A Sacramento SEO & Digital Marketing
Company You’ll Love
Have you searched for your Sacramento business lately in Google to see where it ranks? Are you missing out on organic traffic that could be turning into new customers?
Sacramento SEO is the reverse engineering of Google’s search algorithm to help increase chances of a website’s ranking in search results.
Through technical enhancements, content development and link acquisition from highly relevant sites, your pages rank higher in local search results and you acquire new customers.
Why Is SEO Important for Sacramento Businesses?
Among other digital marketing strategies, SEO is a key opportunity to acquire new customers for small-to-medium sized businesses in the Sacramento, California area. Any type of business, including the neighborhood plumbing shop to doctor’s offices and professional services offices, benefit from a well-made website and sound SEO strategy.
Growing organic traffic means new clicks to your site, more leads, new customers and new sales.
Every page on your website serves a fundamental purpose for your customers. However, there are a few key pages that drive the majority of organic traffic.
These landing pages acquire a large percentage of your traffic due to where they rank in Google and Bing search, and typically describe your products or services offered. By optimizing these pages for secondary or tertiary keywords focused on your targeted locations, as well as ensuring your primary keyword is front and center for your customers, you give your website the ability to increase its organic traffic.
The Octiv Process for Sacramento SEO Results
Start with the Basics
A solid SEO program begins with a well-built website developed on a Google-friendly framework. Most small businesses operate sites on homegrown systems or they leverage WordPress’s content management system. First, we’ll perform a technical audit of your site’s architecture, analyzing each page, the template you’re using, site speed, etc. This technical audit provides a comprehensive benchmark of your site’s current SEO health.
Where is the Opportunity?
Next, we’ll take a look at the current keyword portfolio and identify key opportunities through keyword research and analyzing competitors. To do so, we use a variety of proprietary tools and the Google Keyword Planner. Not only will we find the primary keywords you need to target and from which pages, we’ll also optimize for secondary and tertiary key phrases. With a solid site foundation and research to work from, the next piece is content optimization.
Content Strategy Is Key
Most small business sites have thin content and lack the presence of a blog, both of which are vital to search engine optimization. We take a holistic view of your site’s content, identify the current opportunities and implement content solutions to capitalize on the opportunities. Content truly is king for SEO, but it also needs the right plan and execution strategy to work well.
Off-Page SEO Strategy
While this 3-phase approach addresses all of the on-page areas you’ll want to cover, you definitely don’t want to sleep on your off-page presence too. Off-page SEO includes your backlink portfolio, acquisition of new links and your activity on social media. We also claim and optimize your Google My Business page and make several local citations on the web to improve visibility in Google’s local 3-pack of results.
What truly matters with any SEO campaign? The results.
While working through the aforementioned phrases, we track rankings, overall impressions in Google and your indexation rate. Most SEO campaigns take 60-90 days to show true results, but rest assured you are building toward long-term success for your business. We offer clients bi-weekly status calls and provide comprehensive monthly reporting so you know exactly how your SEO progresses through various phases.
Why Hire Octiv As Your Next Sacramento SEO Agency
We love successful clients because it means we’re successful.
Long-Term Results You Need
The right SEO program means long-term results and organic traffic growth. SEO is a significant investment, but it’s important to understand it provides results that deliver a positive ROI and make you successful online over a longer time frame. Unfortunately, there are no “quick wins” with SEO, but you will find lasting results you need.
Consider Us Your Digital Marketing Advisor
We try to put ourselves in your position, the business owner. Whether your business is a start-up or a family-run organization that has been in business for 20+ years, we are here to help. We’ll explain how SEO works, how it has a tremendous impact on your business and why it is necessary to be competitive in today’s digital world. We do our best to learn as much about your business as possible before kicking off any new campaign so that we can be truly aligned with your goals.
Think of us as your marketing advisor rather than just another Sacramento SEO company. By assuming this role, we are better able to advise on the budget required to compete with other sites, quickly identify any potential blockers to your campaign and recommend other digital marketing strategies you can use to be successful.
Transparent Results, Always
Transparency is key to a successful SEO campaign and partnership with our clients. We want to educate you on anything you would like to know about SEO (or any form of marketing strategy for that matter), provide the reporting you need for any stakeholders involved in your business and answer any questions you have any time. We take client satisfaction very seriously and proudly offer full-transparency in our reporting. From ranking reports to traffic trends and everything in between, it’s our goal for you to be as comfortable as possible.
How to Hire A Sacramento SEO Agency
Hiring a new agency to manage your digital marketing comes with many questions and concerns as you do your proper due diligence. You want to make sure you’re getting the services you need along with transparent results and exceptional account service, all at a cost that makes the most sense for your business.
