Category: SEO

Nofollow Links in 2020

Nofollow Links Explained for 2020

Nofollow links have been used in SEO for a number of years and are a hot topic with Google recently introducing a new set of rules for the tag. Beginning on March 1, 2020, Google started following its new directives for nofollow links now designated as rel=”nofollow”, rel=”sponsored” and rel=”ugc” (user-generated content). Many publishers and…
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SFCC

8 Tips for Salesforce Commerce Cloud SEO

Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace, WooCommerce, BigCommerce, Open Cart and Shopify fill the need for small-to-midsize e-commerce businesses, SFCC is the go-to solution for larger organizations in the retail space. The platform’s client…
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New Google Layout

LinkedIn Roundup Of Google’s Newest Layout

You have likely noticed by now that Google changed its SERP layout late last week. Following a design similar to its mobile layout and after months of testing, the desktop version of Google now shows favicons in results as well as a breadcrumb path instead of a traditional URL. Google is working toward more continuity…
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Real Estate SEO Tips

Real Estate SEO Tips & Tricks

Like many small business owners, real estate agents also benefit from a local SEO campaign. Facebook Ads campaigns and pay-per-click on Google will drive traffic, but you can expect to make a significant investment into these channels that might leave you with sticker shock. For a long-term strategy, consider optimizing your website as much as…
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How to Fix a Google Penalty

Link Detox: How to Recover from a Manual Link Penalty

If you have been working in the field of SEO for a while, either on the client side or the provider side, chances are you are familiar with link penalties. Handed down from Google, a link penalty occurs when Google finds suspicious or unnatural links pointing to your site. These links are often the result…
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Reputation SEO Service

Quick Tips to Improve Online Reviews

Obtaining reviews from customers can be a process especially when you are trying to direct customers to a Facebook page, Google My Business page or a Yelp page. Most customers will not immediately want to leave a review (at the time of purchase or services rendered) and then a lot of customers forget to leave…
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10 Tools for SEO

10 SEO Tools to Start Using Today

Implementing a solid SEO plan requires the right toolset. A good array of tools will help you with keyword research, understanding how your competitors are ranking and where you may be able to acquire new links for your site. Take a look at these 10 tools you can start using today to get your SEO…
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University of Arizona Logo

How Online Branding Can Impact SEO

A brand name can be everything. It’s your first impression to customers and can speak to the services your business offers. In some cases, a brand name is a family name that has been used over time and in other instances it’s related to the geographic locations served. Brand names also become your digital persona…
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Best Wordpress SEO Plugins

Fave 5 WordPress SEO Plugins

Most small-to-midsize business websites are built on the WordPress framework and content management system. WordPress is incredibly easy to use, has a large user community, documentation for nearly everything and a wide variety of plugins that can be quickly implemented on websites. QUICK LINKS 1. Yoast 2. Autoptimize 3. Redirection 4. Contextual Related Posts 5.…
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Google My Business Listing Scam

Google My Business Scam Call

There’s an automated call going around that claims your Google My Business information is incomplete and your listing is in danger of being deleted. It’s a very threatening call and will quickly get the attention of any business owner who relies on this free service from Google. What Is Google My Business? Google My Business…
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