention, fine-tuning your Google Ads campaign structure becomes even more crucial for squeezing out...

Importance of Remarketing in Paid Search

Importance of Remarketing in Paid Search

In the realm of digital advertising, the art of captivating audiences through paid search campaigns holds immense importance. While the quest for new visitors is paramount, businesses must also...

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