Content Strategy & SEO
Have you heard the phrase, “content is king” when it comes to SEO?
This statement couldn’t be more true. Content really is the backbone of a website and your SEO strategy. Content has the ability to drive rankings, traffic and conversions.
Why Content is a Must for SEO
Creating compelling content is the key to success with SEO and is where most search-focused marketing strategies begin. You should have product-led and service-led content that properly meets keyword intent for your brand’s products and services. A website’s content should be thorough and of appropriate length to fully cover a topic, while still being user-friendly and easy to comprehend.
Developing the right strategy to connect your content with your desired audience is a key piece to growing keyword rankings and organic traffic. Content hierarchy, keyword research, navigation structure, internal linking and page structure should be thoughtfully planned in conjunction with content creation.
Get started with an analysis of your current content strategy to see where it can be improved for users and search engines alike.
Why Content is a Must for SEO
Creating compelling content is the key to success with SEO and is where most search-focused marketing strategies begin. You should have product-led and service-led content that properly meets keyword intent for your brand’s products and services. A website’s content should be thorough and of appropriate length to fully cover a topic, while still being user-friendly and easy to comprehend.
Developing the right strategy to connect your content with your desired audience is a key piece to growing keyword rankings and organic traffic. Content hierarchy, keyword research, navigation structure, internal linking and page structure should be thoughtfully planned in conjunction with content creation.
Get started with an analysis of your current content strategy to see where it can be improved for users and search engines alike.
Different Types of SEO Content to Consider
Resource & Blog Content
Accompany your primary content with resource pages like guides, FAQs and a glossary. Not only will search engines index and rank this content, but these types of informative pages are also a great way to build internal links to other pages on your site.
A blog is another great way to expand the amount of content and topical coverage on your website. We step in to provide a blogging strategy that will help your primary and secondary pages rank.
Resource & Blog Content
Accompany your primary content with resource pages like guides, FAQs and a glossary. Not only will search engines index and rank this content, but these types of informative pages are also a great way to build internal links to other pages on your site.
A blog is another great way to expand the amount of content and topical coverage on your website. We step in to provide a blogging strategy that will help your primary and secondary pages rank.
Service Area Content for Local SEO
If you operate a small business targeting a regional location, you should have content tailored to your service area. Google recognizes this content and can index your website for searches related to specific cities.
We step in to provide the strategy needed to help these types of pages rank. We’ll start with a structured content brief to establish the right criteria for this type of page, then develop copy at scale to add to your website and help you earn more organic traffic.
E-Commerce Content
Any e-commerce website that sells products online should be equipped with content for products, collections, categories and brand pages. Like any other type of content, this product-focused content should be easy for search engines to discover and index.
Have a large product catalog? We can help with content at scale for product descriptions, manufacturer descriptions, product features, category page content, brand content and guides that help turn a visitor from browsing to purchasing.
E-Commerce Content
Any e-commerce website that sells products online should be equipped with content for products, collections, categories and brand pages. Like any other type of content, this product-focused content should be easy for search engines to discover and index.
Have a large product catalog? We can help with content at scale for product descriptions, manufacturer descriptions, product features, category page content, brand content and guides that help turn a visitor from browsing to purchasing.
Brand & Thought Leadership Content
Not all content needs to have a primary goal of ranking at the top of search engines. For example, brand content and thought leadership won’t always have search volume or associated keyword intent, but it’s still vital to your marketing strategy.
We’re happy to help act as editors to proof and enhance your brand and thought leadership content. We’ll make sure it’s SEO-friendly too.
Better Content, Better SEO
A website with thin or unstructured content is guaranteed to have a tough time ranking in search engines. Spend time investing in the right strategy for your content that will help your products, services and other types of pages rank.
Remember that competitors have the ability to create content too – you need to be sure you’re creating content to demonstrate your expertise and making it clear why you are the best choice for people searching for your products and services. Better content means better SEO and more customers.
Better Content, Better SEO
A website with thin or unstructured content is guaranteed to have a tough time ranking in search engines. Spend time investing in the right strategy for your content that will help your products, services and other types of pages rank.
Remember that competitors have the ability to create content too – you need to be sure you’re creating content to demonstrate your expertise and making it clear why you are the best choice for people searching for your products and services. Better content means better SEO and more customers.
Frequently Asked Questions About Content Strategy
What is content strategy?
How does content fit into SEO?
Why is a content strategy necessary for SEO?
Where do you start with an SEO content strategy?
What is keyword research?
How often should I update content?
How long should my content be?
How do I measure the effectiveness of content?
Content Strategy Tips and Advice
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