Octiv Digital
Display & Remarketing Ads Management

Display & Remarketing Ads

Display and remarketing ads allow brands to stay top of mind by showing image-based banners and advertisements to users who have visited their website. They are a great way to keep your brand in front of audiences, even after they’ve left your site. Unlike search-based advertising, this type of ad is driven more by audiences.

What Are Display & Remarketing Ads?

Display ads on the Google Display Network (GDN) are a great way to reach potential customers outside of search. By using display ads, you can create targeted campaigns with custom audiences and engaging ad formats that will engage your audience and drive conversions. With the right strategy, display ads build brand awareness, increase web traffic and generate leads.

Remarketing ads, on the other hand, allow you to reconnect with customers who have previously visited your website. By using remarketing lists, you can deliver targeted messages to users who have already shown an interest in your brand. With highly personalized ads that appear on popular websites, remarketing campaigns drive conversions and help build customer loyalty.

When it comes to optimizing performance across both display and remarking ad campaigns, we track the results of your campaigns in real-time and use that data to make informed decisions about what works and what doesn’t. We also use A/B testing to compare different versions of ads to determine which are most effective for your business. 

Google Partner
Google Partner

What Are Display & Remarketing Ads?

Display ads on the Google Display Network (GDN) are a great way to reach potential customers outside of search. By using display ads, you can create targeted campaigns with custom audiences and engaging ad formats that will engage your audience and drive conversions. With the right strategy, display ads build brand awareness, increase web traffic and generate leads.

Remarketing ads, on the other hand, allow you to reconnect with customers who have previously visited your website. By using remarketing lists, you can deliver targeted messages to users who have already shown an interest in your brand. With highly personalized ads that appear on popular websites, remarketing campaigns drive conversions and help build customer loyalty.

When it comes to optimizing performance across both display and remarking ad campaigns, we track the results of your campaigns in real-time and use that data to make informed decisions about what works and what doesn’t. We also use A/B testing to compare different versions of ads to determine which are most effective for your business.

How Do Display Ads Work?

Display, Retargeting or Both?

Depending on your advertising budget, you’ll need to decide if you want to prospect for new customers through the Google Display Network or retarget an offer to customers who have already interacted with your website. This distinction is important to setting campaign goals and reporting on KPIs.

We begin the process by learning about your advertising goals and audience, then make a recommendation to use display ads, retargeting ads or (if the budget allows) a mixture of both. This allows us to connect your brand / product / offer with potential customers and increase your overall online visiblity.

Display Campaigns
Display Campaigns

Display, Retargeting or Both?

Depending on your advertising budget, you’ll need to decide if you want to prospect for new customers through the Google Display Network or retarget an offer to customers who have already interacted with your website. This distinction is important to setting campaign goals and reporting on KPIs.

We begin the process by learning about your advertising goals and audience, then make a recommendation to use display ads, retargeting ads or (if the budget allows) a mixture of both. This allows us to connect your brand / product / offer with potential customers and increase your overall online visiblity.

Display Audiences

Find the Right Audience

Unlike search ads that are triggered by a keyword, display ads are based on audience data. They’re more of a “spray and pray” approach where you don’t need to be exact with the words used. Instead, you can target demographics, interests, activities, and technologies that users are likely to use. This broad targeting allows for greater reach and impressions, allowing your message to be seen by many people regardless of what they’re searching for.

Advertisers can also use retargeting to show ads to an audience that has already visited their website or interacted with certain content, increasing the likelihood of a conversion. To track success, we measure clicks, views, and conversions for each ad placed.

Creative Assets

Because display and retargeting ads are driven by images, it’s important to ensure that all of the images in your creative set are eye-catching and will stand out among other advertisements. The images should also be designed to meet Google’s size and quality requirements, to ensure placements on a variety of websites.

Google also gives advertisers the option to use responsive display ads, dynamically generated ads that eliminate the need for custom images or graphic design. With responsive display ads, we upload a variety of headlines, descriptions and accompanying images to the campaign. Google then generates dynamic versions of ads that are expected to resonate with a larger audience.

