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Display & Remarketing Ads Management

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Get marketing news, tips and advice from the experts. Stay caught up on the latest in search, SEO, analytics, web development and more.

Why is Duplicate Content Bad for SEO?

Why is Duplicate Content Bad for SEO?

As the world of digital marketing continues to evolve, businesses constantly strive to improve their online presence. One critical aspect of achieving online success is search engine optimization (SEO). SEO is the process of optimizing your website to rank higher in...

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Nofollow Links Explained for 2020

Nofollow Links Explained for 2020

Nofollow links have been used in SEO for a number of years and are a hot topic with Google recently introducing a new set of rules for the tag. Beginning on March 1, 2020, Google started following...

8 Tips for Salesforce Commerce Cloud SEO

8 Tips for Salesforce Commerce Cloud SEO

Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace,...

LinkedIn Roundup Of Google’s Newest Layout

LinkedIn Roundup Of Google’s Newest Layout

You have likely noticed by now that Google changed its SERP layout late last week. Following a design similar to its mobile layout and after months of testing, the desktop version of Google now...

Real Estate SEO Tips & Tricks

Real Estate SEO Tips & Tricks

Like many small business owners, real estate agents also benefit from a local SEO campaign. Facebook Ads campaigns and pay-per-click on Google will drive traffic, but you can expect to make a...

Getting Started with the Facebook Ads Pixel

Getting Started with the Facebook Ads Pixel

Facebook is the social media network everyone and their dog use (in some cases, literally). Because of its wide reach and number of users across the globe, it's also the perfect advertising platform...

Low Hanging Fruit for Product Listing Ads

Low Hanging Fruit for Product Listing Ads

With Black Friday and Cyber Monday already here, all of the hard marketing work is ready to pay off. Most marketers have been busy spending their time creating campaigns, aligning priorities,...

Quick Tips to Improve Online Reviews

Quick Tips to Improve Online Reviews

Obtaining reviews from customers can be a process especially when you are trying to direct customers to a Facebook page, Google My Business page or a Yelp page. Most customers will not immediately...

10 SEO Tools to Start Using Today

10 SEO Tools to Start Using Today

Implementing a solid SEO plan requires the right toolset. A good array of tools will help you with keyword research, understanding how your competitors are ranking and where you may be able to...

How to Use UTM Parameters for Tracking

How to Use UTM Parameters for Tracking

Tracking the way traffic enters your site is an important step to allocating marketing budget to the most effective channels for your business. For example, knowing that paid search drives the most...

How to Use a Multi-Site Setup for WordPress

How to Use a Multi-Site Setup for WordPress

We recently caught the Sacramento Wordpress Meetup from 11/5, which featured a review of creating multi-sites through Wordpress and how it happens on the client and server side of things. It's...

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