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Ideas & Advice
Get marketing news, tips and advice from the experts. Stay caught up on the latest in search, SEO, analytics, web development and more.
The Essential KPIs for An SEO Campaign
What SEO KPIs Are Important? The effectiveness of SEO key performance indicators (KPIs) lies in their ability to provide tangible insights into a website's performance in search engine results. These insights enable marketers and businesses to make informed decisions...
Why Google Local Service Ads is a Good Strategy for Small Businesses
What Are Google Local Service Ads? Google Local Service Ads (LSAs) stand out as a revolutionary advertising platform specifically created for small businesses seeking to connect directly with local customers at the very moment they need the services offered. This...
7 Ways to Optimize Images for SEO
In the US, 20% of searches occur on Google Images, underscoring the importance of carefully selecting images for web content. Google advises optimizing images according to its guidelines to boost rankings in Google Images search results. Image SEO, often an overlooked...
Latest Ideas & Advice
Are Microsoft Ads Worth It?
The significance of online advertising for businesses in today's ever-changing digital landscape cannot be overstated. Smart businesses are always looking for effective platforms to post their...
5 Reasons to Keep WordPress Sites Updated
If you've dabbled in website maintenance or blogging with WordPress, you've no doubt heard the oft-repeated mantra: "keep your site updated." At first sight, this advice may appear to be a simple...
Key Highlights from BrightonSEO San Diego
The inaugural BrightonSEO conference in the United States has come to an end. Held in sunny San Diego, California, the conference featured a variety of speakers covering the latest and greatest...
How to Optimize Product Listing Ad Campaigns for ROAS
In the world of e-commerce advertising, product listing ads (PLAs, Google Shopping) have taken the forefront. Displayed prominently on search engine results pages, PLAs feature product images,...
How to Provide Google Business Profile Access
Having a strong online footprint is essential for businesses today, regardless of their size or industry or location. Google Business Profile, previously known as Google My Business, is leading this...
Web Security Best Practices: Protecting Sites from Vulnerabilities
Online security is no longer an area to take lightly. With cyberattacks and data breaches, companies must protect their websites from vulnerabilities. But how can we make sure our sites are...
Our SEO Process in 25 Songs
Who doesn't love jamming along to a playlist while they work? Since we're all busy working away creating great content and improving SEO, we thought we would share a playlist of some of our favorite...
How to Optimize Google Ads Campaign Structure
In the cutthroat realm of online advertising, where businesses fiercely compete for consumer attention, fine-tuning your Google Ads campaign structure becomes even more crucial for squeezing out...
6 Ways to Keep Your WordPress Website Fresh
In today's fast-paced digital realm, having a captivating website is an absolute must for any business or individual seeking to make their mark online. And when it comes to crafting a stunning...
How to Create an SEO Topic Cluster
If you're looking to step up your content creation game, you're likely already familiar with the concepts of search engine optimization (SEO) and topic clusters. But how do you actually go about...
How to Provide Collaborator Access in Siteground
SiteGround, a leading web hosting platform, provides a user-friendly interface and powerful features that enhance collaboration between clients and web developers. One of its key features is...
Why is Duplicate Content Bad for SEO?
As the world of digital marketing continues to evolve, businesses constantly strive to improve their online presence. One critical aspect of achieving online success is search engine optimization...
SEO Ideas & Advice
Why Link Development Is A Must For SEO
Search engine optimization is an essential component of any effective online marketing plan. It entails optimizing your website in order for it to appear higher in search engine results and generate...
How Important is Pagespeed for SEO?
In the fast-paced digital landscape, where instant gratification is the norm, page speed has emerged as a critical factor in determining the success of a website. As search engines strive to provide...
Why Reviews Are Important to Local SEO
The significance of online reviews in the realm of local SEO cannot be overstated. In an increasingly digital world, where consumers heavily rely on the internet to make informed decisions, reviews...
The Importance of Hosting to Google Rankings
A company's success or failure in today's digital economy may hinge on its online presence and search engine rankings, making it crucial to comprehend the factors that influence these metrics....
How Proper Headings Can Improve Your Website’s Ranking
The proper use of headings is an essential aspect of search engine optimization (SEO) that website owners and content creators cannot overlook. Headings function as signposts that guide both human...
What Are Citations for Local SEO?
Local search engine optimization is becoming increasingly common in today's online world as a means to draw in local customers to businesses. Local search engine optimization (SEO) now heavily...
How to Provide Google Analytics & Google Search Console Access
Google Analytics and Google Search Console are two of the most important tools for tracking website activity and optimizing website content. In order to gain access to these powerful tools, there...
The SEO Benefits of Blogging
In today's competitive online world, businesses strive to be on the first page of search engine results and drive traffic to their websites. One primary method to achieve this is through search...
Top 10 Presentations from MozCon 2022
That’s a wrap! MozCon, the annual SEO and digital marketing conference held in Seattle by SEO software giant, Moz, just completed and now it’s time for us to outline our learnings. The conference...
