Link Development & Acquisition

Link acquisition is one of the most important aspects of an SEO strategy and is a major pillar we focus on. We help brands develop a strategy to create the right content to earn links, understand the importance of quality over quantity and why it’s important to consistently develop links.

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Why Are Links Important?

Links have always been at the forefront of SEO as they hold a direct correlation with rankings and organic traffic. When your website and its content earn a link from another website, it acts as a vote of confidence from that website. Search engines are able to discover these “votes” and depending on who they are coming from, can have a tremendous impact on SEO results. Developing relationships with blogs, directories and sites related to yours provides you the opportunity to have more links pointing to your site. However, it’s critical to not focus on the quantity of links, but instead on the quality.

Each link should be relevant and contribute to the overall user experience. This helps your website rank higher for its targeted keywords, resulting in more organic traffic. It’s also important to note that link building is an ongoing process – once you have established a solid foundation of links, it will be important to keep adding new ones over time. Consistently earning links through various methods keeps your site and content ranking high.

We help clients understand the link development process, identify links their competitors have earned and discover ways to build impactful links that will improve SEO over time.

Get Help with Link Development

Why Are Links Important?

Links have always been at the forefront of SEO as they hold a direct correlation with rankings and organic traffic. When your website and its content earn a link from another website, it acts as a vote of confidence from that website. Search engines are able to discover these “votes” and depending on who they are coming from, can have a tremendous impact on SEO results. Developing relationships with blogs, directories and sites related to yours provides you the opportunity to have more links pointing to your site. However, it’s critical to not focus on the quantity of links, but instead on the quality.

Each link should be relevant and contribute to the overall user experience. This helps your website rank higher for its targeted keywords, resulting in more organic traffic. It’s also important to note that link building is an ongoing process – once you have established a solid foundation of links, it will be important to keep adding new ones over time. Consistently earning links through various methods keeps your site and content ranking high.

We help clients understand the link development process, identify links their competitors have earned and discover ways to build impactful links that will improve SEO over time.

Get Help with Link Development

What Types of Links Do We Focus On?

Directory Listings & Citations

A major component of a local SEO campaign is link acquisition. You need to be able to show Google that a number of different websites “vote” for your local business. One way we are able to source links as part of a local SEO campaign is through directory listing links and citations.

These types of links can be found on sites like Yelp, the Better Business Bureau, the Chamber of Commerce and more. These directories allow us to create a profile for your business where we can list out pertinent details of your business including a website link. As search engines discover this information, it helps validate the credibility of your business.

Directory Listings & Citations

A major component of a local SEO campaign is link acquisition. You need to be able to show Google that a number of different websites “vote” for your local business. One way we are able to source links as part of a local SEO campaign is through directory listing links and citations.

These types of links can be found on sites like Yelp, the Better Business Bureau, the Chamber of Commerce and more. These directories allow us to create a profile for your business where we can list out pertinent details of your business including a website link. As search engines discover this information, it helps validate the credibility of your business.

Editorial Placements in Related Blogs

Another type of link we try to acquire comes from blogs that are contextually related to your website. When we can identify that a blogger or publisher is writing about a topic related to your website, we reach out to them and ask if we can be included in their content. This results in a contextually relevant link to your site.

This type of link development is typically referred to as guest posting or link insertion. It benefits readers of the publisher’s site and of course, sends a link your way that search engines will be able to see as a vote of confidence for your site.

Quotes in News & Press

As part of a digital PR strategy to earn links, we can submit your brand to journalists and publications. By submitting your information in a compelling way to journalists who are seeking information, we’re able to secure brand mentions on major publications like Medium, Yahoo Finance, News Break, Realtor.com and more.

This is often referred to as HARO (Help-A-Reporter-Out) link building and it’s considered an advanced SEO technique. If your business deals with a lot of competition in the SEO space, this can be a great way to elevate your brand with high-value links from top-tier press publications and news outlets.

More About News & Press Links

Quotes in News & Press

As part of a digital PR strategy to earn links, we can submit your brand to journalists and publications. By submitting your information in a compelling way to journalists who are seeking information, we’re able to secure brand mentions on major publications like Medium, Yahoo Finance, News Break, Realtor.com and more.

