Performance Max, commonly referred to as PMAX, has become one of the most talked-about campaign types in Google Ads over the past few years. At Octiv Digital, we hear about it constantly. Business...
Jeff Romero
Founder of Octiv Digital, University of Utah alumni, drummer and digital marketer for local businesses, e-commerce organizations and more. I write on the Octiv Digital blog about SEO, paid search, web development and analytics.
Articles by Jeff Romero
List of Best Local SEO Citations (Updated 2026)
Citations are a foundational piece of any local SEO strategy. They refer to mentions of your business’s name, address, and phone number (NAP) across the web. When Google sees your business listed...
How to Provide Google Analytics & Google Search Console Access
Google Analytics and Google Search Console are two of the most important tools for tracking website activity and optimizing website content. In order to gain access to these powerful tools, there...
Using Google Business Profile QR Codes To Ask For Reviews
Online reviews are one of the strongest signals Google uses to understand which local businesses deserve to show up first in search results and on Google Maps. When customers take the time to leave...
Are Location Pages Still Important for Local SEO?
The digital marketing world moves fast. Really fast. What worked brilliantly for your business six months ago might barely move the needle today. SEO strategies shift, social media algorithms change...
What It Means to Be a Google Partner Agency
Hiring a digital marketing agency is a major decision for any business. When your paid search campaigns, ad spend, and growth goals are on the line, choosing an agency with proven credibility...
Celebrating Six Years of Growth, Collaboration & Success
Six years ago, we took a chance on an idea that felt both exciting and uncertain. Octiv Digital started in Sacramento with a few laptops, a lot of late nights, and a shared belief that great...
Why Brand Visibility & Reputation Matter for AI SEO
The way people search for information is shifting quickly. Search engines like Google are still widely used, but more and more, people are turning to AI platforms such as ChatGPT, Perplexity,...
Why Rank Tracking Changed for SEO Analysis Tools
Google recently introduced a quiet but significant update that directly affects how rank tracking tools work. If your business uses platforms like Ahrefs, SEMRush, or Keyword.com to monitor...