Hiring a digital marketing agency is a major decision for any business. When your paid search campaigns, ad spend, and growth goals are on the line, choosing an agency with proven credibility...
Jeff Romero
Founder of Octiv Digital, University of Utah alumni, drummer and digital marketer for local businesses, e-commerce organizations and more. I write on the Octiv Digital blog about SEO, paid search, web development and analytics.
Articles by Jeff Romero
Celebrating Six Years of Growth, Collaboration & Success
Six years ago, we took a chance on an idea that felt both exciting and uncertain. Octiv Digital started in Sacramento with a few laptops, a lot of late nights, and a shared belief that great...
Why Brand Visibility & Reputation Matter for AI SEO
The way people search for information is shifting quickly. Search engines like Google are still widely used, but more and more, people are turning to AI platforms such as ChatGPT, Perplexity,...
Why Rank Tracking Changed for SEO Analysis Tools
Google recently introduced a quiet but significant update that directly affects how rank tracking tools work. If your business uses platforms like Ahrefs, SEMRush, or Keyword.com to monitor...
Why Negatives Are Essential for Product Listing Ads
How Keywords Are Managed in Google Shopping Ads If you're running product listing ads (PLAs) via Google Shopping campaigns, you already know they can be a game-changer for driving traffic and sales....
How to Track LLM (AI) Traffic in Google Analytics
As tools like ChatGPT, Perplexity, Claude, and Gemini become more deeply embedded in how people search and interact with the web, they're also shaping how traffic reaches your site. These large...
Google to Begin Indexing Instagram Content in Search Results
Instagram will allow Google to index content from public professional accounts starting in July 2025. Posts, Reels, and videos from these accounts will begin appearing in Google search results. This...
Featured Acquires HARO, Rolls It Back to Version Users Love
If you’ve ever tried to get your business mentioned in a news article, blog post, or industry publication, there’s a good chance you’ve heard of Help A Reporter Out, or better known as HARO. For...
Google Marketing Live 2025: Key Updates to Know
Google Marketing Live 2025 sent a strong message: artificial intelligence is now central to how search, advertising, and shopping function across the Google ecosystem. For business owners and...