Category: News

Google Analytics 4

Getting Started with Google Analytics 4

The final quarter of 2020 saw Google release the newest version of its web analytics platform, aptly dubbed Google Analytics 4. As with all Google releases, there is plenty to unpack and numerous features to explore…

Google Free Product Listings

Google to Offer Free Product Listings Again

Free Product Listings As a Response to Covid-19 As a response to the pandemic and the toll it’s taking on many retailers (big businesses and smaller shops included), Google is re-introducing its free product listing service. Free product listings will display in Google’s Shopping hub while other areas will remain paid through Google Ads. According…
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Digital Marketing Strategy

Expansion Announcement

Octiv Digital is pleased to announce that starting early January 2020, we are officially opening two new offices in both the Salt Lake City, Utah and Phoenix, Arizona markets and will begin offering our full range of services. Why Salt Lake City & Phoenix? With many years of experience in both of these booming metropolitan…
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