A brand name can be everything. It’s your first impression to customers and can speak to the services your business offers. In some cases, a brand name is a family name that has been used over time and in other instances it’s related to the geographic locations served. Brand names also become your digital persona…
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#YHCVISIONCONF We are beyond stoked to be helping out with the 2020 Vision Conference from YesHoney Collective. YesHoney Collective, a local Sacramento brand headed by Tirzah Johnson, helps small businesses and entrepreneurs with accountability – staying on top of goal setting, crossing tasks off lists and building brands into highly successful ventures. YesHoney Collective brings…
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Most small-to-midsize business websites are built on the WordPress framework and content management system. WordPress is incredibly easy to use, has a large user community, documentation for nearly everything and a wide variety of plugins that can be quickly implemented on websites. QUICK LINKS 1. Yoast 2. Autoptimize 3. Redirection 4. Contextual Related Posts 5.…
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There’s an automated call going around that claims your Google My Business information is incomplete and your listing is in danger of being deleted. It’s a very threatening call and will quickly get the attention of any business owner who relies on this free service from Google. What Is Google My Business? Google My Business…
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In light of recent regulations, web designers are now required to create websites that are in compliance with the Americans with Disabilities Act (ADA). If a designer / developer fails to craft a website with the ADA guidelines in mind for a business entity, there is potential to face legal consequences. What Is ADA Compliancy?…
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It’s October 3rd, but more importantly, we’re three days into Q4. For most performance marketers, Q4 is the most important time of the year. It’s inclusive of online shopping days like Black Friday, Cyber Monday and Green Monday (yes – this is a thing invented by eBay). Advertising budgets open up and marketers utilize every…
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John Mueller, the man behind the answers of almost any SEO’s questions to Google, recently commented (you’ll want to fast forward to 23:48 of the YouTube video) that H1 tags are not critical for ranking a page. A Quick Refresher On Heading Tags Header tags, including H1-H6, have long been used in SEO to structure…
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Using tools like Google Analytics, Adobe Analytics or a similar system, there are a number of ways to appropriately track performance for various online marketing efforts. To work correctly, these systems require placement of tracking code in your site’s files. Inserting tracking snippets can be complicated if you are not familiar with your site’s files…
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Google made an announcement on September 10th regarding exactly how they treat outbound links from sites and updates to the link relationship attribute. Most SEOs are accustomed to rel=”nofollow” for any outbound links where they did not want to lose any authority from the linking page. In addition to the familiar rel=”nofollow” link attribute, there…
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SEO is a field of digital marketing that has long been on the receiving end of negative opinions. From Google algorithm changes to link penalties, sites crashing to companies failing to renew domains, SEO can be a complicated form of marketing with multiple inherent risks. However, it’s a risk a lot of online businesses must…
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