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Ideas & Advice
Get marketing news, tips and advice from the experts. Stay caught up on the latest in search, SEO, analytics, web development and more.
March Madness: Google Rolling Out Major Search Quality Update
Google has begun rolling out its latest algorithm update targeted toward websites with unhelpful content that is either autogenerated or generated from AI like OpenAI's ChatGPT. It's the first major update of 2024 and it's expected to reduce 40% of unhelpful content...
What is Google Site Kit?
Google Site Kit is an essential plugin for WordPress users, offering seamless integration of various Google services like Analytics, AdSense, PageSpeed Insights and Search Console into WordPress websites. This guide covers the installation process, the benefits and...
Are Microsoft Ads Worth It?
The significance of online advertising for businesses in today's ever-changing digital landscape cannot be overstated. Smart businesses are always looking for effective platforms to post their advertisements, aiming to reach a larger audience and drive increased...
Latest Ideas & Advice
How to Provide Google Analytics & Google Search Console Access
Google Analytics and Google Search Console are two of the most important tools for tracking website activity and optimizing website content. In order to gain access to these powerful tools, there...
Importance of Ad Variation Tests in Paid Search
Paid search campaigns have become an indispensable component of digital marketing strategies across various industries. In today's competitive landscape, it is vital for advertisers to recognize the...
How WordPress Adapts to Your Business Needs
Establishing a formidable online presence is imperative for businesses, regardless of their size. A captivating and seamless website holds incredible potential to entice and captivate customers,...
Importance of Removing Conflicting Negative Keywords
In the vast realm of online advertising, the art of finely tuning campaigns to reach the ideal audience holds paramount importance. While the significance of incorporating pertinent keywords is...
The SEO Benefits of Blogging
In today's competitive online world, businesses strive to be on the first page of search engine results and drive traffic to their websites. One primary method to achieve this is through search...
How to Provide Delegate Access in GoDaddy
As a business owner or website developer, you may find yourself in a situation where you need to grant someone else access to your GoDaddy account without revealing sensitive information, such as...
How to Perform Keyword Research for Paid Search
Keyword research is crucial for paid search campaigns, as it helps businesses identify relevant and effective keywords to reach their target audience. By understanding audience search intent and...
Understanding the Auction Insights Report in Google Ads
Google Ads is a powerful online advertising tool that helps businesses reach their target audience effectively. One of its standout features is the Auction Insights report. This report provides...
Top 10 Presentations from MozCon 2022
That’s a wrap! MozCon, the annual SEO and digital marketing conference held in Seattle by SEO software giant, Moz, just completed and now it’s time for us to outline our learnings. The conference...
9 Quick & Actionable Tips to Improve Your SEO
Establishing a solid online presence can make a difference in generating new leads for your business, particularly in this digital era. SEO has emerged as one of the best strategies for boosting...
How WordPress & WooCommerce Simplify Online Selling
Online selling has become an essential aspect of the commercial landscape. Entrepreneurs and businesses of all kinds are flocking to e-commerce platforms to reach a worldwide client base and...
How to Improve Quality Score and Its Impact on CPC
Quality Score is a term commonly used in digital advertising, particularly on platforms like Google Ads, Bing Ads, and Facebook. It is a crucial metric that assesses the quality and relevance of...
SEO Ideas & Advice
8 Tips for Salesforce Commerce Cloud SEO
Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace,...
LinkedIn Roundup Of Google’s Newest Layout
You have likely noticed by now that Google changed its SERP layout late last week. Following a design similar to its mobile layout and after months of testing, the desktop version of Google now...
Real Estate SEO Tips & Tricks
Like many small business owners, real estate agents also benefit from a local SEO campaign. Facebook Ads campaigns and pay-per-click on Google will drive traffic, but you can expect to make a...
Link Detox: How to Recover from a Manual Link Penalty
If you have been working in the field of SEO for a while, either on the client side or the provider side, chances are you are familiar with link penalties. Handed down from Google, a link penalty...
Quick Tips to Improve Online Reviews
Obtaining reviews from customers can be a process especially when you are trying to direct customers to a Facebook page, Google My Business page or a Yelp page. Most customers will not immediately...
10 SEO Tools to Start Using Today
Implementing a solid SEO plan requires the right toolset. A good array of tools will help you with keyword research, understanding how your competitors are ranking and where you may be able to...
How Online Branding Can Impact SEO
A brand name can be everything. It's your first impression to customers and can speak to the services your business offers. In some cases, a brand name is a family name that has been used over time...
Fave 5 WordPress SEO Plugins
What are the best Wordpress plugins for SEO available today? Most small-to-midsize business websites are built on the Wordpress framework and content management system. Wordpress is incredibly easy...
Google My Business Scam Call
There's an automated call going around that claims your Google My Business information is incomplete and your listing is in danger of being deleted. It's a very threatening call and will quickly get...
Opinion: H1 Tags Are Not Critical For Ranking
John Mueller, the man behind the answers of almost any SEO's questions to Google, recently commented (you'll want to fast forward to 23:48 of the YouTube video) that H1 tags are not critical for...
Updates to Link Relationships: What You Need to Know
Google made an announcement on September 10th regarding exactly how they treat outbound links from sites and updates to the link relationship attribute. Most SEOs are accustomed to rel="nofollow"...
Why You Should Avoid Overnight SEO Scams
SEO is a field of digital marketing that has long been on the receiving end of negative opinions. From Google algorithm changes to link penalties, sites crashing to companies failing to renew...
Paid Search Ideas & Advice
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