This is often referred to as HARO (Help-A-Reporter-Out) link building and it’s considered an advanced SEO technique. If your business deals with a lot of competition in the SEO space, this can be a great way to elevate your brand with high-value links from top-tier press publications and news outlets.

More About News & Press Links

Competitor Link Building

There’s no need to re-invent the wheel when it comes to your link acquisition efforts. If we can identify that your competitors have earned links from certain publications, we immediately begin reaching out to those publications to acquire similar links for you. This could be niche-specific blogs, directories or resource pages where your competitors are already listed.

Competitive link building is one of the quickest and most efficient ways to grow your link profile. Let’s start with a review of your competitors’ links.

Get Help with Competitor Link Analysis

Higher Credibility from Link Acquisition

The ultimate goal of a link building strategy is to show search engines that you are a credible source for the products and services you offer. By acquiring links from high-authority websites, you can increase your search rankings and increase the credibility of your site. Link acquisition is an important part of any SEO strategy, as it can help to drive targeted traffic and build a stronger online presence.

How Do We Measure the Effectiveness of a Link Strategy?

SEO software providers like Moz, Ahrefs and SEMRush have developed their own metrics to measure the effectiveness of a link building strategy. You may have heard of Moz Domain Authority (DA), Ahrefs Domain Rating (DR) or SEMRush’s Authority Score (AS). By tracking inbound links, you can get an idea of which sites are linking to your site and how authoritative those links are. Additionally, some tools allow you to track link equity, which is a metric that quantifies how much value each link adds to the overall quality and authority of your website.

Ahrefs

While we follow these tools closely, we are mostly concerned with rankings and growing your organic traffic, which is a result of effective link acquisition.

Schedule Link Acquisition Strategy Consultation

Higher Credibility from Link Acquisition

The ultimate goal of a link building strategy is to show search engines that you are a credible source for the products and services you offer. By acquiring links from high-authority websites, you can increase your search rankings and increase the credibility of your site. Link acquisition is an important part of any SEO strategy, as it can help to drive targeted traffic and build a stronger online presence.

How Do We Measure the Effectiveness of a Link Strategy?

SEO software providers like Moz, Ahrefs and SEMRush have developed their own metrics to measure the effectiveness of a link building strategy. You may have heard of Moz Domain Authority (DA), Ahrefs Domain Rating (DR) or SEMRush’s Authority Score (AS). By tracking inbound links, you can get an idea of which sites are linking to your site and how authoritative those links are. Additionally, some tools allow you to track link equity, which is a metric that quantifies how much value each link adds to the overall quality and authority of your website.

Ahrefs

While we follow these tools closely, we are mostly concerned with rankings and growing your organic traffic, which is a result of effective link acquisition.

Schedule Link Acquisition Strategy Consultation

Frequently Asked Questions About Link Development

What is link acquisition?

Link building is the process of acquiring hyperlinks from other websites to your own. These links help users navigate between different pages on the internet, and they are a major factor that search engines use to rank websites.

Why is link building important for SEO?

Search engines like Google and Bing use links to discover new web pages and determine how well a page should rank in their search results. High-quality backlinks signal to search engines that your website is a credible source of information and should be trusted.

Are internal links important?

Yes! Internal linking refers to a link on a page that points to another page on the same website. Internal linking can be used to provide additional details or information about a topic, direct users to specific sections of a website, and increase the overall usability of content on the site. Additionally, internal links help search engines understand your website better and can improve your rankings.

What is the difference between internal and external links?

Internal links are hyperlinks that point to another page on the same website. External links, on the other hand, are hyperlinks that point to any domain other than the domain the link exists on, or simply put, another website.

What is a nofollow link?

A ‘nofollow’ link is a kind of hyperlink that tells search engines not to follow the link and not to pass any link equity through the link. In other words, it doesn’t directly contribute to a website’s SEO rankings, but it can still have value in other ways.

What is anchor text and why is it important?

Anchor text is the clickable text in a hyperlink. It’s important because search engines use this text to understand the context and relevance of the linked content. Using descriptive, relevant anchor text can help improve the visibility and ranking of your website.

Are paid links safe?

There’s no such thing as a free link. There is typically an exchange in one way or another, whether that means content or a monetary transaction. Google and other search engines are against paid links, so be sure to avoid websites that blatantly sell links. Most sites deliberately selling links are seen as spammy and don’t typically have a good standing with Google.