Category: SEO

How to Start an E-Commerce Business

How to Start an E-Commerce Store in 2022

With the rise of social shopping apps like Instagram and Shopify, it has never been easier to start a business. If you’ve got a passion for something, all you need is an idea and some creativity to really get it off the ground. However, with the proliferation of new tools and opportunities, the old-fashioned way…
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SEO vs. PPC

SEO vs. PPC: What’s Best for Business?

Much like everything else these days, your business doesn’t really exist if it doesn’t exist online. So having a website is an absolute must. But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to two alternatives: SEO to boost organic…
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Halloween SEO

8 Spooky SEO Mishaps to Avoid

It’s that time of year again! Temperatures are colder, leaves have fallen and pumpkins are carved. Things are a bit spookier, but it’s a good time to remind ourselves that SEO isn’t all that scary. Just because Google has several updates throughout the year and is a bit unpredictable at times does not mean you…
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5 Ways to Improve Your Website’s User Retention Rate

The math of running a website seems pretty simple at first glance: the more visitors you have, the better. But that’s not exactly how it works. While quantity certainly matters, the quality of the traffic you get is pretty important too. You need to be able to attract the right kind of users. One category…
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June Algorithm Update

Google June Core Algorithm Update Rolling Out

As most SEOs are aware, Google began rolling out its core algorithm update this month. The update, appropriately dubbed the June Core Algorithm update, is slated to be one of the major updates of the year. And while it’s still early, site owners need to be aware of its potential impact on search results. What…
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Google Ads Rep Alludes to Relationship Between Ad Spend & SEO

A salesperson for Google Ads was recently caught claiming that investing in Google Ads will result in improved rankings. This has long been discussed by marketers over the years and Google has (for the most part) denounced this theory…

2021 SEO Considerations

Top SEO Considerations for 2021

While we’re in the prime of Q4 in this crazy 2020 year, a lot of small business owners and marketers are wondering “what are the top SEO things I need to be focused on in the coming year?” There has been a lot of buzz…

Performance Optimizations: Why Are They Important?

Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups…

May Core Algorithm Update

Danny Sullivan of Google has officially confirmed via Twitter a core algorithm update began rolling out on 5/4. The update is dubbed the “May Core Algorithm Update”, similar to the update SEOs experienced back in January. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is…
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CBD Marketing

5 Understated Ways to Promote CBD Brands

In the world of CBD, businesses are somewhat limited in how they can advertise products online. Restrictions from advertising giants like Google and Facebook make it difficult grow a CBD business with paid advertising programs. However, there are other marketing solutions to consider. Here are 5 ways you can excel your CBD business while waiting…
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