What Is Search Engine Optimization?
Search engine optimization (SEO) is the process of enhancing pages through technical improvements, content strategy and link development to increase their ranking and visibility in search engines like Google and Bing.
The results are there, just look at this e-commerce retailer who gained rankings after a strong SEO campaign. This particular online retailer works in a very competitive niche with the likes of Wayfair and Home Depot, but we were able to get rankings through technical SEO, content enhancements and helping the internal team better understand SEO.
Technical upgrades include improving page speed, adjusting the way the site is crawled, correcting HTTP header issues and implementing canonical tags to offer Google a cleaner site. Depending on the size of the site and the platform it is built on (Magento, WordPress, Drupal, Salesforce Commerce Cloud, etc.), we’ll work with you and your development team to ensure the site is performing as best as possible.
For local business sites, technical implementations are relatively quick and straightforward in the backend of a site. Conversely, for large e-commerce websites, we’ll establish a dialogue with your internal team to create development tickets and ensure things are being checked off the list of SEO priorities.
Content Rules Everything
Content strategy can mean many things depending on the industry you operate in, but it ultimately relates to the content you want users to see on Google. We help you identify gaps in your content, write content to fill in those gaps, discover opportunities from your competitors and explore new areas for your particular niche. When it comes to SEO, content really is king.
Strategic Link Acquisition
Last, but certainly not least when it comes to SEO, is your ability to acquire high authority links from sites related to yours. Strategic link develop includes in-depth research into sites that fit within your niche, outreach and relationship development, and long-term monitoring of acquired links to maintain search engine rankings.
We’ll also clean up any spammy links your domain may have acquired over the years to ensure you have a solid backlink profile to present to Google.
Getting Search Engine Optimization Right
At Octiv Digital, we approach SEO in three key phases:
- a technical audit of your site to identify any glaring issues and quickly resolve them
- sizing up the opportunity in the market to know just where you stand and many potential customers you are missing
- deployment a well-rounded content strategy to help push your keyword portfolio to page one in Google
Once these three phases are complete and results begin to show, we dive into your off-page strategy to acquire links to your most competitive pages. Backlink development can take months to secure placements and
A Sacramento Digital Marketing Company You Can Trust
While we offer SEO services to national clientele and a wide variety of sites, we are proud to be natives of the Sacramento, California area. Like many heavily-populated locations, Sacramento SEO has become a saturated market and it’s important to work with local digital marketing specialists you can trust. From SEO to other marketing services like pay per click and display advertising, we are happy to serve the River City.
Pricing for SEO Services
Site optimization is a necessity to sites of all sizes. From large e-commerce sites that employ enterprise SEO to local websites that need to rank with the likes of Yelp and HomeAdvisor, we’re here to help.
Local SEO plans begin at $500 / month with 3-month minimum contracts to prove results.
LOCAL SEO PACKAGES
Meta Data Updates
Claiming, Optimizing Google My Business
Google Analytics, Google Search Console Setup
25 Citation & Directory Listings
50 Citation & Directory Listings
75 Citation & Directory Listings
Implement Structured Data Markup
Monthly Content Development
External Link Acquisition
We custom quote all other non-local (enterprise) SEO projects depending on the size of the site, the competition in the market and the targeted keywords.
Get in touch today to find out how we can help!
How to Hire An SEO Consultant
If you are new to the world of SEO and you’re trying to figure out how to hire the right consultant, check out this awesome video from Google’s Maile Ohye: