Local SEO
SEO is applicable to sites of all sizes, including those that rank in local organic results (known as the local 3-pack) that are typically triggered by “near me” searches.
These results are primarily driven by a presence in local listings (including Google Business Profile, Bing, Apple Maps and more), optimal site performance and content that makes your company stand out against other local businesses in your area.
Get Found by Local Customers On Popular Platforms
Who Can Use a Local SEO Strategy?
Any small, locally focused business struggling with their visibility and traffic coming from Google can benefit from a local SEO program. Local SEO simply refers to the map listings in Google and improving the visibility of your profile for keywords related to your products and services.
Take a minute to search the most relevant terms related to your business and see where you rank. If you find yourself on the 3rd page of results or beyond, you’ll want to focus on working on a localized marketing plan.
- NHVAC & Plumbing Companies
- NElectricians
- NPainters
- NRoofing Experts
- NLandscapers
- NRestaurants, Bars & Coffee Shops
- NLaw Offices
- NFinancial Planners
- NMedical Offices and Family Clinics
- NReal Estate Agents & Mortgage Brokers
Getting It Right with Local Search Engine Optimization
Local SEO & A Technically Proficient Site
Our approach begins with a technical overview of your website. Most small-to-midsized business websites are built on WordPress or a similar content management system, which contain a lot of out-of-the-box functionality that can easily be improved for SEO.
We take an in-depth look at your pages, the site’s speed and identify any areas that could pose issues to a search engine crawling your site.
Local SEO & A Technically Proficient Site
Our approach begins with a technical overview of your website. Most small-to-midsized business websites are built on WordPress or a similar content management system, which contain a lot of out-of-the-box functionality that can easily be improved for SEO.
We take an in-depth look at your pages, the site’s speed and identify any areas that could pose issues to a search engine crawling your site.
Competition & Content
With a solid technical foundation, we turn to the competition to size up the opportunity. After taking a look at the local SERPs (search engine result pages), reviewing your competitors’ strategies and identifying new areas of opportunity, we create a content strategy to implement on your site.
With well-rounded content covering all of the topics relevant to your site and physical location, you’ll be putting your best foot forward for search engines and your customers. We also establish a blog and can create a monthly content development plan to ensure your content is always new and fresh for your visitors (as well as search engines).
An Optimized Google Business Profile
A well-crafted Google Business Profile is critical for a local SEO campaign. It gives potential customers the information they need to decide if your business is right for them, including reviews about your business. We get your information listed accurately, ensure all details are correct, and update any necessary information on an ongoing basis.
Start with a fully optimized profile your customers can interact with.
An Optimized Google Business Profile
A well-crafted Google Business Profile is critical for a local SEO campaign. It gives potential customers the information they need to decide if your business is right for them, including reviews about your business. We get your information listed accurately, ensure all details are correct, and update any necessary information on an ongoing basis.
Start with a fully optimized profile your customers can interact with.
Citations & Directory Listings
With a Google Business Profile set up, we begin publishing citations and directory information about your business. We list the business on relevant websites, including Yelp, Foursquare, the Chamber of Commerce, YellowPages, and more. This helps ensure that Google has the most accurate information about your business in its search results.
We follow a strict Name, Address and Phone (NAP) format and keep the information updated for consistency and better rankings.
Tracking Progress & Results
Search engine optimization is all about growing the most important KPIs for your business. This could mean improving brand recognition, traffic for new products and services or revenue for those products and services.
Every client we work with has a unique set of goals and challenges that we take the time to understand to be able to provide the best results possible. SEO requires patience and commitment, but it can substantially change your bottom line.
Frequently Asked Questions About Local SEO
Why is local SEO important?
Local SEO is crucial for businesses that serve a specific geographic area, such as brick-and-mortar stores, restaurants, and service providers. By optimizing for local search, you can increase your chances of appearing in the top search results when people in your area are looking for products or services you offer. This helps drive more traffic, leads, and ultimately, sales for your business.
How does Google determine local search rankings?
- Relevance: How well your business listing matches what users are searching for
- Distance: How close your business is to the searcher’s location
- Prominence: How well-known your business is based on information gathered from the web, such as links, articles, and directories
Additionally, Google takes into account your Google My Business profile, customer reviews, and your website’s overall SEO performance.
How can I optimize my site for local results?
To optimize your website for local SEO, you’ll need to consider creating location-specific pages; include your business name, address and phone number (NAP) across your site; optimize the site’s meta data with local keywords; embed Google Maps on your site; and finally, ensure your website is mobile friendly.
How do online reviews impact local search?
Online reviews play a significant role in local SEO, as they can influence your search rankings and overall online reputation. Positive reviews signal to search engines that your business is trustworthy and provides value to customers, which can improve your local search ranking. Additionally, having a large number of positive reviews can help attract more potential customers to your business.
What is a local citation?
Local citations are online mentions of your business’s name, address, and phone number (NAP) on various platforms, such as directories, social media profiles, and review websites. Accurate and consistent local citations help search engines verify your business information and improve your local search rankings. Inconsistent or incorrect citations can confuse search engines and negatively impact your local SEO efforts.
How long does it take to see results?
Local SEO is an ongoing process, and results may vary depending on factors such as competition, your starting point, and the strategies you implement. Typically, businesses can expect to see improvements in their local rankings within 3 to 6 months. However, it’s essential to continuously monitor and update your local SEO efforts to maintain and improve rankings over time.
What happens if Google suspends my business profile?
We take every precaution to avoid Google suspending a business profile. However, if you are dealing with a suspended or removed profile, we can open a support ticket and do everything possible to get it re-instated.
Do I need a website for local SEO?
You may have seen local business profiles ranking in search results without a website. While this is possible, we highly recommend having a customized website in place where you can show potential customers how you are a right fit for their needs. Additionally, a website allows you to measure conversion actions from people finding you in local results.
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