Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace, WooCommerce, BigCommerce, Open Cart and Shopify fill the need for small-to-midsize e-commerce businesses, SFCC is the go-to solution for larger organizations in the retail space. The platform’s client…
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You have likely noticed by now that Google changed its SERP layout late last week. Following a design similar to its mobile layout and after months of testing, the desktop version of Google now shows favicons in results as well as a breadcrumb path instead of a traditional URL. Google is working toward more continuity…
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Like many small business owners, real estate agents also benefit from a local SEO campaign. Facebook Ads campaigns and pay-per-click on Google will drive traffic, but you can expect to make a significant investment into these channels that might leave you with sticker shock. For a long-term strategy, consider optimizing your website as much as…
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If you have been working in the field of SEO for a while, either on the client side or the provider side, chances are you are familiar with link penalties. Handed down from Google, a link penalty occurs when Google finds suspicious or unnatural links pointing to your site. These links are often the result…
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Facebook is the social media network everyone and their dog use (in some cases, literally). Because of its wide reach and number of users across the globe, it’s also the perfect advertising platform for businesses who seek to attract customers outside of Google. The platform is also very popular due to its retargeting capabilities. What…
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With Black Friday and Cyber Monday already here, all of the hard marketing work is ready to pay off. Most marketers have been busy spending their time creating campaigns, aligning priorities, managing vendor relationships and establishing sales for the year’s two big shopping days. As one of the most important shopping days of the year…
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Obtaining reviews from customers can be a process especially when you are trying to direct customers to a Facebook page, Google My Business page or a Yelp page. Most customers will not immediately want to leave a review (at the time of purchase or services rendered) and then a lot of customers forget to leave…
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Implementing a solid SEO plan requires the right toolset. A good array of tools will help you with keyword research, understanding how your competitors are ranking and where you may be able to acquire new links for your site. Take a look at these 10 tools you can start using today to get your SEO…
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Tracking the way traffic enters your site is an important step to allocating marketing budget to the most effective channels for your business. For example, knowing that paid search drives the most clicks to your site will better inform budget and planning to acquire more paid search traffic in future campaigns. How Do Marketers Track…
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Google Shopping campaigns are one of the most effective forms of advertising for online retailers. Google invested a lot of time and energy in recent years to polish its product and enable advertisers to really grow their retail business. The Basics of PLAs Unlike standard search ads, shopping campaigns utilize product data for ad creative…
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