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Display & Remarketing Ads Management

Ideas & Advice // Paid Search

Read up on articles about paid search. Here we highlight Google Ads, product listing ads, display advertising tips and more.

Are Microsoft Ads Worth It?

Are Microsoft Ads Worth It?

The significance of online advertising for businesses in today's ever-changing digital landscape cannot be overstated. Smart businesses are always looking for effective platforms to post their...

How to Optimize Google Ads Campaign Structure

How to Optimize Google Ads Campaign Structure

In the cutthroat realm of online advertising, where businesses fiercely compete for consumer attention, fine-tuning your Google Ads campaign structure becomes even more crucial for squeezing out...

Importance of Remarketing in Paid Search

Importance of Remarketing in Paid Search

In the realm of digital advertising, the art of captivating audiences through paid search campaigns holds immense importance. While the quest for new visitors is paramount, businesses must also...

Importance of Ad Variation Tests in Paid Search

Importance of Ad Variation Tests in Paid Search

Paid search campaigns have become an indispensable component of digital marketing strategies across various industries. In today's competitive landscape, it is vital for advertisers to recognize the...

How to Perform Keyword Research for Paid Search

How to Perform Keyword Research for Paid Search

Keyword research is crucial for paid search campaigns, as it helps businesses identify relevant and effective keywords to reach their target audience. By understanding audience search intent and...

How to Start an E-Commerce Store in 2022

How to Start an E-Commerce Store in 2022

With the rise of social shopping apps like Instagram and Shopify, it has never been easier to start a business. If you’ve got a passion for something, all you need is an idea and some creativity to...

SEO vs. PPC: What’s Best for Business?

SEO vs. PPC: What’s Best for Business?

Much like everything else these days, your business doesn't really exist if it doesn't exist online. So having a website is an absolute must. But a website is not worth much without any visitors....

7 Tips to Optimize Google Display Campaigns

7 Tips to Optimize Google Display Campaigns

When it comes to paid advertising campaigns, there are a few different types of campaigns available to advertisers in Google Ads. Google Shopping campaigns are a must-have for e-commerce brands, any business can use text ads and advertisers…

Stepping Back Into Pay Per Click Advertising

Stepping Back Into Pay Per Click Advertising

As the country begins opening up again and businesses get back to work, a lot of business owners ask "how can we get back in to pay per click ads?" The answer is there are a few different approaches...

Google to Offer Free Product Listings Again

Google to Offer Free Product Listings Again

Free Product Listings As a Response to Covid-19 As a response to the pandemic and the toll it's taking on many retailers (big businesses and smaller shops included), Google is re-introducing its...

Getting Started with the Facebook Ads Pixel

Getting Started with the Facebook Ads Pixel

Facebook is the social media network everyone and their dog use (in some cases, literally). Because of its wide reach and number of users across the globe, it's also the perfect advertising platform...

Low Hanging Fruit for Product Listing Ads

Low Hanging Fruit for Product Listing Ads

With Black Friday and Cyber Monday already here, all of the hard marketing work is ready to pay off. Most marketers have been busy spending their time creating campaigns, aligning priorities,...

How to Use UTM Parameters for Tracking

How to Use UTM Parameters for Tracking

Tracking the way traffic enters your site is an important step to allocating marketing budget to the most effective channels for your business. For example, knowing that paid search drives the most...

How to Prioritize Performance Marketing In Q4

How to Prioritize Performance Marketing In Q4

It's October 3rd, We're 3 Days Into Q4 For most performance marketers, Q4 is the most important time of the year. It's inclusive of online shopping days like Black Friday, Cyber Monday and Green...

The Octiv Note

Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!

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The Octiv Note

Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!
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