As a website development agency, we’ve built sites for all types of small businesses—from independent retailers and real estate agents to restaurants and software brands. And one question we get all the time is: What platform do you use to build websites? In most cases, we build on WordPress. It’s flexible, scalable, and incredibly well-supported. We know some people love other tools like Webflow or Squarespace, but we’re a WordPress lover at heart. We’ve been building with it since 2010 and created some pretty complex builds with it. We’ve come a long way from the early days of WordPress and one of the reasons we continue to use it as our go-to CMS the growing number of page builders that make websites look modern and function beautifully, even when complex requirements are involved.
In 2025, the options for building a WordPress website are better than ever. Whether you’re starting from scratch or thinking about a redesign, it helps to understand the tools we use behind the scenes to bring your site to life. Here are the five newest and most powerful WordPress builders we’re using this year—and how they benefit your business.
Breakdance: Designed for Modern Websites
Breakdance is one of the newest tools we’ve added to our toolkit, and it’s quickly become a favorite for business websites that need speed, style, and simplicity. This builder lets us create custom pages without slowing your site down, which means your visitors get a fast, responsive experience whether they’re on desktop or mobile.
Breakdance comes packed with built-in features that help us skip unnecessary plugins. From contact forms and pop-ups to mobile navigation menus, it’s all part of the platform. That also means fewer things can go wrong later, and your site stays lightweight and easy to manage.
For you, the business owner, this translates to a professional, custom-built site that’s fast, clean, and easy to update in the future—without constant plugin updates or compatibility issues.
Divi: A Long-Time Favorite, Now Better Than Ever
Divi has been around for a while, but it continues to evolve—and in 2025, it’s still one of the best choices for small business websites. The newest version, Divi 5.0, brings faster loading speeds and smarter editing tools, giving us more control to build the exact look and layout your brand needs.
What’s great about Divi is the visual editing experience. If you ever want to make small updates yourself, the drag-and-drop tools are intuitive. It also integrates seamlessly with email tools, e-commerce platforms, and marketing plugins—things that many of our small business clients rely on every day.
We often recommend Divi for businesses that need a blend of visual appeal and easy future updates, especially if you or your team want to be hands-on with edits after launch.
Divi is also popular among other web development companies like us as more than 50% of the external WordPress sites we inherit were built with Divi. It’s popular, it’s been around for a while and the Elegant Themes team is only going to keep improving it.
Spectra Pro: Ideal for Clean, Content-Focused Sites
Spectra Pro is a newer builder that uses WordPress’s native block editor as its foundation. It’s a great option for businesses that need a fast-loading website with an emphasis on clean content and strong SEO performance.
Because it works so closely with WordPress itself, Spectra Pro helps us create pages that are easier to maintain and less reliant on external add-ons. It’s especially useful for companies focused on local SEO, educational content, or lead generation—since your message and calls to action stay front and center.
For our clients, the real benefit is that Spectra Pro helps us future-proof your site. Your content stays in WordPress’s standard format, which means it’s easier to edit, export, or migrate down the road if your needs change. This is our go-to for quick one-page sites or test applications.
Cwicly: For Highly Customized Business Needs
Some projects call for more advanced customization—like when you need membership functionality, complex forms, or industry-specific features. That’s where Cwicly comes in. It’s a powerful builder that works on top of WordPress’s block editor, but adds tools for creating dynamic layouts and custom workflows.
If your website needs to do more than just display information, Cwicly is a solid option.
GreenshiftWP: Built for Animation & Motion
When your brand depends on first impressions—say you’re a design firm, creative agency, or lifestyle brand—visual movement can set your site apart. GreenshiftWP focuses on adding subtle animations and scroll-based effects that make your site feel more interactive without slowing things down.
Whether it’s animated service highlights, visual product comparisons, or eye-catching call-to-action sections, Greenshift lets you add movement that’s smooth, responsive, and on-brand.
Behind the scenes, it also performs well with Core Web Vitals, which means all those effects won’t hurt your SEO or page speed.
Honorable Mentions Worth Knowing
While we’re excited about the five builders above, we still use a few other platforms depending on the project’s needs.
- Elementor Pro continues to be a go-to for sites that require flexibility and easy editing, especially when budget or turnaround time is tight.
- Bricks Builder is another solid option that’s gaining popularity for its performance and developer tools, great for clients with unique back-end requirements.
Each of these tools has its place in our workflow. When we start a project, we’ll always match the right builder to your goals—whether you need e-commerce support, easy editing, SEO optimization, or advanced integrations. We’ll make our recommendation, but if you already have a preferred page builder, we can work with that too.
What This Means for Your Website
You don’t need to know every technical detail about how your website is built—but you should feel confident that your site is created using tools that are fast, stable, and up to date. As your web development company, it’s our job to handle the complexity so you can focus on running your business.
In 2025, these five WordPress builders give us more ways than ever to design websites that look great, perform well, and support your long-term growth. When we build your site, we’re not just dropping in templates—we’re using these advanced tools to create something uniquely tailored to your brand and goals.
Thinking about updating your website or starting fresh? Let’s talk about which of these builders makes the most sense for your business. We’ll guide you through every step we take—from strategy to design to launch.
