Category: SEO

Google Ads Rep Alludes to Relationship Between Ad Spend & SEO

A salesperson for Google Ads was recently caught claiming that investing in Google Ads will result in improved rankings. This has long been discussed by marketers over the years and Google has (for the most part) denounced this theory…

2021 SEO Considerations

Top SEO Considerations for 2021

While we’re in the prime of Q4 in this crazy 2020 year, a lot of small business owners and marketers are wondering “what are the top SEO things I need to be focused on in the coming year?” There has been a lot of buzz…

Performance Optimizations: Why Are They Important?

Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups…

May Core Algorithm Update

Danny Sullivan of Google has officially confirmed via Twitter a core algorithm update began rolling out on 5/4. The update is dubbed the “May Core Algorithm Update”, similar to the update SEOs experienced back in January. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is…
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CBD Marketing

5 Understated Ways to Promote CBD Brands

In the world of CBD, businesses are somewhat limited in how they can advertise products online. Restrictions from advertising giants like Google and Facebook make it difficult grow a CBD business with paid advertising programs. However, there are other marketing solutions to consider. Here are 5 ways you can excel your CBD business while waiting…
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What is Local SEO?

What Is A Local SEO Campaign?

Local SEO focuses on increasing rankings in Google’s local 3-pack of results. Just like increasing rankings for natural search, marketers have the opportunity to improve where they show in local results. And a successful local SEO campaign typically consists of these 4 components: Google My Business Citations & Directory Information Maintaining Consistent Information Online Acquiring…
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Nofollow Links in 2020

Nofollow Links Explained for 2020

Nofollow links have been used in SEO for a number of years and are a hot topic with Google recently introducing a new set of rules for the tag. Beginning on March 1, 2020, Google started following its new directives for nofollow links now designated as rel=”nofollow”, rel=”sponsored” and rel=”ugc” (user-generated content). Many publishers and…
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SFCC

8 Tips for Salesforce Commerce Cloud SEO

Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace, WooCommerce, BigCommerce, Open Cart and Shopify fill the need for small-to-midsize e-commerce businesses, SFCC is the go-to solution for larger organizations in the retail space. The platform’s client…
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New Google Layout

LinkedIn Roundup Of Google’s Newest Layout

You have likely noticed by now that Google changed its SERP layout late last week. Following a design similar to its mobile layout and after months of testing, the desktop version of Google now shows favicons in results as well as a breadcrumb path instead of a traditional URL. Google is working toward more continuity…
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Real Estate SEO Tips

Real Estate SEO Tips & Tricks

Like many small business owners, real estate agents also benefit from a local SEO campaign. Facebook Ads campaigns and pay-per-click on Google will drive traffic, but you can expect to make a significant investment into these channels that might leave you with sticker shock. For a long-term strategy, consider optimizing your website as much as…
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