What is Reputation Management?
Reputation management is a form of online marketing that works to improve negative impressions of a company, brand or individual through repositioning negative content in Google and similar search engines, and responding to reviews on various platforms.
By de-ranking bad reviews and negative personal information in Google, and effectively managing your business’s reviews, you are able to preserve your digital reputation.
Common Reasons for Reputation & Review Management
- Suppressing negative web articles impacting business performance
- Suppressing negative review sites impacting business performance
- Responding to reviews (either positive or negative)
- Suppressing content from competitors painting a bad picture of your business
- Suppressing publicly available personal information (criminal records, bankruptcy information, divorce settlements, etc.)
While we cannot completely remove content from the web, reputation SEO and review management works to suppress the negative information.
Google indexes a lot of different types of content including links and articles that may paint a bad picture of you or your business. Most of the time, the content that paints a bad picture is circumstantial and is not a true representation of your business practices. To retain your reputation, you want to suppress the negative results in favor of positive information.
Reputation SEO begins by finding the noteworthy pieces of content online that tell your story in a positive light. This might mean promoting positive customer reviews, social media profiles, news articles about your business or brand and of course, your own website.
Through ongoing link development to the positive pieces of content about you and creation of new content to rank in Google, you begin to suppress the negative information showing in search results.
Taking up the first page of results in searches related to you or your business name will ensure people see things from a much better perspective.
Is Reputation SEO Bad?
Whether it’s a poor review from an unhappy customer or a legal situation that has impacted your life in a negative way, things happen and information is published online. But who is to say the negative information has to be front and center in Google? Why not preserve your online reputation through search engine optimization?
SEO for reputation management is not bad by any means. It’s simply another form of promotion much like any other digital marketing strategy.
Who Uses Reputation SEO Services?
This form of online reputation management can be used by all business types and individuals.
Local marketing programs incorporate reputation management services to promote business profiles on Yelp, Google My Business and the Better Business Bureau. And enterprise SEO plans use this type of service to reduce the amount of negative reviews online. Businesses may also wish to use reverse SEO for disgruntled employee reviews too. Lastly, individuals who need to clean up their online reputations benefit from the promotion of positive articles and social media profiles.
For businesses and individuals, reputation search engine optimization helps you own your search engine results page (SERP).
Is Reputation Management a Form of Negative SEO?
You may have heard of the phrase negative SEO, a tactic used by competitors to try to hurt your rankings or brand through spammy techniques. Negative SEO typically happens by way of creating links from questionable websites and pointing them to a competitor’s site so as to hurt their reputation in Google.
Reputation management is not negative SEO.
In fact, it’s quite the opposite. We’re not trying to harm your competitors rankings or completely remove information about your business or brand, we are just suppressing the negative results to reposition your business in a positive light. We preserve your reputation by telling the story you want people to see.
Online Review Management
Many businesses receive reviews across a variety of platforms including Google, Facebook, Yelp, HomeAdvisor, Zillow, etc. If you spend a significant amount of time logging into each of these platforms to respond to your customers, whether their review is negative or positive, you are spending valuable time that could be used growing your business in other ways. Through our 3rd party partner, we can offer you a platform to manage all of your reviews in one easy-to-use interface.
Why Are Reviews Important?
Negative or positive, it’s important to connect with your customers and let them know you appreciate their business. For negative reviews, you want to control the narrative and respond to the review as soon as possible. If you choose to not respond to your negative reviews, it could lead to your business’s reputation deteriorating. Respond to reviews and let your customers know you’re ready to handle their complaints and welcome their positive feedback.