{"id":4882,"date":"2020-11-15T23:07:46","date_gmt":"2020-11-16T07:07:46","guid":{"rendered":"https:\/\/www.octivdigital.com\/?page_id=4882"},"modified":"2024-02-21T15:06:27","modified_gmt":"2024-02-21T22:06:27","slug":"local-seo","status":"publish","type":"page","link":"https:\/\/www.octivdigital.com\/seo\/local-seo\/","title":{"rendered":"Local SEO"},"content":{"rendered":"

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Local SEO<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FBE533″ text_orientation=”center” width=”75%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

SEO is applicable to sites of all sizes, including those that rank in local organic results (known as the local 3-pack) that are typically triggered by “near me” searches.<\/p>\n

These results are primarily driven by a presence in local listings (including Google Business Profile, Bing, Apple Maps and more), optimal site performance and content that makes your company stand out against other local businesses in your area.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/contact\/?service=SEO” button_text=”Get a Quote for Local SEO” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.21.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#0F2A39″ button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-100px||||false|false” custom_padding=”0px||0px||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_text_color=”#0279B1″ header_2_font_size=”28px” header_2_line_height=”1.5em” header_3_font=”|600|||||||” header_3_text_color=”#0279B1″ header_3_font_size=”28px” header_3_line_height=”1.5em” header_5_font=”||||||||” header_5_text_color=”#0279B1″ header_5_letter_spacing=”2px” header_5_line_height=”1.5em” text_orientation=”center” custom_margin=”-50px|||||” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Get Found by Local Customers On Popular Platforms<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.21.0″ _module_preset=”default” width=”50%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/2022\/03\/google-logo.png” alt=”Google” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”” width_phone=”50%” width_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/2022\/03\/bing-logo.png” alt=”Bing” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”50%” width_last_edited=”on|phone” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/2022\/03\/yelp-logo.png” alt=”Yelp” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”” width_phone=”50%” width_last_edited=”on|phone” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/2022\/03\/apple-maps-logo.png” alt=”Apple Maps” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”” width_phone=”50%” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_enable_mask_style=”on” background_mask_style=”corner-square” background_mask_color=”#F5FAFD” background_mask_transform=”invert|flip_vertical” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#0F2A39″ header_2_font_size=”32px” header_2_line_height=”1.7em” header_3_font=”|700|||||||” header_3_text_color=”#0F2A39″ header_3_font_size=”28px” header_3_line_height=”1.5em” header_5_font=”Nunito||||||||” header_5_text_color=”#0279B1″ header_5_letter_spacing=”2px” header_5_line_height=”1.5em” text_orientation=”center” module_alignment=”center” custom_margin=”||10px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”20px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”24px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Who Can Use a Local SEO Strategy?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Any small, locally focused business struggling with their visibility and traffic coming from Google can benefit from a local SEO program. Local SEO simply refers to the map listings in Google and improving the visibility of your profile for keywords related to your products and services.<\/p>\n

Take a minute to search the most relevant terms related to your business and see where you rank. If you find yourself on the 3rd page of results or beyond, you\u2019ll want to focus on working on a localized marketing plan.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/seo\/local-seo\/” button_text=”Learn More About Local SEO” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.21.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_margin=”-15px||||false|false” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0F2A39″ button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list icon_color=”#FFFFFF” icon_background_color=”#0279B1″ icon_padding=”5px” text_indent=”16px” _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_line_height=”1.8em” border_radii_icon=”on|50px|50px|50px|50px” global_colors_info=”{}”][dsm_icon_list_child text=”HVAC & Plumbing Companies” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Electricians” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Painters” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Roofing Experts” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Landscapers” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Restaurants, Bars & Coffee Shops” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Law Offices” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Financial Planners” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Medical Offices and Family Clinics” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Real Estate Agents & Mortgage Brokers” font_icon=”N||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#F5FAFD” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”0px||0px||true|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#0F2A39″ header_2_font_size=”32px” header_2_line_height=”1.7em” header_3_font=”|700|||||||” header_3_text_color=”#0F2A39″ header_3_font_size=”28px” header_3_line_height=”1.5em” header_5_font=”Nunito||||||||” header_5_text_color=”#0279B1″ header_5_letter_spacing=”2px” header_5_line_height=”1.5em” text_orientation=”center” module_alignment=”center” custom_margin=”||10px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”20px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”24px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Getting It Right with Local Search Engine Optimization<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ disabled_on=”on|on|off” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#0279B1″ header_3_font_size=”24px” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Local SEO & A Technically Proficient Site<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

