How Do You Filter Traffic by Landing Page or Page Grouping in Google Analytics 4 (GA4)? Understanding your audience's behavior is paramount in digital marketing and website management. With the...
The Essential KPIs for An SEO Campaign
What SEO KPIs Are Important? The effectiveness of SEO key performance indicators (KPIs) lies in their ability to provide tangible insights into a website's performance in search engine results....
How Do You Measure a Thank You Page Conversion in GA4?
With Universal Analytics phased out and Google Analytics 4 now being the standard, some website owners are still figuring out how to get around in the new GA4 dashboard. Additionally, we've had a...
What is Google Site Kit?
Google Site Kit is an essential plugin for WordPress users, offering seamless integration of various Google services like Analytics, AdSense, PageSpeed Insights and Search Console into WordPress...
Key Highlights from BrightonSEO San Diego
The inaugural BrightonSEO conference in the United States has come to an end. Held in sunny San Diego, California, the conference featured a variety of speakers covering the latest and greatest...
How to Provide Google Business Profile Access
Having a strong online footprint is essential for businesses today, regardless of their size or industry or location. Google Business Profile, previously known as Google My Business, is leading this...
How to Optimize Google Ads Campaign Structure
In the cutthroat realm of online advertising, where businesses fiercely compete for consumer attention, fine-tuning your Google Ads campaign structure becomes even more crucial for squeezing out...
Importance of Remarketing in Paid Search
In the realm of digital advertising, the art of captivating audiences through paid search campaigns holds immense importance. While the quest for new visitors is paramount, businesses must also...
How to Set Up Profitable A/B Tests for Paid Search Success
In today's online marketplace, paid search advertising is one of the most effective ways of reaching your target audience and driving conversions. However, simply investing in paid search...
How to Provide Google Analytics & Google Search Console Access
Google Analytics and Google Search Console are two of the most important tools for tracking website activity and optimizing website content. In order to gain access to these powerful tools, there...
Importance of Ad Variation Tests in Paid Search
Paid search campaigns have become an indispensable component of digital marketing strategies across various industries. In today's competitive landscape, it is vital for advertisers to recognize the...
Understanding the Auction Insights Report in Google Ads
Google Ads is a powerful online advertising tool that helps businesses reach their target audience effectively. One of its standout features is the Auction Insights report. This report provides...
Getting Started with Google Analytics 4
The final quarter of 2020 saw Google release the newest version of its web analytics platform, aptly dubbed Google Analytics 4. As with all Google releases, there is plenty to unpack and numerous features to explore…
How to Use UTM Parameters for Tracking
Tracking the way traffic enters your site is an important step to allocating marketing budget to the most effective channels for your business. For example, knowing that paid search drives the most...
Getting Started With Google Tag Manager
Using tools like Google Analytics, Adobe Analytics or a similar system, there are a number of ways to appropriately track performance for various online marketing efforts. To work correctly, these...
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