What is Local SEO?
Search engine optimization is applicable to sites of all sizes, including those that rank in local organic results. These results are primarily driven by a presence in local listings (including Google My Business), optimal site performance and content that makes your company stand out.
Who Can Use Local SEO?
- Coffee Shops
- Financial Planners
- Real Estate Agents
Any local business struggling with their visibility and traffic coming from Google can benefit from a local SEO plan. Take a minute to search the most relevant terms related to your business and see where you rank. If you find yourself on the 3rd page of results or beyond, you’ll want to focus on working on a localized marketing plan.
Consider Complementing Local SEO with Paid Search
While crafting an SEO plan for long-term results, you can still run paid search ads on Google and Bing for immediate results. With paid search, you target the keywords that are most relevant for your business, set a bid for how much you are willing to pay for each click and then watch the traffic come through. You may also want to consider a YouTube campaign or display banners to jumpstart your brand’s recognition.
How to Get it Right with Local SEO
At Octiv, our approach begins with a technical overview of your website. Most small-to-midsized business websites are built on WordPress or a similar content management system, which contain a lot of out-of-the-box functionality that can easily be improved for SEO. We take an in-depth look at your pages, the site’s speed and identify any areas that could pose issues to a search engine crawling your site.
Next, we turn to the competition to size up the opportunity for your keywords. After taking a look at the local SERPs (search engine result pages), reviewing your competitors’ strategies and identifying new areas of opportunity, we create a content strategy to implement on your site. With well-rounded content covering all of the topics relevant to your site, you’ll be putting your best foot forward for search engines and your customers. We also establish a blog and can create a monthly content development plan to ensure your content is always new and fresh for your visitors.
Finally, once on-page and all content optimizations are complete, we turn to your off-page strategy – claiming and enhancing your Google My Business page (where reviews are collected on Google), building citations from highly-relevant locations, auditing your backlinks (removal of any spammy links that could be harming your site) and finding ways to optimize your social media presence. A strong off-page strategy combined with well-developed on-page SEO can take you from page three in Google all the way to the top of page one.
We proudly offer plans for the following locations:
We’re experiencing rapid growth, so check back often to see if we’re offering new services in your area.
Pricing for Local SEO Plans
Local SEO plans begin at $500 / month with a 3-month minimum contract to prove results. We offer Starter, Intermediate and Pro packages:
LOCAL SEO PACKAGES
Meta Data Updates
Claiming, Optimizing Google My Business
Google Analytics, Google Search Console Setup
25 Citation & Directory Listings
50 Citation & Directory Listings
75 Citation & Directory Listings
Implement Structured Data Markup
Monthly Content Development
External Link Acquisition
How to Hire A Local SEO Consultant
If you are new to the world of local marketing and you’re trying to figure out how to hire the right SEO consultant, check out this helpful video from Google’s Maile Ohye: