Quality Score is a term commonly used in digital advertising, particularly on platforms like Google Ads, Bing Ads, and Facebook. It is a crucial metric that assesses the quality and relevance of...
Tyson Bell
Co-Founder of Octiv Digital. I have an extensive background in the technology sector, working for some of the world's biggest companies. I received my MBA with an emphasis in marketing from the WP Carey School of Business at Arizona State University.
Articles by Tyson Bell
5 Plugins to Use for WordPress SEO
WordPress, the most popular content management system in the world, is known for its user-friendly interface and flexibility. However, having great content is meaningless if it fails to reach the...
Exploring the Advantages of WordPress
WordPress, which launched in the tech arena in 2003, quickly became a dominant tool for building websites, driven by the force of open-source innovation. This virtual toolbox, expertly constructed...
SEO vs. PPC: What’s Best for Business?
Much like everything else these days, your business doesn't really exist if it doesn't exist online. So having a website is an absolute must. But a website is not worth much without any visitors....
How To Choose The Right Small Business Website Builder in 2021
In the modern digital age it is vital for businesses to have an online presence, and that starts by having a functioning website. If you, like many others, have no previous experience in this area...
Stepping Back Into Pay Per Click Advertising
As the country begins opening up again and businesses get back to work, a lot of business owners ask "how can we get back in to pay per click ads?" The answer is there are a few different approaches...
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