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Ideas & Advice // Analytics

Read up on tips and advice for using popular analytics and tracking tools like Google Analytics 4, Google Search Console and more.

The Essential KPIs for An SEO Campaign

The Essential KPIs for An SEO Campaign

What SEO KPIs Are Important? The effectiveness of SEO key performance indicators (KPIs) lies in their ability to provide tangible insights into a website's performance in search engine results....

What is Google Site Kit?

What is Google Site Kit?

Google Site Kit is an essential plugin for WordPress users, offering seamless integration of various Google services like Analytics, AdSense, PageSpeed Insights and Search Console into WordPress...

Key Highlights from BrightonSEO San Diego

Key Highlights from BrightonSEO San Diego

The inaugural BrightonSEO conference in the United States has come to an end. Held in sunny San Diego, California, the conference featured a variety of speakers covering the latest and greatest...

How to Provide Google Business Profile Access

How to Provide Google Business Profile Access

Having a strong online footprint is essential for businesses today, regardless of their size or industry or location. Google Business Profile, previously known as Google My Business, is leading this...

How to Optimize Google Ads Campaign Structure

How to Optimize Google Ads Campaign Structure

In the cutthroat realm of online advertising, where businesses fiercely compete for consumer attention, fine-tuning your Google Ads campaign structure becomes even more crucial for squeezing out...

Importance of Remarketing in Paid Search

Importance of Remarketing in Paid Search

In the realm of digital advertising, the art of captivating audiences through paid search campaigns holds immense importance. While the quest for new visitors is paramount, businesses must also...

Importance of Ad Variation Tests in Paid Search

Importance of Ad Variation Tests in Paid Search

Paid search campaigns have become an indispensable component of digital marketing strategies across various industries. In today's competitive landscape, it is vital for advertisers to recognize the...

Getting Started with Google Analytics 4

Getting Started with Google Analytics 4

The final quarter of 2020 saw Google release the newest version of its web analytics platform, aptly dubbed Google Analytics 4. As with all Google releases, there is plenty to unpack and numerous features to explore…

How to Use UTM Parameters for Tracking

How to Use UTM Parameters for Tracking

Tracking the way traffic enters your site is an important step to allocating marketing budget to the most effective channels for your business. For example, knowing that paid search drives the most...

Getting Started With Google Tag Manager

Getting Started With Google Tag Manager

Using tools like Google Analytics, Adobe Analytics or a similar system, there are a number of ways to appropriately track performance for various online marketing efforts. To work correctly, these...

The Octiv Note

Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!

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The Octiv Note

Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!
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