San Diego SEO

The build-up of an SEO campaign typically behinds with ensuring a website is technically proficient and is accessible to search engines on a variety of devices. Your website should be void of things like broken links, excessive redirects and empty meta data. The site should be easily found through robots.txt and XML sitemap files, and it should closely follow the standards set forth by major search engines.

Technical SEO can be difficult to navigate and requires a solid understanding of different website platforms, how to read and understand the underlying code of a website and how to keep up with search engine algorithm updates.

Let’s begin with a thorough assessment of your website to identify low-hanging fruit that should be fixed, as well as bigger-picture initiatives that will prime the site for long-term SEO success.

If you’ve heard the phrase “content is king”, you may know the importance of having thorough and expertly-written content on your website to represent the products and services you offer. Content is the backbone of a website and it’s how both search engines and website visitors learn about your brand in San Diego. When it’s hard to understand or not structured in a way that would resonate with readers, you run the risk of confusing people and search engines.

Your content should be driven by keyword intent to align with what search engines expect to see on the page. We begin every content project with keyword and audience research to best understand the type and tone of content that will perform the best for your website. Whether that is developing content for service pages, location-based landing pages, product descriptions or anything else, we finely tune it and prepare it to be successful in search.

If content is king, then content promotion is queen. Off-page link development refers to the promotion of a website’s content to increase its ranking in organic search results. This type of website promotion is done in a variety of ways, typically unique to the website / brand involved and aims to earn links pointing back to your website. These links, when sources from topically relevant websites, can have a strong impact on your SEO and organic search rankings.

Link development is one of the most time-consuming aspects of SEO. This is where step in to relieve you of the process and give you back more time to run other non-marketing aspects of your business. We’ve been earning links to websites for years and follow industry-recognized best practices when it comes to the link process.

Let’s start by taking a look at your current link profile.

With the SEO gears in motion, the next and arguably most important part of the process is tracking and analyzing the results. We review data through Google tools like Google Analytics and Google Search Console, as well as 3rd party analysis tools like Screaming Frog, Ahrefs and SEMRush. These tools give us a comprehensive view of your website and directs us to where we need to make further changes. It’s common to test things in SEO, measure the results and then revise the process to ensure things stay on a growth projective.

We’ll work with you to identify your most important KPIs (key performance indicators) and then tailor the strategy accordingly. From impressions and clicks to pageviews and purchases, we love to see all SEO metrics move in a positive direction.