If you are new to hiring a 3rd party SEO or digital marketing agency, be sure to see this helpful video from Google’s Maile Ohye.
Sacramento Web Design & Development
Any successful SEO campaign begins with a well-constructed website on a Google-friendly framework. Some businesses are just starting out with a new domain while others need an existing site completely overhauled. In either case, consider us your go-to Sacramento web design experts.
We create information-based websites for Sacramento area businesses on WordPress and develop e-commerce (shopping) sites through WooCommerce or Shopify. Any site we develop is fully-functional, tested on all browsers, responsive (built for desktop, tablet and mobile devices) and always made with search engine optimization tactics in mind.
Find more information about our Sacramento web design and development services here.
Frequently Asked Questions About Sacramento SEO
1. Why is SEO important?
Google receives millions of search queries every day and many of these mention local Sacramento businesses. If your website isn’t shown in results, you could be missing out on new customers. And while several tools exist to help small business owners get started with digital marketing, it requires a certain level of expertise to really deliver impactful results.
2. What is the difference between SEO and PPC?
Pay-per-click advertising (PPC) requires advertisers to pay for each click they receive on a text ad in Google. Conversely, SEO places sites in organic listings where the clicks are essentially free. By driving up your organic traffic, you save money on paid ads and ultimately have a better ROI for your digital marketing efforts.
3. Why is SEO so expensive in Sacramento?
Optimization techniques take time, expertise and precision. We have to dig into your existing website, identify any technical issues it may face, clean up the current content you have and develop an ongoing content plan to position you as a viable competitor in local Sacramento search results. Most of the upfront on-page work is done in the first 30 days of an SEO contract, followed by ongoing optimizations and developing a long-term off-page campaign to help promote the site.
4. How do you price local SEO services?
We handle SEO campaigns on a retainer basis with minimum contracts starting at $500 per month. If you operate in a highly competitive niche with difficult keyword targets, we need to dedicate more time to your account which requires a higher retainer.
5. How long does SEO take?
We inform all of our clients of a realistic time frame for their campaigns. In most cases, changes we make to your site today do not show results in Google for 60-90 days. This timeframe may be longer or shorter depending on the sites you compete with, the keywords you wish to rank for and the difficulty of the changes made to your site.
6. Do you require a long-term contract?
We offer 3-month minimum contracts (90 days to really show progress) and depending on how much work is required, contracts can last up to 12 months or more. In most scenarios for small businesses, contracts are 3-6 months and then we switch you to a month-by-month agreement at a lower rate due to the reduced amount of work involved.
7. Why type of work goes into my site?
On-page SEO involves two key factors – technical enhancements and content development. Technical enhancements include understanding how your site is crawled by Google today and capitalizing on any opportunities to preserve crawl budget, improve page speed, resolve broken code on the site, etc. Next, we improve your content through keyword research, competitor research and building out new pages to help you rank.
8. How will I know SEO works?
We provide transparent reporting so you know exactly how your campaign is performing and how pages rank in Google. You also receive monthly reporting showing increased impressions, clicks and conversions. We’ll align our reporting with your internal analytics tracking (typically Google Analytics) and set up dashboards you need to fully understand how our changes impact your site’s traffic.
9. Why do I need SEO if I have a Yelp, Facebook, Thumbtack, etc.?
This is a common question with an easy answer – what would happen if any of these pages closed down tomorrow? You need to manage your own branding and communication with customers through your own website. SEO is aimed for long-term planning whereas we can’t determine the future of Facebook, Yelp, Thumbtack, Angie’s List, etc.
Additionally, you cannot control which key phrases you show for in Google on a Yelp page or Facebook page. There are people searching for businesses like yours in Google right now, but you need a website and SEO strategy to make sure you have a presence.
10. Do you guarantee results?
Because we do not own Google or its proprietary algorithms, we do not guarantee your rankings. In fact, no SEO expert can or should offer a guarantee. We’ll deliver a plan that sets you up for long-term success, keep your site on track with any algorithm updates from Google and be as transparent as possible about your results.
Pricing for Local Sacramento SEO Plans
Local SEO plans for Sacramento businesses begin at $500 / month for a 3-month minimum contract. We offer Starter, Intermediate and Pro packages:
LOCAL SEO PACKAGES
Meta Data Updates
Claiming, Optimizing Google My Business
Google Analytics, Google Search Console Setup
25 Citation & Directory Listings
50 Citation & Directory Listings
75 Citation & Directory Listings
Implement Structured Data Markup
Monthly Content Development
External Link Acquisition
We always recommend the right package based on the keywords you want to target and the competition in local Sacramento, CA search results. The pricing of an SEO package is determined by the keywords you wish to target, the industry you represent and how competitive the market is.