As a website development agency, we’ve built sites for all types of small businesses—from independent retailers and real estate agents to restaurants and software brands. And one question we get all...
Alyssa Campita
Alyssa Campita, with a Master of Education on the horizon, is a Content Coordinator at Octiv Digital. Her passion for strategic content planning and execution, along with her proficiency in social media management, makes her an invaluable asset to local businesses, e-commerce entities and various organizations.
Articles by Alyssa Campita
How to Provide Access in Squarespace
As a business owner using Squarespace, there will likely come a time when you need outside help to manage your website. Whether it’s a web designer updating the layout, a marketing specialist...
Keyword Research Explained
Understanding the Need for Keyword Research Keyword research is a fundamental aspect of digital marketing and SEO. It involves identifying people's words and phrases when searching for information,...
Yelp Ads vs. Google Ads: What’s Best?
As a small business owner, figuring out where to put your advertising dollars can feel overwhelming. Yelp Ads and Google Ads are two major players, especially for local businesses, each offering...
Key Local SEO Ranking Factors in 2024
Why Is Local SEO Important? Local SEO can be a game-changer for businesses looking to attract customers from their immediate area. There's a lot of fluff out there about what you can do to boost...
The Importance of Proper Branding to Your Website’s Design
Why Is Branding Important to Consider in Web Design? Branding is more than simply a logo or company name; it permeates every consumer touchpoint and interaction, embracing the entire customer...
Our Take On Web Hosting Platforms in 2024
Finding the right web hosting solution can be a time-consuming process that depends on a variety of factors, such as the type of hosting required, particular features desired, and budget...
How to Edit DNS Records for Google Workspace
The Domain Name System, or DNS, serves as the internet's directory, determining where web traffic should be directed. For businesses using Google Workspace, understanding and managing these records...
5 Reasons to Keep WordPress Sites Updated
Why Should You Update Wordpress? If you've dabbled in website maintenance or blogging with Wordpress, you've undoubtedly heard the oft-repeated mantra: "keep your site updated." At first sight, this...