Our approach begins with a technical overview of your website. Most small-to-midsized business websites are built on WordPress or a similar content management system, which contain a lot of out-of-the-box functionality that can easily be improved for SEO.<\/p>\n

We take an in-depth look at your pages, the site\u2019s speed and identify any areas that could pose issues to a search engine crawling your site.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/seo\/technical-seo\/” button_text=”Learn More About Technical SEO” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.21.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_margin=”-15px||||false|false” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0F2A39″ button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/workplace-with-modern-laptop-with-program-code-on-screen-stockpack-pexels-scaled.jpg” alt=”Technical SEO for a Local SEO Campaign” _builder_version=”4.21.0″ _module_preset=”default” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/workplace-with-modern-laptop-with-program-code-on-screen-stockpack-pexels-scaled.jpg” alt=”Technical SEO for a Local SEO Campaign” _builder_version=”4.21.0″ _module_preset=”default” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#0279B1″ header_3_font_size=”24px” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Local SEO & A Technically Proficient Site<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_orientation=”center” custom_margin=”||25px||false|false” global_colors_info=”{}”]<\/p>\n

Our approach begins with a technical overview of your website. Most small-to-midsized business websites are built on WordPress or a similar content management system, which contain a lot of out-of-the-box functionality that can easily be improved for SEO.<\/p>\n

We take an in-depth look at your pages, the site\u2019s speed and identify any areas that could pose issues to a search engine crawling your site.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/seo\/technical-seo\/” button_text=”Learn More About Technical SEO” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.21.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_margin=”-15px||||false|false” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0F2A39″ button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” module_alignment=”center” custom_margin=”50px||50px||true|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/person-using-wordpress-on-a-laptop-stockpack-unsplash-scaled.jpg” alt=”Content for Local SEO” _builder_version=”4.21.0″ _module_preset=”default” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#0279B1″ header_3_font_size=”24px” custom_margin=”||15px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Competition & Content<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_orientation=”center” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

With a solid technical foundation, we turn to the competition to size up the opportunity. After taking a look at the local SERPs (search engine result pages), reviewing your competitors\u2019 strategies and identifying new areas of opportunity, we create a content strategy to implement on your site.<\/p>\n

With well-rounded content covering all of the topics relevant to your site and physical location, you\u2019ll be putting your best foot forward for search engines and your customers. We also establish a blog and can create a monthly content development plan to ensure your content is always new and fresh for your visitors (as well as search engines).<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/seo\/content-strategy\/” button_text=”Learn More About Content for SEO” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.22.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_margin=”-15px||||false|false” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0F2A39″ button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” disabled_on=”on|on|off” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” custom_padding=”50px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#0279B1″ header_3_font_size=”24px” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

An Optimized Google Business Profile<\/h3>\n

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[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

A well-crafted Google Business Profile is critical for a local SEO campaign. It gives potential customers the information they need to decide if your business is right for them, including reviews about your business. We get your information listed accurately, ensure all details are correct, and update any necessary information on an ongoing basis.<\/p>\n

Start with a fully optimized profile your customers can interact with.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/seo\/local-seo\/google-business-profile\/” button_text=”Learn More About Google Business Profile” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.22.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_margin=”-15px||||false|false” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0F2A39″ button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/google-business-profile-scaled.jpg” alt=”Google Business Profile Optimization” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-35px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” custom_padding=”50px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/google-business-profile-scaled.jpg” alt=”Google Business Profile Optimization” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-35px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#0279B1″ header_3_font_size=”24px” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

An Optimized Google Business Profile<\/h3>\n

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[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_orientation=”center” custom_margin=”||25px||false|false” global_colors_info=”{}”]<\/p>\n

A well-crafted Google Business Profile is critical for a local SEO campaign. It gives potential customers the information they need to decide if your business is right for them, including reviews about your business. We get your information listed accurately, ensure all details are correct, and update any necessary information on an ongoing basis.<\/p>\n

Start with a fully optimized profile your customers can interact with.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/seo\/local-seo\/google-business-profile\/” button_text=”Learn More About Google Business Profile” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.21.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_margin=”-15px||||false|false” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0F2A39″ button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/Local-SEO-Citations.png” alt=”Local SEO – Citations” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”-25px||||false|false” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” animation_style=”fold” animation_direction=”top” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#0279B1″ header_3_font_size=”24px” custom_margin=”||15px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Citations & Directory Listings<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_orientation=”center” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

