Using tools like Google Analytics, Adobe Analytics or a similar system, there are a number of ways to appropriately track performance for various online marketing efforts. To work correctly, these systems require placement of tracking code in your site’s files. Inserting tracking snippets can be complicated if you are not familiar with your site’s files…
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Google made an announcement on September 10th regarding exactly how they treat outbound links from sites and updates to the link relationship attribute. Most SEOs are accustomed to rel=”nofollow” for any outbound links where they did not want to lose any authority from the linking page. In addition to the familiar rel=”nofollow” link attribute, there…
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SEO is a field of digital marketing that has long been on the receiving end of negative opinions. From Google algorithm changes to link penalties, sites crashing to companies failing to renew domains, SEO can be a complicated form of marketing with multiple inherent risks. However, it’s a risk a lot of online businesses must…
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As reported by Barry Schwartz on Search Engine Land, Google has officially said goodbye to the long-running UI of its SEO tool, the Google Search Console. Formerly known as Google Webmaster Tools, the newest version of Search Console now offers its users a much cleaner experience with all most of the same features and reporting…
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The Beginning of Google Shopping Ads When it comes to e-commerce marketing, product listing ads (also referred to as Google Shopping) are paramount to successful online sales. Product ads have been part of Google Ads for over 5 years now, first introduced as a free service where advertisers would upload a data feed and rely…
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Migrating a site to a new host or server can be a huge lift most business owners would prefer to not deal with. You may be in the process of moving servers or hosts due to a business partnership gone awry, you may be moving due to server constraints with your current host or you…
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It’s no secret that mobile is a major area of growth for search marketing. According to a Googler at the Engage conference last week, mobile traffic is now ~65% of all searches on Google. This statistic, while not surprising, is up from previous estimates in 2015 where mobile was ~50% of all traffic. The device…
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