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Portland SEO

Does your business show up in local Portland search results for your products and services? If not, you could be missing out on a lot of new customers. Let’s take a look at your SEO and see where you can improve.

Get Found by Local Customers in Portland, OR

Google
Bing
Yelp
Apple Maps

Why Do Portland Businesses Need SEO?

Search engine optimization (SEO) is a type of digital marketing strategy that aims to grow organic traffic in local markets like Portland. As people search for products and services, it’s important for your business to be found in search results. SEO is great for small businesses that cater to a local audience; this could include home services professionals, law firms, insurance agents and financial services providers, and more.

The why behind SEO is easy to understand, but the how is where we help businesses in Portland. To be successful with SEO, you have to have a strong understanding of technical SEO, know how to create the right content that will resonate with your audience, and earn references from trustworthy websites. With the right Portland SEO strategy in place, you stand to earn organic traffic and ultimately, customers.

  • NHVAC & Plumbing Companies
  • NElectricians
  • NPainters
  • NRoofing Experts
  • NLandscapers
  • NRestaurants, Bars & Coffee Shops
  • NLaw Offices
  • NFinancial Planners
  • NMedical Offices and Family Clinics
  • NReal Estate Professionals
  • NHVAC & Plumbing Companies
  • NElectricians
  • NPainters
  • NRoofing Experts
  • NLandscapers
  • NRestaurants, Bars & Coffee Shops
  • NLaw Offices
  • NFinancial Planners
  • NMedical Offices and Family Clinics
  • NReal Estate Professionals

Why Do Portland Businesses Need SEO?

Search engine optimization (SEO) is a type of digital marketing strategy that aims to grow organic traffic in local markets like Portland. As people search for products and services, it’s important for your business to be found in search results. SEO is great for small businesses that cater to a local audience; this could include home services professionals, law firms, insurance agents and financial services providers, and more.

The why behind SEO is easy to understand, but the how is where we help businesses in Portland. To be successful with SEO, you have to have a strong understanding of technical SEO, know how to create the right content that will resonate with your audience, and earn references from trustworthy websites. With the right Portland SEO strategy in place, you stand to earn organic traffic and ultimately, customers.

The Pillars of Portland SEO

Technical SEO

Technical SEO is the starting point of an SEO campaign as it acts as the foundation for so many things. It is comprised of things like broken links, meta data, heading tags, page hierarchy, XML sitemaps, robots directives, site speed and more. For any size website, it’s important to cover these issues to ensure your site complies with what search engines expect. Any issues related to technical SEO can confuse search engines and could limit the visibility of your website in results.

With a comprehensive review of your website’s underlying technical components, we can address common issues that could be holding you back. We’ll develop a plan to implement and then measure the results of our efforts through standardized SEO tools.

Portland SEO Consultants
Portland SEO Consultants

Technical SEO

Technical SEO is the starting point of an SEO campaign as it acts as the foundation for so many things. It is comprised of things like broken links, meta data, heading tags, page hierarchy, XML sitemaps, robots directives, site speed and more. For any size website, it’s important to cover these issues to ensure your site complies with what search engines expect. Any issues related to technical SEO can confuse search engines and could limit the visibility of your website in results.

With a comprehensive review of your website’s underlying technical components, we can address common issues that could be holding you back. We’ll develop a plan to implement and then measure the results of our efforts through standardized SEO tools.

SEO Company in Seattle, Washington

Content Strategy

This means creating high-quality, relevant, and engaging material tailored to your target audience’s needs and interests. It’s not just about stuffing keywords into pages; it’s about delivering value, answering questions and addressing pain points that your potential customers might have with your products and services.

Effective and well-researched content positions your brand as an authority in your field, building trust with readers and encouraging them to engage further with your website. Additionally, search engines prioritize content that is fresh, regularly updated and provides genuine value to users.

Get an analysis of your content and find out where it can be improved.

Off-Site Link Development

Link development and website promotion are other pillars of SEO. Promoting your website through local business directories, partner pages and blog articles all act as votes of confidence for your business. Search engines like Google evaluate these links and mentions, then ranks your website accordingly.

While link development sounds straightforward, it’s not always the easiest SEO tactic. It requires careful analysis of your link profile, your competitors’ links, discovering new websites to earn links from and following up with various SEO KPIs related to a link strategy. 

Let’s start by talking about your links and where they can be better.

Portland SEO Company
Portland SEO Company

Off-Site Link Development

Link development and website promotion are other pillars of SEO. Promoting your website through local business directories, partner pages and blog articles all act as votes of confidence for your business. Search engines like Google evaluate these links and mentions, then ranks your website accordingly.

While link development sounds straightforward, it’s not always the easiest SEO tactic. It requires careful analysis of your link profile, your competitors’ links, discovering new websites to earn links from and following up with various SEO KPIs related to a link strategy.

Let’s start by talking about your links and where they can be better.

Tracking & Analytics

Analyze, Measure & Revise

Once technical SEO issues are resolved, content is optimized and a website begins earning links, we’ll begin to see data appear in analysis tools like Google Analytics and Google Search Console. We analyze the data to get an understanding of how things are progressing, then we continue with the process or revise the strategy based on results.

