Portland SEO

Technical SEO is the starting point of an SEO campaign as it acts as the foundation for so many things. It is comprised of things like broken links, meta data, heading tags, page hierarchy, XML sitemaps, robots directives, site speed and more. For any size website, it’s important to cover these issues to ensure your site complies with what search engines expect. Any issues related to technical SEO can confuse search engines and could limit the visibility of your website in results.

With a comprehensive review of your website’s underlying technical components, we can address common issues that could be holding you back. We’ll develop a plan to implement and then measure the results of our efforts through standardized SEO tools.

This means creating high-quality, relevant, and engaging material tailored to your target audience’s needs and interests. It’s not just about stuffing keywords into pages; it’s about delivering value, answering questions and addressing pain points that your potential customers might have with your products and services.

Effective and well-researched content positions your brand as an authority in your field, building trust with readers and encouraging them to engage further with your website. Additionally, search engines prioritize content that is fresh, regularly updated and provides genuine value to users.

Get an analysis of your content and find out where it can be improved.

Link development and website promotion are other pillars of SEO. Promoting your website through local business directories, partner pages and blog articles all act as votes of confidence for your business. Search engines like Google evaluate these links and mentions, then ranks your website accordingly.

While link development sounds straightforward, it’s not always the easiest SEO tactic. It requires careful analysis of your link profile, your competitors’ links, discovering new websites to earn links from and following up with various SEO KPIs related to a link strategy.

Let’s start by talking about your links and where they can be better.

Once technical SEO issues are resolved, content is optimized and a website begins earning links, we’ll begin to see data appear in analysis tools like Google Analytics and Google Search Console. We analyze the data to get an understanding of how things are progressing, then we continue with the process or revise the strategy based on results.

It’s important to remember that SEO is a moving target. From competitors publishing content to trying to stay up-to-date with the latest algorithm changes, SEO is something that has to constantly be reviewed and analyzed to stay on track. This is where we step in. While you run the day-to-day activities of your business, we monitor the results of your SEO campaign and revise things over time to earn you the most organic traffic.