What Is Search Engine Optimization?
Search engine optimization (SEO) is the process of enhancing pages through technical improvements, content strategy and link development to increase their ranking and visibility in search engines like Google and Bing.
When people search various keywords, a well-made SEO strategy helps your pages show near the top of results.
Who Can Use SEO?
Search engine optimization (and search engine marketing) are vital to any business with a website. Known as a form of permission marketing, search enables you to be visible when people search for keywords related to your website.
SEO is a key marketing strategy for small businesses like real estate agents, attorneys offices, medical practices and home services professionals. And it’s critical to larger enterprises too.
Local SEO vs. Enterprise SEO
A locally focused SEO campaign helps small business websites get in front of regionally targeted customers. When someone searches “location + service”, websites show in the local 3-pack of results or in the natural listings (below the paid search results). Local SEO is proven to drive substantial revenue for small businesses and is much less invasive compared to traditional forms of advertising.
Alternatively, an enterprise SEO campaign is aimed at increasing traffic for large-scale websites like e-commerce retailers or universities. A more robust search strategy is required because of the depth of these types of sites. However, once a technical SEO and content focused plan are implemented, the traffic gains are unbeatable.
How Do We Get SEO Right?
At Octiv Digital, we approach SEO in a few key steps:
- A technical SEO audit of your site to identify any glaring issues and quickly resolve them
- Sizing up the Opportunity in the market to know just where you stand and many potential customers you are missing
- Deployment of a well-rounded Content Strategy to help push your keyword portfolio to page one in Google
- Ensuring your mobile experience is optimized as much as possible.
- Acquisition of high quality links that are relevant to your website.
Technical upgrades include improving page speed, adjusting the way the site is crawled, correcting HTTP header issues and implementing canonical tags to offer Google a clean crawl. Depending on the size of the site and the platform it is built on (i.e., Magento, WordPress, Drupal, Salesforce Commerce Cloud, etc.), we’ll work with you and your development team to ensure the site is performing as optimally as possible.
For local business sites, technical implementations are relatively quick and straightforward in the backend of a site. Conversely, for large e-commerce websites, we’ll establish a dialogue with your internal team to create development tickets and ensure things are checked off the list of SEO priorities.
Having a proper mobile SEO strategy is paramount to success in search engines. The faster you can serve pages on a mobile device, the better. And let’s be honest, the majority of people using Google are searching from a mobile device.
We take a comprehensive look at your mobile experience, implement responsive style sheets, identify mobile content disparities (when desktop and mobile content are inconsistent) and develop ways to improve mobile conversion rates through enhanced UX.
Content strategy can mean many things depending on the industry you operate in, but it ultimately relates to the content you want users to see on Google.
We help you identify gaps in your content, understand the key phrases potential customers search for, write content to fill in those topical gaps, discover opportunities from your competitors and explore new areas for your particular niche. While content takes time to develop, it drives the long-term results you want.
Last, but certainly not least when it comes to SEO, is your ability to acquire high authority links from sites related to yours. Strategic link development includes in-depth research into sites that fit within your niche, outreach and relationship nurturing, and long-term monitoring of acquired links to maintain search engine rankings. We’ll also clean up any spammy links your domain acquired over the years to ensure you have a solid backlink profile to present to Google.
How to Hire An SEO Agency
Hiring an SEO company is a significant investment. From specialized tools to in-depth reporting and client consultations, an SEO campaign is a sizable investment into the future of your business. If you are new to the world of SEO and you’re trying to figure out how to hire the right marketing company, take a look at this helpful video from Google’s Maile Ohye.
A Sacramento SEO & Digital Marketing Company You’ll Love
While we offer SEO services to national clientele and a wide variety of sites, we are proud to be natives of the Sacramento, California area.
Like many heavily-populated locations, Sacramento SEO has become a saturated market and it’s important to work with local digital marketing specialists you can trust.
Pricing for SEO Services
Site optimization is a necessity to sites of all sizes. From large e-commerce sites that need enterprise SEO to local websites that need to rank with the likes of Yelp and HomeAdvisor, we’re here to help. Local SEO plans begin at $500 / month with 3-month minimum contracts to prove results. We offer Starter, Intermediate and Pro packages:
LOCAL SEO PACKAGES
Meta Data Updates
Claiming, Optimizing Google My Business
Google Analytics, Google Search Console Setup
25 Citation & Directory Listings
50 Citation & Directory Listings
75 Citation & Directory Listings
Implement Structured Data Markup
Monthly Content Development
External Link Acquisition
We custom quote all other non-local (enterprise) SEO projects depending on the size of the site, the competition in the market and the targeted keywords.