Display Ads
Display Ads

Creative Assets

Because display and retargeting ads are driven by images, it’s important to ensure that all of the images in your creative set are eye-catching and will stand out among other advertisements. The images should also be designed to meet Google’s size and quality requirements, to ensure placements on a variety of websites.

Google also gives advertisers the option to use responsive display ads, dynamically generated ads that eliminate the need for custom images or graphic design. With responsive display ads, we upload a variety of headlines, descriptions and accompanying images to the campaign. Google then generates dynamic versions of ads that are expected to resonate with a larger audience.

Google Analytics

Bid & Budget Management

With creative assets and an ad strategy ready, we launch ads and begin optimizing bids and ad placements. The ads have the potential to show on Google properties like Gmail and YouTube, as well as large publisher websites. We ensure ad placement is optimized for your target audience and budget.

We also leverage several Google controls to further optimize the ads. This includes device targeting, location targeting, placement exclusions,  language targeting, and more. Finally, we track the performance of the ad campaigns to determine success and areas for improvement.

Increase your brand’s reach today with a display and remarketing ads.

Why Choose the Google Display Network?

The Google Display Network is one of the most comprehensive display networks available, with over two million websites and apps for advertising. With access to such a wide range of ad spaces, advertisers can choose which ones are best suited for their needs. The Google Display Network also has advanced targeting options to ensure that your ads reach the right people at the right time and place.

Compared to other ad networks, the Google Display Network offers access to a larger audience with a wide range of ad spaces and targeting options; robust analytics and reporting capabilities to track ad performance in real-time; ability to create dynamic, visually appealing ads; and support for all major ad formats.

Display & Remarketing Ads Management
Display & Remarketing Ads Management

Why Choose the Google Display Network?

The Google Display Network is one of the most comprehensive display networks available, with over two million websites and apps for advertising. With access to such a wide range of ad spaces, advertisers can choose which ones are best suited for their needs. The Google Display Network also has advanced targeting options to ensure that your ads reach the right people at the right time and place.

Compared to other ad networks, the Google Display Network offers access to a larger audience with a wide range of ad spaces and targeting options; robust analytics and reporting capabilities to track ad performance in real-time; ability to create dynamic, visually appealing ads; and support for all major ad formats.

Frequently Asked Questions About Display & Remarketing Ads

How do display ads work?

Display ads are placed on websites that are part of ad networks like Google Display Network. These ads can be targeted to appear on specific websites or to specific audiences based on their browsing behavior.

Are display ads the same as remarketing ads?

Not exactly. While both are types of online advertising, they serve different purposes. Display ads aim to reach new users, while remarketing ads target users who have already visited or taken action on your website.

How are remarketing audiences created?

Remarketing ads are created by adding a piece of code (often referred to as a pixel) to your website or app. This code creates a list of people that visit your site by placing anonymous remarketing “cookies” in their browser. Google Analytics can also generate lists like this.

How do I know where my ads appear?

In Google Ads, there is a section under display campaigns to show ‘where ads showed’ this is a list of placements on the Google Display Network, including publisher sites and Google properties.

Can you choose where ads will appear?

Yes, when setting up your Display Ads campaign, you can choose specific placements, i.e., the websites, apps, and videos where you’d like your ads to appear. Of course, the more competitive of a site, the more budget will be needed.

How much do display and remarketing ads cost?

The cost of Google Display and Remarketing Ads varies based on your bidding strategy and competition for your chosen keywords or placements. Google Ads uses an auction system where you bid on clicks, impressions, or conversions.

What are dynamic remarketing ads?

Dynamic remarketing ads show past visitors ads that contain products and services they viewed on your site. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete their transactions.

How do you measure the success of these ads?

Google Ads provides detailed performance reports that allow us to track metrics like impressions, clicks, conversions, and return on ad spend (ROAS) to measure the success of your campaigns. While these metrics are recorded, we also try to measure the impact display ads have on other marketing channels.

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