Salt Lake City SEO

SEO involves strategies like keyword optimization, content creation and developing links. On the other hand, paid search, often referred to as PPC (pay-per-click), involves running paid advertisements that appear at the top of search engine results. While SEO results are earned over time and can provide long-term benefits, paid search offers immediate visibility for a cost every time someone clicks on the ad. Both strategies can be effective, but they serve different purposes and have distinct advantages and challenges.

Many factors can determine the cost of an SEO campaign. These usually include the number of competitors in the area, how competitive the keywords / topics and how much work will need to go into the website.

Optimization techniques take time, expertise and precision. We have to dig into your existing website, identify any technical issues it may face, clean up the current content you have and develop an ongoing content plan to position you as a viable competitor in local Utah search results. Most of the upfront on-page work is done in the first 30 days of an SEO contract, followed by ongoing optimizations and developing a long-term off-page campaign to help promote the site.

SEO is a long-term strategy. While some changes might lead to quick improvements, most businesses should expect to see noticeable results in 3-6 months. However, the benefits are long-lasting and can significantly impact a business’s online success.

Online reviews play a major role in local SEO. Positive reviews can boost your business’s credibility and trustworthiness, influencing local search rankings. Encouraging satisfied customers to leave reviews on platforms like Google Business Profile can enhance your local SEO efforts.

Yes! A Google Business Profile allows you to compete in the local listings section of Google. This profile allows you to add information about your business, including hourss of operation, contact info, or even photos, so that customers can find exactly what they need when searching for businesses related to yours.

Yes! Links are how Google evaluates content. By creating links to other pages on your website, you help Google understand what topics are covered on each page. Additionally, external links can help increase the authority of a page by showing that it is linked to from other websites. Quality link building is an important part of successful SEO strategy and helps search engine crawlers understand the context of a page within your website.

This is a common question we get and simply put, you do not own Yelp, Facebook, Thumbtack, etc. Conversely, you do own your website and all of its content, which is what search engines use to understand your business. While it’s great to have profiles on 3rd party websites, you still want to manage your own content from your own website.

Because we do not own Google or its proprietary algorithms, we do not guarantee your rankings. In fact, no SEO expert can or should offer a guarantee of results. We’ll deliver a plan that sets you up for long-term success, keep your site on track with any algorithm updates from Google and be as transparent as possible about the results.