Octiv Digital
Display & Remarketing Ads Management

Salt Lake City Paid Search Management

Connect instantly with future customers in Salt Lake City looking for your products and services through paid search advertising. These ads put your business front and center on search engine results related to what you offer. When someone types in a search that matches your business, your ad pops up, giving you a great shot at winning over a new customer.

What Do Utah Businesses Need Pay Per Click Advertising?

Pay-per-click advertising, also known as PPC, paid search, or search engine marketing, offers a powerful way to spread your message in Salt Lake City and throughout Utah. This popular online advertising approach gives you the reins, allowing you to set your budget and choose the type of visitors you want to attract. PPC lets you hone in on specific groups by location, demographics, interests, device type, and more, ensuring your ads reach the right people. The secret to making PPC work is in the precision of your targeting and keeping an eye on how your ads perform to meet your goals. With our team of paid search specialists, you can be confident that your campaigns will be finely tuned for the best results, all while staying within your budget.

In the competitive world of online marketing, especially for businesses in Utah, making an impact with paid search demands a significant investment. Let’s talk about whether this advertising strategy fits with your company’s target audience and financial plan.

Google Partner
Google Partner

What Do Utah Businesses Need Pay Per Click Advertising?

Pay-per-click advertising, also known as PPC, paid search, or search engine marketing, offers a powerful way to spread your message in Salt Lake City and throughout Utah. This popular online advertising approach gives you the reins, allowing you to set your budget and choose the type of visitors you want to attract. PPC lets you hone in on specific groups by location, demographics, interests, device type, and more, ensuring your ads reach the right people. The secret to making PPC work is in the precision of your targeting and keeping an eye on how your ads perform to meet your goals. With our team of paid search specialists, you can be confident that your campaigns will be finely tuned for the best results, all while staying within your budget.

In the competitive world of online marketing, especially for businesses in Utah, making an impact with paid search demands a significant investment. Let’s talk about whether this advertising strategy fits with your company’s target audience and financial plan.

Different Paid Ads Salt Lake City Businesses Can Use

Standard Text Ads

Standard text ads are a smart way to reach out to potential customers in Salt Lake City who are already showing interest in your offerings. We craft a campaign that features ads with a catchy headline, engaging description, clickable link, and an eye-catching image. Whenever someone searches for keywords that match your products and services, we engage in an auction system aiming to place your ad right at the top of the search results. This strategy is designed to attract clicks and drive targeted traffic to your site, with the ultimate goal of converting these visitors into your customers.

Managing text ads demands meticulous attention to the finer details, such as bid and budget adjustments, as well as a vigilant watch over your competitors in the auction environment. That’s where our expertise comes in handy. We offer monthly management and reporting services for your ads, ensuring they perform optimally and keep you ahead in Salt Lake City’s competitive market.

Salt Lake City Paid Search Agency
Salt Lake City Paid Search Agency

Standard Text Ads

Standard text ads are a smart way to reach out to potential customers in Salt Lake City who are already showing interest in your offerings. We craft a campaign that features ads with a catchy headline, engaging description, clickable link, and an eye-catching image. Whenever someone searches for keywords that match your products and services, we engage in an auction system aiming to place your ad right at the top of the search results. This strategy is designed to attract clicks and drive targeted traffic to your site, with the ultimate goal of converting these visitors into your customers.

Managing text ads demands meticulous attention to the finer details, such as bid and budget adjustments, as well as a vigilant watch over your competitors in the auction environment. That’s where our expertise comes in handy. We offer monthly management and reporting services for your ads, ensuring they perform optimally and keep you ahead in Salt Lake City’s competitive market.

Salt Lake City Local Service Ads

Local Service Ads

Google’s Local Service Ads offer businesses in Salt Lake City a prime spot in search results, enhancing visibility and building trust with potential customers through Google’s thorough screening process. These ads also improve the customer experience by showcasing reviews through Google’s ratings system and clearly stating the service area coverage from the start.

For Salt Lake City businesses looking to expand their reach, Local Service Ads present a valuable opportunity. This ad format operates on a pay-per-lead basis, meaning you only pay Google when a potential customer contacts you. We’re here to assist in getting your business verified quickly, enabling you to display your information in these ads and connect with more customers efficiently.

Product Listing Ads

Product listing ads, often known as PLAs or Google Shopping Ads, are a specialized form of paid search advertisement visible on search engine results pages and Google’s shopping tab, particularly useful for Salt Lake City shoppers. These ads provide comprehensive details about a product, including its name, image, description, price, and the retailer’s name, making it easier for consumers to compare options before buying.

Managing Google Shopping involves regularly updating a product data feed, ensuring the Google Merchant Center information is current, aligning marketing efforts (such as showcasing discount codes in search results), and managing bids just like with any Google ad campaign. This detailed approach helps Salt Lake City businesses effectively reach and engage with their target audience.

