Why Is Social Media A Must-Have?
Everyone is active in one way or another in social media. It could be a customer who checks her Facebook profile ten times a day or it could be a business professional who posts on LinkedIn once a month. No matter the channel, it’s a simple fact that social networks and social media sites are filled with potential customers just waiting to interact with your brand.
Having a presence on social helps you establish a necessary connection with followers who may be current customers or potentially new customers. A good branding strategy is always inclusive of claiming ownership of various social media profiles on Facebook, Twitter, Instagram, LinkedIn and YouTube, and these outlets tend to interact with other marketing channels.
Why Is Social Posting Important?
Existing customers and potentially new customers are already having conversations about your products and services. Fresh content is not only vital to SEO campaigns, it’s also a must-have for social to keep your brand top-of-mind. Keeping your content up-to-date and interacting with followers helps to continue to grow followers and turn them into new customers. For a free, organic new customer acquisition channel, social is simply a must-have for marketers.
What is Paid Social?
Major social media outlets offer forms of paid advertising where you display an advertisement or a post to your target audience. These ads can be used for prospecting new customers or retargeting people who have already interacted with your brand. Knowing that Facebook, Instagram and even LinkedIn have tremendous amounts of data to use and a variety of targeting options (demographics, geographics and psychographics), it’s a gold mine of opportunity just waiting to be tapped into.
Best of all, the cost to advertise on these networks is relatively inexpensive. Once layers and layers of targeting is added on, you’re only showing ads to a very precise and action-driven audience, which helps reduce any erroneous spend.
LEARN MORE: Getting Started with the Facebook Ads Pixel
How Is Social Media Connected to Other Marketing Channels?
While social media is highly regarded as a brand marketing channel, it still works hand-in-hand with performance marketing channels like pay-per-click, product listing ads and video advertising. Social helps to solidify your overall brand strategy and footprint on the web. Well-developed social media profiles can also influence your SEO as Google is known to incorporate social presence into rankings.
Pricing for Social Media Management
We offer social media plans beginning at $500 a month. We’ll begin by analyzing your current set of followers, understand how your target audience interacts with your brand and then develop a content strategy for you or your team to start posting.
For paid social programs, we create custom quotes on a project-by-project basis. Please contact us for your custom social media proposal.