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Real Estate SEO

Searching for homes for sale often begins with a Google search where searchers can narrow down their location, budget and the features they would like in a new home. This is where it’s important for your real estate agency’s website to show up in search results through a well-developed SEO strategy that ensures ranking for your top performing areas and communities. Let’s start with a consult and jump into the details. 

Get Found by Local Customers Looking for Real Estate Agents

Google
Bing
Yelp
Apple Maps

Why Do Realtors Need SEO?

Search has become an indispensable tool for realtors as it connects potential homebuyers with the information they need. Homebuyers and sellers now predominantly begin their real estate journey online, relying on search engines to discover available properties and find trustworthy real estate agents. An effective SEO strategy positions you prominently in these results and shows clients that you are a trustworthy agent to work with in your local area.

As the real estate market continues to evolve, staying ahead of the competition is vital for realtors. And while you may be thinking brands like Redfin, Zillow and Realtor have the market cornered, there’s still plenty of opportunity to be successful with SEO. Let’s start with a consultation to see how your website is currently performing and where we can make an impactful difference.

Real Estate SEO
Real Estate SEO

Why Do Realtors Need SEO?

Search has become an indispensable tool for realtors as it connects potential homebuyers with the information they need. Homebuyers and sellers now predominantly begin their real estate journey online, relying on search engines to discover available properties and find trustworthy real estate agents. An effective SEO strategy positions you prominently in these results and shows clients that you are a trustworthy agent to work with in your local area.

As the real estate market continues to evolve, staying ahead of the competition is vital for realtors. And while you may be thinking brands like Redfin, Zillow and Realtor have the market cornered, there’s still plenty of opportunity to be successful with SEO. Let’s start with a consultation to see how your website is currently performing and where we can make an impactful difference.

What Goes Into an SEO Campaign for a Real Estate Agency?

Crafting a successful SEO campaign for a real estate agency involves a multifaceted approach tailored to the unique dynamics of the industry. Firstly, extensive keyword research is paramount to identify and optimize for terms relevant to real estate, ensuring that the agency’s website ranks prominently when potential clients search for property-related information. Creating high-quality, informative, and engaging content is equally crucial. Blog posts, unique property and community descriptions, and informative articles not only contribute to improved search engine rankings but also establish the agency as an authority in the local area.

We also work to ensure the technical SEO of your website is dialed in and that the website can be crawled by search engines. This entails reviewing the site’s IDX settings, correcting any broken links or images and ensuring the site is easy to read for both people and search engines. Lastly, we boost your brand’s visibility on the web through local business directory placements and by working with relevant blogs to promote your website’s content.

Measuring Results

Measuring the success of your realtor website’s SEO is paramount for enhancing its online visibility and attracting potential clients. We begin by closely monitoring keyword rankings related to real estate in search engine results. An improvement in these rankings signifies increased visibility, ensuring that your website surfaces prominently when individuals search for real estate services.

We evaluate organic traffic to your website as a key performance indicator too. Increased organic traffic indicates that the SEO strategy is effectively drawing in visitors interested in real estate, potentially leading to valuable client interactions. We also assess the conversion rate on your site to understand the percentage of visitors taking desired actions, such as filling out contact forms or engaging with property listings through your IDX provider.

Let’s begin with a consult to learn more about your real estate agency and your goals. We’ll help establish the right KPIs to ensure success with SEO.

Local SEO Results
Real Estate Web Design

Is Your Website Ready for SEO?

A well-designed website is essential in the real estate industry, as it serves as the digital face of your business. An effective website design goes beyond aesthetics; it must be user-friendly, easy to navigate and optimized for search engines to improve visibility and attract potential clients. It should also be developed on a platform that can facilitate SEO best practices.

Including interactive features like a live chat or a chatbot can significantly enhance user engagement and responsiveness. These elements not only provide immediate assistance to visitors but also contribute to a positive user experience, which is key to converting visitors into clients. Therefore, investing in a professional, well-structured, and SEO-optimized website design is not just a luxury but a necessity for success in the competitive real estate market.

Let’s start with a review of your current website. We’ll advise on design aspects or recommend a site overhaul if it’s truly necessary to be successful in organic search.

SEO Tips for Real Estate Agents

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24 Tips to Improve SEO in 2024

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