Why A Well-Made Website Is Important
In many ways, a website is your first introduction to a new customer. Where business cards or traditional forms of advertising used to be the first impression a brand could make on a new customer, now it is a website.
A website allows you to maintain a presence online, put your work on display for new customers to see, offer all of your company’s product and service information, and it exists as a place for customers to discover more about your brand.
Do I Need a Website for My Business?
Many small-to-medium sized businesses rely on sites like Facebook or Yelp to serve as their online business page. While this is a great move and it is highly recommended to have a social presence, you also want to have your own website where you can control all of your information, interact with users, host a blog and effectively “own” all of your branding and marketing.
Ask yourself this simple question:
How would customers find out about my business if Yelp or Facebook suddenly disappeared or my business pages were deleted?
Additionally, a website allows you to compete in organic search results (SEO) with keywords about your business and is a must-have for pay per click advertising in Google.
Using Wix, GoDaddy or Squarespace
There are solutions available to have a website created that are very template-based and therefore inexpensive.
These pre-made sites are great for a first website. However, it’s important to note these site builders don’t allow much customization to really dial in your brand’s details and personality. And most out-of-the-box functionality of popular pre-made sites are not geared toward SEO.
For a long-term solution that really establishes your brand, consider a fully customized website.
Getting Started with a Customized Website
Take control of your design and branding with a customized solution where color palettes, fonts, images and functionalities are decided by you, the business owner.
We develop small-to-midsized business websites using the WordPress content management system as our framework. Customized WordPress website designs are ideal for any industry including accounting and finance, agriculture, construction, food and beverage, healthcare, home and garden, legal, real estate and retail.
Fully Loaded Real Estate Sites
We build customized websites for real estate agents using fully integrated IDX data from approved MLS providers. No matter the MLS, we have a solution for you and build everything with a lead generation mentality to help land new buyers and sellers.
We also develop custom sites for e-commerce stores through WooCommerce (on WordPress) or Shopify. We’ll evaluate your store’s opportunities and recommend a solution that fits within your budget. Both e-commerce platforms offer an easy-to-use interface to manage products, inventory, pricing, promotions and more.
Responsive Design, Always
Every customized site we build is designed and tested across multiple devices and browsers to ensure it is responsive. Mobile traffic and mobile device usage has grown exponentially in the last few years, making it critical to have a site that offers a high-quality user experience for any screen size.
Desktop. Tablet. Mobile.
And because we are primarily a search marketing company, you can rest assured that we use mobile SEO best practices for every site we develop including responsive style sheets, consistent content and lighting fast page speed.
Rest assured that every site we build is properly tagged with Google Tag Manager. We’ll show you how to measure your site through Google Analytics and establish any reporting you need, understand its SEO opportunities with Google Search Console and track your users with Google conversion tracking and the Facebook Ads pixel.
Pricing for Web Design & Development
We offer competitively priced packages for premium development services. From the beginning steps of domain name registration and configuring hosting to developing a fully-functional, customer-facing and responsive website, we’ll help with each step.
We price customized website designs on a project-by-project basis depending on the size of the site and the functionality required (i.e., real estate, e-commerce, etc.). Hosting services are also available for an additional monthly or annual fee. Payment plans are also available upon request.
Ongoing Site Maintenance & UX
We’re happy to help with any support too.
In addition to developing your site and hosting it, we can provide ongoing maintenance to keep WordPress updated, plug-ins updated and themes updated, as well as any content changes or landing pages you may need. We will also continually improve your site’s user experience (UX) to help ensure visitors are well-engaged with your content and driven toward converting.