Folsom SEO & Digital Marketing You’ll Love
When was the last time you searched for your Folsom, CA business on Google to see where it ranks?
SEO is a type of internet marketing used by small-to-midsize businesses in Folsom to improve where they show in organic search results. Any type of business in Folsom benefits from a search engine optimization strategy to boost their rankings and grow traffic. From lawyers to medical offices and construction firms to retail shops, SEO is simply a must.
Why Is Folsom SEO Important?
Digital marketing encompasses a variety of tactics like social media, video marketing and search engine optimization. SEO campaigns help small businesses gain visibility in Google to increase natural traffic to their websites. Increased traffic in turn means more leads, new customers and sales. By fixing your site’s technical aspects and executing a well-researched content plan, you position your business to be competitive.
Even Johnny Cash Would Like SEO!
Additionally, a local SEO campaign means enhancing your digital footprint in Folsom. Because Google looks at your site and the signals pointing to it, it’s important to make sure the site has a healthy link profile. We better your presence in Google search through directory listing sites, locally authoritative sites, improved social media signals and through optimizing your Google My Business page. Combining both on-page and off-page SEO strategies greatly increase your chances of ranking better.
The Octiv Process for Folsom SEO Results
There are four key phases to any successful Folsom SEO plan:
- Technical Audit
- Content Evaluation
- Content Strategy Planning & Execution
- Ongoing Off-Page Strategy
Taking this approach to SEO means you will improve its ranking potential in Google, attract more unique visitors and ultimately convert your new visitors into customers.
Who is Octiv Digital?
We are a top-rated Sacramento SEO agency that specializes in digital marketing for small-to-midsized businesses in the area including Folsom, Placerville and El Dorado Hills. Inside and out of Folsom, we work with clients of all industries to improve positioning for targeted phrases in Google. This helps rocket our clients to the top of results and become viable options for new customers. In addition to local SEO campaigns, we also provide our Folsom clients with paid advertising programs to grow traffic immediately.
Pricing for Folsom SEO Plans
Local SEO plans for Folsom businesses begin at $500 / month for a 3-month minimum contract. We offer Starter, Intermediate and Pro packages:
LOCAL SEO PACKAGES
Meta Data Updates
Claiming, Optimizing Google My Business
Google Analytics, Google Search Console Setup
Directory Listings & Citation Management
Implement Structured Data Markup
Monthly Content Development
Monthly Backlink Development
Rank & Traffic Reporting
We will always recommend the right package based on the keywords you want to target and the competition in local Folsom, CA search results.
How to Hire A Folsom SEO Expert
Hiring a new SEO company is no easy decision. It’s either your first time hiring a digital marketing agency or you have been stuck with less than favorable results from a previous provider. If you find yourself in this spot and you’re trying to figure out how to hire the right SEO consultant for your Folsom business, check out this insightful video from Google’s Maile Ohye:
Frequently Asked Questions About Folsom SEO
1. How Does SEO Work?
SEO is primarily based on three components: content, user experience and links. While most SEO is not difficult to technically savvy individuals, it does require a certain level of expertise to get it right.
2. How Much Does A Folsom SEO Campaign Cost?
SEO techniques take time, expertise and precision to make sure things are trending in the right direction. Our experts have to dig into your existing website, identify any technical / crawling issues it may face, clean up the current content you have and develop an ongoing strategy to position you as a viable competitor in local search results. Due to the technical nature of this process, campaigns can range anywhere from $500 to $3,000 or more. The cost is really dependent on the keywords you want to target and the current state of your site.
3. What About Paid Search Ads?
We recommend PPC for your Folsom business to drive traffic immediately while SEO is performed in the background. While SEO takes time to deliver long-term results, paid ads are a great way to supplement traffic quickly. Using a strategy comprised of both SEO and PPC allows you to take up more real estate in search results.
4. Will I Receive Reporting For My Campaign?
We use a variety of proprietary SEO tools to report on your campaign. We provide you with bi-weekly search ranking reports for your desired keywords, as well as a monthly traffic report showing how organic traffic is improving for your website.
5. How Long Until I See Results from SEO?
Due to the ever-changing nature of Google and its algorithms, the best estimate to see results is a minimum of 3 months. Once Google crawls your site’s information and caches it within its index, every change made thereafter takes time to be re-evaluated.
6. Do I Need A New Website?
In rare cases we will recommend a brand new website. In some cases, if the code on your site is preventing you from achieving SEO success, we will discuss options for developing a new website.
7. Who Works On My Site?
Our SEO experts dig into your site for technical enhancements and content changes. Technical enhancements include understanding how your site is crawled by Google and capitalizing on any opportunities to preserve crawl budget, improve page speed, resolve broken code on the site, etc. We then improve your content through keyword research, competitor research and building out new pages that help you rank better.
8. Do You Create Backlinks for My Campaign?
After reviewing your existing link profile, we will work with third party sites to further improve your backlinks. Links may be acquired from sites similar to yours, from directory sites, locally focused sites and editorial places (blogs).
9. Do I Need SEO If I Have A Facebook Page?
Sites like Facebook or Yelp are great to have in your branding strategy. However, you still need your own website and SEO strategy to help where you show in Google search results. Control your own content to help determine where it ranks in Google.
10. Are the Results Guaranteed?
Because we do not own Google or its proprietary algorithms, we simply cannot guarantee your rankings. In fact, no SEO expert can or should offer a guarantee and we advise you to steer clear of anyone making this offer. We’ll deliver a plan that sets you up for long-term success, keep your site on track with any algorithm updates from Google and be as transparent as possible about your results.
Folsom Web Design & Development
Successful digital marketing programs often begin with a well-constructed website on an SEO-friendly framework. For businesses new to digital marketing or those who need an older site completely redeveloped, consider us your Folsom web design experts.
We build information-based websites on the WordPress content management system. Unlike some content management systems used by small businesses, WordPress offers unmatched capabilities, responsive templates and customization to really dial in your branding. Above all, SEO is a top priority for any site we build.
Find more information about our Folsom web design and development services here.