What is Scalefluence? Occasionally, we receive offers and pitches from other SEO or digital marketing companies. While we tend not to partner with many of these companies, it's essential to...
Jeff Romero
Founder of Octiv Digital, University of Utah alumni, drummer and digital marketer for local businesses, e-commerce organizations and more. I write on the Octiv Digital blog about SEO, paid search, web development and analytics.
Articles by Jeff Romero
Google Analytics 4: How Do You Check Traffic for Different Groups of Pages?
How Do You Filter Traffic by Landing Page or Page Grouping in Google Analytics 4 (GA4)? Understanding your audience's behavior is paramount in digital marketing and website management. With the...
March Madness: Google Rolling Out Major Search Quality Update
Google has begun rolling out its latest algorithm update targeted toward websites with unhelpful content that is either autogenerated or generated from AI like OpenAI's ChatGPT. It's the first major...
The Essential KPIs for An SEO Campaign
What SEO KPIs Are Important? The effectiveness of SEO key performance indicators (KPIs) lies in their ability to provide tangible insights into a website's performance in search engine results....
Why Google Local Service Ads is a Good Strategy for Small Businesses
What Are Google Local Service Ads? Google Local Service Ads (LSAs) stand out as a revolutionary advertising platform specifically created for small businesses seeking to connect directly with local...
Why Are HARO Links Important to SEO?
HARO, which stands for Help a Reporter Out, is a well-known platform that connects journalists and bloggers with relevant expert sources. The symbiotic relationship fostered by HARO can...
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