Las Vegas SEO That Gets Results
Is your Las Vegas based business having trouble ranking in Google? If your website isn’t on the first page of search results, it may be time to develop an SEO strategy to help local customers find you.
Search Engine Optimization (typically abbreviated as SEO) is a digital marketing strategy that can be implemented for small-to-medium sized businesses in Las Vegas, Nevada that helps drive organic traffic from Google, Bing, and other search engines. SEO works for any business trying to grow its online presence and helps increase organic traffic. Whether you have an existing business, or are just starting from the ground up trying to develop an online presence, your website can greatly benefit from a localized SEO marketing plan.
What Is Las Vegas SEO?
Businesses all across Nevada compete for new traffic from sources such as Google and other search engines. With so many different companies competing for valuable search result rankings, you’ve likely noticed how saturated the search engine results page (SERP) can feel, between organic results (due to good SEO), and paid advertisements.
Did you know that 75% of all Google users never scroll past the first page of search results? As a result, it is absolutely critical for your website to rank among your competitors and above sites like Angie’s List, Yelp, and others to be competitive. If you aren’t currently optimizing your websites pages to prioritize your primary, secondary and tertiary keywords, you likely will not show for potential customers looking for your business’s services.
A secondary consideration for good SEO is a well-executed local marketing plan that includes backlink acquisition from relevant sources that point to your site. At Octiv Digital, we obtain placements on popular local directory sites, acquire high value backlinks from sites relevant to yours and optimize an established Google My Business profile to help boost your website’s authority with Google, Bing, and others.
No matter if you are a bakery in the heart of the Las Vegas strip or a chiropractor practicing in Henderson, all Las Vegas, Nevada businesses need to have a disciplined and well-executed SEO plan to remain relevant in the digital age.
The Octiv Process for Las Vegas SEO Results
Start with the Basics
A solid SEO program begins with a well-designed website that is built with the user experience in mind, and should be developed on a Google-friendly content management system. Most small-to-medium sized businesses operate sites on homegrown systems or through popular management systems like WordPress, Squarespace or Wix.
We begin the process with a free technical audit of the site, digging into specific page templates, meta data, images, understanding how the site is crawled and the average page speed of the site. We will then provide a variety of development tasks to implement that will in turn improve the health of the site.
Octiv Digital Web Design for Las Vegas Businesses
Does your business need a new website? Maybe your existing site could use an SEO friendly facelift? We have you covered. At Octiv Digital, we specialize in custom web-builds created on WordPress, and built with SEO in mind. Don’t let a bad website hold you back, ask us about our web design and development services.
Where is the Opportunity?
After our technical audit, we size up the opportunity for your business in the Las Vegas market through extensive keyword and competitor research. We’ll help you identify the most important primary keywords you need to be ranking for, as well as the secondary and tertiary keywords for maximum results. With a solid site structure and competitive research to work with, the next phase is to create a content optimization plan.
Content Is King
Most small business sites have minimal content, no blog, and thin copy which are all important to success on Google and Bing. We take inventory of your site’s existing content, identify the opportunity and implement a content plan for long-term growth. Content truly is king for SEO, but it also needs the right plan with the right content to be effective.
Off-Page SEO
Once all of the on-page SEO and content optimizations are in place, we’ll move forward with an off-page strategy. Off-page SEO includes reviewing the backlinks pointing to your site, removing harmful spam links, claiming and optimizing a Google My Business profile, acquiring new links and creating a social media strategy to work in line with your on-page SEO.
The Results
The results are what really matter for your Nevada business. While working through the phases above, we track rankings, impressions in Google (through the Google Search Console and Google Analytics) and progress of how pages are being indexed. Most SEO campaigns take 60-90 days to show real results (depending on the competition of your market), but rest assured you are building toward your company’s long-term success.
Who is Octiv Digital?
Octiv is an SEO company that works with small-to-medium sized companies throughout Clark County. We also partner with businesses all over the United States including Sacramento, Phoenix, Utah, Denver and of course, Las Vegas. By working with companies all across the country, we’re able to gain insight into the best localized trends and apply them to your business.
How to Hire A Las Vegas SEO Agency
Advancing your business into the world of digital marketing often requires a partner or agency to make sure you get it right. With any new agency comes questions while you do your due diligence to hire the best partner.
Look to this helpful video from Google’s Maile Ohye if you are trying to figure out how to hire a new marketing partner.
Pricing for Las Vegas SEO Plans
Local SEO plans for Las Vegas businesses begin at $500 / month for a 3-month minimum contract. We offer Starter, Intermediate and Pro packages:
LOCAL SEO PACKAGES | STARTER | INTERMEDIATE | PRO |
|---|---|---|---|
Keyword Research |  | | |
Meta Data Updates | | | |
Technical Audit | | | |
Claiming, Optimizing Google My Business | | | |
Google Analytics, Google Search Console Setup | | | |
Directory Listings & Citation Management | | | |
Blog Setup | | | |
Implement Structured Data Markup | | ||
Monthly Content Development | | ||
Monthly Backlink Development | | ||
Rank & Traffic Reporting | | | |
We always recommend the right package based on the keywords you want to target and the competition in local Las Vegas, Nevada search results.