9 Quick & Actionable Tips to Improve Your SEO
Establishing a solid online presence can make a difference in generating new leads for your business, particularly in this digital era. SEO has emerged as one of the best strategies for boosting...
5 Plugins to Use for WordPress SEO
WordPress, the most popular content management system in the world, is known for its user-friendly interface and flexibility. However, having great content is meaningless if it fails to reach the...
How to Start an E-Commerce Store in 2022
With the rise of social shopping apps like Instagram and Shopify, it has never been easier to start a business. If you’ve got a passion for something, all you need is an idea and some creativity to...
Paid Search Ideas & Advice
SEO vs. PPC: What’s Best for Business?
Much like everything else these days, your business doesn't really exist if it doesn't exist online. So having a website is an absolute must. But a website is not worth much without any visitors....
7 Tips to Optimize Google Display Campaigns
When it comes to paid advertising campaigns, there are a few different types of campaigns available to advertisers in Google Ads. Google Shopping campaigns are a must-have for e-commerce brands, any business can use text ads and advertisers…
Google Ads Rep Alludes to Relationship Between Ad Spend & SEO
A salesperson for Google Ads was recently caught claiming that investing in Google Ads will result in improved rankings. This has long been discussed by marketers over the years and Google has (for the most part) denounced this theory…
Stepping Back Into Pay Per Click Advertising
As the country begins opening up again and businesses get back to work, a lot of business owners ask "how can we get back in to pay per click ads?" The answer is there are a few different approaches...
Google to Offer Free Product Listings Again
Free Product Listings As a Response to Covid-19 As a response to the pandemic and the toll it's taking on many retailers (big businesses and smaller shops included), Google is re-introducing its...
Getting Started with the Facebook Ads Pixel
Facebook is the social media network everyone and their dog use (in some cases, literally). Because of its wide reach and number of users across the globe, it's also the perfect advertising platform...
Low Hanging Fruit for Product Listing Ads
With Black Friday and Cyber Monday already here, all of the hard marketing work is ready to pay off. Most marketers have been busy spending their time creating campaigns, aligning priorities,...
3 Essential Tools to Succeed With Google Shopping Campaigns
Google Shopping campaigns are one of the most effective forms of advertising for online retailers. Google invested a lot of time and energy in recent years to polish its product and enable...
How to Prioritize Performance Marketing In Q4
It's October 3rd, We're 3 Days Into Q4 For most performance marketers, Q4 is the most important time of the year. It's inclusive of online shopping days like Black Friday, Cyber Monday and Green...
How to Use Automation for Google Shopping Campaigns
The Beginning of Google Shopping Ads When it comes to e-commerce marketing, product listing ads (also referred to as Google Shopping) are paramount to successful online sales. Product ads have been...
Web Design Ideas & Advice
Exploring the Advantages of WordPress
WordPress, which launched in the tech arena in 2003, quickly became a dominant tool for building websites, driven by the force of open-source innovation. This virtual toolbox, expertly constructed...
How to Start an E-Commerce Store in 2022
With the rise of social shopping apps like Instagram and Shopify, it has never been easier to start a business. If you’ve got a passion for something, all you need is an idea and some creativity to...
5 Ways to Improve Your Website’s User Retention Rate
The math of running a website seems pretty simple at first glance: the more visitors you have, the better. But that's not exactly how it works. While quantity certainly matters, the quality of the...
How To Choose The Right Small Business Website Builder in 2021
In the modern digital age it is vital for businesses to have an online presence, and that starts by having a functioning website. If you, like many others, have no previous experience in this area...
Performance Optimizations: Why Are They Important?
Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups…
8 Tips for Salesforce Commerce Cloud SEO
Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace,...
How to Use a Multi-Site Setup for WordPress
We recently caught the Sacramento Wordpress Meetup from 11/5, which featured a review of creating multi-sites through Wordpress and how it happens on the client and server side of things. It's...
Fave 5 WordPress SEO Plugins
What are the best Wordpress plugins for SEO available today? Most small-to-midsize business websites are built on the Wordpress framework and content management system. Wordpress is incredibly easy...
Why A Website Must Be ADA Compliant
In light of recent regulations, web designers are now required to create websites that are in compliance with the Americans with Disabilities Act (ADA). If a designer / developer fails to craft a...
5 Questions to Consider For a Website Migration
Migrating a site to a new host or server can be a huge lift most business owners would prefer to not deal with. You may be in the process of moving servers or hosts due to a business partnership...
Analytics Ideas & Advice
How to Use UTM Parameters for Tracking
Tracking the way traffic enters your site is an important step to allocating marketing budget to the most effective channels for your business. For example, knowing that paid search drives the most...
Getting Started With Google Tag Manager
Using tools like Google Analytics, Adobe Analytics or a similar system, there are a number of ways to appropriately track performance for various online marketing efforts. To work correctly, these...
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