{"id":2131,"date":"2019-11-27T10:25:06","date_gmt":"2019-11-27T17:25:06","guid":{"rendered":"http:\/\/www.octivdigital.com\/?p=2131"},"modified":"2023-10-06T16:38:33","modified_gmt":"2023-10-06T22:38:33","slug":"quick-tips-to-improve-online-reviews","status":"publish","type":"post","link":"https:\/\/www.octivdigital.com\/ideas-and-advice\/quick-tips-to-improve-online-reviews\/","title":{"rendered":"Quick Tips to Improve Online Reviews"},"content":{"rendered":"
Obtaining reviews from customers can be a process especially when you are trying to direct customers to a Facebook page, Google My Business<\/a> page or a Yelp page. Most customers will not immediately want to leave a review (at the time of purchase or services rendered) and then a lot of customers forget to leave a review. In some cases, you need to incentivize customers to leave an authentic review.<\/p>\n Here are a few quick ideas you can use to help remind customers to leave reviews:<\/p>\n A simple way to remind customers to leave reviews is through your email signature. Within your signature, place links to your Facebook, Yelp or Google My Business<\/a> page. In your email correspondence with customers, they will see the review links and may be encouraged to leave a review. If they love your product or service, you can bet they will want to share their experience.<\/p>\n Everything has its price including reviews. Consider offering an incentive to your customers to leave their review. You can try offering a percentage off your services the next time they need you, a coupon code for a product or you may even want to send them a gift for their honest review. This strategy tends to work well, but you need to be sure it fits within your marketing budget and you’re receiving a real, honest review from the customer.<\/p>\n Review URLs for Google My Business, Facebook, Yelp or similar customer-centric platforms are long and complicated. If you are not linking customers directly to these URLs from an email signature or another source, you can’t expect your customers to remember the URL. For this reason, it’s a great idea to create a vanity redirect<\/a> on your site that resolves to the correct review URL on the site of your choosing.<\/p>\n example.com\/Facebook-Reviews redirects to https:\/\/www.facebook.com\/pg\/example\/reviews\/?ref=page_internal<\/strong><\/p>\n Setting up this type of redirect is easy for your webmaster or SEO<\/a> to do. Once the vanity URL is properly redirecting, you can tell customers to go to the easy-to-remember URL to collect their review.<\/p>\n This strategy is great for businesses with multiple brick-and-mortar locations and corresponding review pages. Set up a redirect for each location (i.e., example.com\/Folsom-Reviews or example.com\/Elk-Grove-Reviews) and direct customers accordingly.<\/p>\n Genuine reviews from real customers drive more business. As customers discover your business, they turn to honest reviews to know if you are a good business to work with.<\/p>\nEmail Signature<\/h3>\n
Incentivize<\/h3>\n
Vanity Redirects<\/h3>\n
Why Are Reviews Important?<\/h2>\n