With Universal Analytics phased out and Google Analytics 4 now being the standard, some website owners are still figuring out how to get around in the new GA4 dashboard. Additionally, we've had a...
Jeff Romero
Founder of Octiv Digital, University of Utah alumni, drummer and digital marketer for local businesses, e-commerce organizations and more. I write on the Octiv Digital blog about SEO, paid search, web development and analytics.
Articles by Jeff Romero
Goodbye to Google Business Profile Websites
We've all said it plenty of times - don't build your site on a platform where you can't own its content or user experience. If you're investing in building a brand through a website, you don't want...
24 Tips to Improve SEO in 2024
As we embark on 2024, the dynamic world of SEO continues to evolve with new technological advancements and changing user behaviors. With the rise of AI, generative search and constant SERP updates,...
What is Google Site Kit?
Google Site Kit is an essential plugin for WordPress users, offering seamless integration of various Google services like Analytics, AdSense, PageSpeed Insights and Search Console into WordPress...
7 Link Development Ideas to Consider
As part of a digital marketing strategy, it's imperative to be continuously improving your SEO so that your website is easily discoverable by search engines. One of the best ways to achieve this is...
Are Microsoft Ads Worth It?
The significance of online advertising for businesses in today's ever-changing digital landscape cannot be overstated. Smart businesses are always looking for effective platforms to post their...
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