With a Google Business Profile set up, we begin publishing citations and directory information about your business. We list the business on relevant websites, including Yelp, Foursquare, the Chamber of Commerce, YellowPages, and more. This helps ensure that Google has the most accurate information about your business in its search results.<\/p>\n

We follow a strict Name, Address and Phone (NAP) format and keep the information updated for consistency and better rankings.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/contact\/?service=SEO” button_text=”Learn More About Citations for Local SEO” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.22.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_margin=”-15px||||false|false” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0F2A39″ button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” max_width_last_edited=”off|phone” custom_margin=”||-1px||false|false” bottom_divider_flip=”horizontal” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”100%” custom_padding=”50px||50px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.octivdigital.com\/wp-content\/uploads\/local-seo-results.png” alt=”Local SEO Results” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_text_color=”#0F2A39″ header_2_font_size=”32px” header_2_line_height=”1.7em” header_3_font=”|700|||||||” header_3_text_color=”#0F2A39″ header_3_font_size=”28px” header_3_line_height=”1.5em” header_5_font=”||||||||” header_5_text_color=”#0279B1″ header_5_letter_spacing=”2px” header_5_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” header_2_font_size_tablet=”24px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Tracking Progress & Results<\/h2>\n

Search engine optimization is all about growing the most important KPIs for your business. This could mean improving brand recognition, traffic for new products and services or revenue for those products and services.<\/p>\n

Every client we work with has a unique set of goals and challenges that we take the time to understand to be able to provide the best results possible. SEO requires patience and commitment, but it can substantially change your bottom line.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/contact\/?service=SEO” button_text=”Get Help with Local SEO” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.22.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_bg_color=”#0279B1″ button_border_width=”0px” button_border_radius=”5px” button_letter_spacing=”1px” button_font=”Sofia Pro Regular|600||on|||||” button_use_icon=”off” custom_margin=”-15px||||false|false” custom_padding=”12px||10px||false|false” button_text_size_tablet=”14px” button_text_size_phone=”14px” button_text_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0F2A39″ button_bg_enable_color__hover=”on” button_border_radius__hover_enabled=”on|hover” button_border_radius__hover=”” button_border_width__hover_enabled=”on|desktop” button_border_width__hover=”0px” button_text_size__hover=”16px” button_text_size__hover_enabled=”off|desktop” button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#F5FAFD” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#0F2A39″ header_2_font_size=”32px” header_2_line_height=”1.7em” header_3_font=”|700|||||||” header_3_text_color=”#0F2A39″ header_3_font_size=”28px” header_3_line_height=”1.5em” header_5_font=”Nunito||||||||” header_5_text_color=”#0279B1″ header_5_letter_spacing=”2px” header_5_line_height=”1.5em” text_orientation=”center” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” module_alignment=”center” custom_margin=”||10px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”20px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”24px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Frequently Asked Questions About Local SEO<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.21.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#0279B1″ open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#0279B1″ toggle_icon=”L||divi||400″ icon_color=”#FFFFFF” use_icon_font_size=”on” icon_font_size=”22px” _builder_version=”4.21.0″ _module_preset=”default” toggle_text_color=”#0279B1″ toggle_level=”h3″ toggle_font=”||||||||” toggle_font_size=”20px” closed_toggle_font=”||||||||” closed_toggle_font_size=”20px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” rank_math_faq_schema=”on” global_colors_info=”{}”][et_pb_accordion_item title=”Why is local SEO important?” open=”on” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” icon_color=”#FFFFFF” toggle_icon=”L||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” toggle_level=”h3″ toggle_font=”|600|||||||” closed_toggle_font_size=”20px” closed_toggle_line_height=”1.5em”]<\/p>\n

Local SEO is crucial for businesses that serve a specific geographic area, such as brick-and-mortar stores, restaurants, and service providers. By optimizing for local search, you can increase your chances of appearing in the top search results when people in your area are looking for products or services you offer. This helps drive more traffic, leads, and ultimately, sales for your business.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”How does Google determine local search rankings?” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” icon_color=”#FFFFFF” toggle_icon=”L||divi||400″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” toggle_level=”h3″ toggle_font=”|600|||||||” closed_toggle_font_size=”20px” closed_toggle_line_height=”1.5em” open=”off”]<\/p>\n