While we’re in the prime of Q4 in this crazy 2020 year, a lot of small business owners and marketers are wondering “what are the top SEO things I need to be focused on in the coming year?” There has been a lot of buzz about Core Web Vitals from Google, we know the importance…
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Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups. Between large images, full width designs, video content and the like, a website can become heavy really fast.…
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Danny Sullivan of Google has officially confirmed via Twitter a core algorithm update began rolling out on 5/4. The update is dubbed the “May Core Algorithm Update”, similar to the update SEOs experienced back in January. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is…
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In the world of CBD, businesses are somewhat limited in how they can advertise products online. Restrictions from advertising giants like Google and Facebook make it difficult grow a CBD business with paid advertising programs. However, there are other marketing solutions to consider. Here are 5 ways you can excel your CBD business while waiting…
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Local SEO focuses on increasing rankings in Google’s local 3-pack of results. Just like increasing rankings for natural search, marketers have the opportunity to improve where they show in local results. And a successful local SEO campaign typically consists of these 4 components: Google My Business Citations & Directory Information Maintaining Consistent Information Online Acquiring…
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Nofollow links have been used in SEO for a number of years and are a hot topic with Google recently introducing a new set of rules for the tag. Beginning on March 1, 2020, Google started following its new directives for nofollow links now designated as rel=”nofollow”, rel=”sponsored” and rel=”ugc” (user-generated content). Many publishers and…
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Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace, WooCommerce, BigCommerce, Open Cart and Shopify fill the need for small-to-midsize e-commerce businesses, SFCC is the go-to solution for larger organizations in the retail space. The platform’s client…
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You have likely noticed by now that Google changed its SERP layout late last week. Following a design similar to its mobile layout and after months of testing, the desktop version of Google now shows favicons in results as well as a breadcrumb path instead of a traditional URL. Google is working toward more continuity…
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Like many small business owners, real estate agents also benefit from a local SEO campaign. Facebook Ads campaigns and pay-per-click on Google will drive traffic, but you can expect to make a significant investment into these channels that might leave you with sticker shock. For a long-term strategy, consider optimizing your website as much as…
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If you have been working in the field of SEO for a while, either on the client side or the provider side, chances are you are familiar with link penalties. Handed down from Google, a link penalty occurs when Google finds suspicious or unnatural links pointing to your site. These links are often the result…
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