It’s important to remember that SEO is a moving target. From competitors publishing content to trying to stay up-to-date with the latest algorithm changes, SEO is something that has to constantly be reviewed and analyzed to stay on track. This is where we step in. While you run the day-to-day activities of your business, we monitor the results of your SEO campaign and revise things over time to earn you the most organic traffic.

Achieving Results

The right SEO approach can jumpstart online visibility in Portland and surrounding areas. While SEO might seem like navigating Portland’s streets without a map, trust us, it’s worth it in the long run. It offers long-term benefits and is a great way to earn a good return on your marketing spend. Without SEO, you could be missing out on valuable customers.

We’re not just any Portland SEO company; we’re your marketing partner and can support you in a number of ways. Whether you’re starting a brand new business or have been operating in the City of Roses years, we’re here to help navigate the complexities of SEO. We can make sure your online presence is everything you want it to be and that you are visible to users of Google, Bing and other search platforms.

Let’s start by getting to know a little more about your brand and your business goals to make sure we’re the right fit to help you succeed in local search results.

Achieving Results

The right SEO approach can jumpstart online visibility in Portland and surrounding areas. While SEO might seem like navigating Portland’s streets without a map, trust us, it’s worth it in the long run. It offers long-term benefits and is a great way to earn a good return on your marketing spend. Without SEO, you could be missing out on valuable customers.

We’re not just any Portland SEO company; we’re your marketing partner and can support you in a number of ways. Whether you’re starting a brand new business or have been operating in the City of Roses years, we’re here to help navigate the complexities of SEO. We can make sure your online presence is everything you want it to be and that you are visible to users of Google, Bing and other search platforms.

Let’s start by getting to know a little more about your brand and your business goals to make sure we’re the right fit to help you succeed in local search results.

Portland Web Design

Does Your Website Meet Search Engine Expectations?

Your website is the first touchpoint in a customer’s journey. It’s important for your website to not only be search engine friendly, it should also promote a great user experience and be built in a way that it is easy to use. Additionally, search engines expect trustworthy websites to be responsively designed, be free of any user experience problems and be easy to crawl and navigate.

Start with an analysis of your website to see if it’s ready to be an SEO success.

Oregon Areas We Serve

Albany

Corvallis

Hillsboro

Salem

Beaverton

Eugene

Medford

Springfield

Bend

Gresham

Portland

Tigard

Oregon Service Areas

Oregon Areas We Serve

Albany

Beaverton

Bend

Corvallis

Eugene

Gresham

Hillsboro

Medford

Portland

Salem

Springfield

Tigard

Oregon Service Areas

Frequently Asked Questions About Portland SEO

Why is SEO important to Portland businesses?

Simply put, search is how people find answers to questions or find providers of a product / service. For this reason, it’s important for Portland businesses to have their products and services visible in results.

How does local SEO work?

Local SEO is an aspect of SEO that focuses on results in the maps sections of search engines. A local SEO strategy ensures a business can show up for “near me” searches and be available to a hyperfocused local audience.

How long does SEO take?

Every website is different and has a unique set of opportunities. We recommend waiting 3-6 months to see measurable results from an SEO campaign. Remember, SEO is a long-term marketing play that shows lasting results.

Should I hire a professional for SEO?

SEO is complex and requires the right technical background to get it right. We recommend hiring a professional SEO agency in Portland so you can focus on what matters most – running the day-to-day operations of your business.

How much does SEO cost?

The cost of an SEO campaign varies based on a number of factors including competition in the local market, the history of a website (how much may need to be fixed on the site) and how well the site has been promoted online over time. We start with an audit to properly assess the opportunity and give you the best ROI possible.

Is SEO worth it for small businesses?

Small businesses in Portland benefit from an SEO strategy in ways they likely won’t find from other digital marketing methods. No matter the size of a business website, we can uncover plenty of opportunities to help move the needle for your small business.

How do I choose the right Portland SEO provider?

Given that SEO takes time and is a serious investment, it’s important to choose the right agency to work with. The SEO company in Portland you choose should have a good track record of results and reviews, and be able to convey the strategy to you with transparency. 

What if I have pages on Facebook, Yelp, Thumbtack, etc.?

Creating profiles on third-party websites like Yelp, Google Business Profile, Thumbtack and Facebook are a great way to expand your online footprint. However, when it comes to SEO, you need to have your own website where you can control the content and experience for your users.

Portland SEO Tips and Advice

7 Ways to Optimize Images for SEO

7 Ways to Optimize Images for SEO

In the US, 20% of searches occur on Google Images, underscoring the importance of carefully selecting images for web content. Google advises optimizing images according to its guidelines to boost...

Why Are HARO Links Important to SEO?

Why Are HARO Links Important to SEO?

HARO, which stands for Help a Reporter Out, is a well-known platform that connects journalists and bloggers with relevant expert sources. The symbiotic relationship fostered by HARO can...

24 Tips to Improve SEO in 2024

24 Tips to Improve SEO in 2024

As we embark on 2024, the dynamic world of SEO continues to evolve with new technological advancements and changing user behaviors. With the rise of AI, generative search and constant SERP updates,...

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