YLighting Product Listing Ads
YLighting Product Listing Ads

Product Listing Ads

Product listing ads, often known as PLAs or Google Shopping Ads, are a specialized form of paid search advertisement visible on search engine results pages and Google’s shopping tab, particularly useful for Salt Lake City shoppers. These ads provide comprehensive details about a product, including its name, image, description, price, and the retailer’s name, making it easier for consumers to compare options before buying.

Managing Google Shopping involves regularly updating a product data feed, ensuring the Google Merchant Center information is current, aligning marketing efforts (such as showcasing discount codes in search results), and managing bids just like with any Google ad campaign. This detailed approach helps Salt Lake City businesses effectively reach and engage with their target audience.

Google Display Ads

Display & Remarketing Ads

Google’s advertising reach in Salt Lake City expands past the search results, allowing for image-based ads to appear on websites relevant to your products and services. This strategy boosts the likelihood that people will click on your ads and explore your website, enhancing both traffic and brand recognition. Furthermore, with remarketing ads, you have the chance to reconnect with individuals who have previously visited your site, presenting them with customized messages to rekindle their interest in your offerings.

Navigating the intricacies of display and remarketing ads involves fine-tuning your approach on Google’s Display Network and paying close attention to bids, budgets, and where your ads are placed. Managing all these elements can be challenging, which is exactly why our team is ready to step in and provide the support you need.

Start Growing Your Traffic Immediately

In contrast to the long-term approach of SEO and content marketing, search engine advertising presents an immediate opportunity for businesses in Salt Lake City to highlight their brand, services, and products. Platforms like Google Ads and Microsoft Ads offer tools that enable precise targeting, including the ability to specify locations, adjust for different devices, schedule ads, and focus on particular audiences. These features ensure that your website attracts the most relevant search traffic possible.

Paid search advertising is particularly effective for Salt Lake City businesses seeking quick results or wanting to experiment with new offerings, whether it’s a product or a service. Although it demands a robust budget, the investment often yields a significant return, frequently seeing a 5-to-1 ratio on ad spending.

Paid Search Advertising Management

Frequently Asked Questions About Paid Search

How do paid search ads work?

Advertisers bid on keywords relevant to their business in a search engine’s sponsored links. When a user searches for that keyword, the search engine displays the sponsored ads. If a user clicks on your ad, they are directed to your website, and you pay the search engine a fee for the click.

How much do PPC ads cost?

The cost of paid search advertising varies depending on several factors including the competitiveness of your chosen keywords and the relevancy of your ad. You only pay when someone clicks on your ad, and you can set a budget that suits your business needs.

What are keywords and how do I choose them?

Keywords are words or phrases that users enter into search engines and what trigger your ads. Selecting the right keywords for your campaign is crucial. They should be relevant to your business and match the terms your potential customers are likely to use when searching for your products or services.

What are keyword match types?

Keyword match types, including exact, phrase and broad,  allow for more granular control when creating PPC advertising campaigns. An exact match type ensures that the search term typed in by a user exactly matches the keyword in order to trigger an advertisement. A phrase match type requires that all of the words in the search query be present, though they don’t have to appear in sequence. Lastly, a broad match type allows for variations of a keyword to be used in order to trigger an advertisement.  For example, if “shoes” was the keyword, then a broad match type would also consider terms such as “sneakers,” “running shoes,” and “flip-flops.” It is important to understand each match type when creating your campaigns, as they allow you to control how closely related a search needs to be in order for it to trigger your advertisement.

What are ad groups?

Every PPC account is comprised of campaigns and ad groups. Nested under a campaign, an ad group is the way you separate specific keywords, topics or themes. It’s important to have a good structure for your ad groups so they’re easy to maintain and optimize. The ad group level is also where you set your ad copy, including the headline, description and link where you will land users.

What are keyword bids?

Because ads are served in an auction system, you have to bid on keywords to show your ads. This means you have to find the right keywords for your ad campaign, and then provide a competitive bid for them. You will need to pay more money if there is a lot of competition for certain keywords and phrases. For example, keywords related to a niche product or service will have much lower bids compared to a personal injury law firm where there is immense competition.

What are responsive ads?

The Google Ads platform allows us to create several different headlines and descriptions, then leverage machine learning to serve ads that are most likely to resonate with searchers and earn a click. If you have a specific order you want your headlines to show in, simply pin them when creating an ad.

What is machine learning in Google Ads?

Being an advanced search engine, Google has created several different machine learning algorithms to help optimize ads. These include target cost-per-acquisition (tCPA), target return-on-ad-spend (tROAS), maximize clicks and  auto bidding. With the help of these algorithms, businesses can better optimize their campaigns for improved performance and cost savings. 

Latest Paid Search Tips and Advice

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