Octiv Digital
Ideas & Advice
Get marketing news, tips and advice from the experts. Stay caught up on the latest in search, SEO, analytics, web development and more.
7 Ways to Optimize Images for SEO
In the US, 20% of searches occur on Google Images, underscoring the importance of carefully selecting images for web content. Google advises optimizing images according to its guidelines to boost rankings in Google Images search results. Image SEO, often an overlooked...
24 Tips to Improve SEO in 2024
As we embark on 2024, the dynamic world of SEO continues to evolve with new technological advancements and changing user behaviors. With the rise of AI, generative search and constant SERP updates, understanding and implementing effective SEO strategies is more...
What is Google Site Kit?
Google Site Kit is an essential plugin for WordPress users, offering seamless integration of various Google services like Analytics, AdSense, PageSpeed Insights and Search Console into WordPress websites. This guide covers the installation process, the benefits and...
Latest Ideas & Advice
SEO vs. PPC: What’s Best for Business?
Much like everything else these days, your business doesn't really exist if it doesn't exist online. So having a website is an absolute must. But a website is not worth much without any visitors....
8 Spooky SEO Mishaps to Avoid
It's that time of year again! Temperatures are colder, leaves have fallen and pumpkins are carved. Things are a bit spookier, but it's a good time to remind ourselves that SEO isn't all that scary....
5 Ways to Improve Your Website’s User Retention Rate
The math of running a website seems pretty simple at first glance: the more visitors you have, the better. But that's not exactly how it works. While quantity certainly matters, the quality of the...
How To Choose The Right Small Business Website Builder in 2021
In the modern digital age it is vital for businesses to have an online presence, and that starts by having a functioning website. If you, like many others, have no previous experience in this area...
Google June Core Algorithm Update Rolling Out
As most SEOs are aware, Google began rolling out its core algorithm update this month. The update, appropriately dubbed the June Core Algorithm update, is slated to be one of the major updates of...
7 Tips to Optimize Google Display Campaigns
When it comes to paid advertising campaigns, there are a few different types of campaigns available to advertisers in Google Ads. Google Shopping campaigns are a must-have for e-commerce brands, any business can use text ads and advertisers…
Google Ads Rep Alludes to Relationship Between Ad Spend & SEO
A salesperson for Google Ads was recently caught claiming that investing in Google Ads will result in improved rankings. This has long been discussed by marketers over the years and Google has (for the most part) denounced this theory…
Getting Started with Google Analytics 4
The final quarter of 2020 saw Google release the newest version of its web analytics platform, aptly dubbed Google Analytics 4. As with all Google releases, there is plenty to unpack and numerous features to explore…
Performance Optimizations: Why Are They Important?
Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups…
Stepping Back Into Pay Per Click Advertising
As the country begins opening up again and businesses get back to work, a lot of business owners ask "how can we get back in to pay per click ads?" The answer is there are a few different approaches...
May Core Algorithm Update
Danny Sullivan of Google has officially confirmed via Twitter a core algorithm update began rolling out on 5/4. The update is dubbed the "May Core Algorithm Update", similar to the update SEOs...
5 Understated Ways to Promote CBD Brands
In the world of CBD, businesses are somewhat limited in how they can advertise products online. Restrictions from advertising giants like Google and Facebook make it difficult grow a CBD business...
SEO Ideas & Advice
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Paid Search Ideas & Advice
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Web Design Ideas & Advice
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Analytics Ideas & Advice
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The Octiv Note
Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!
GET HELP
Connect with Us