Ideas + Advice

Google My Business Listing Scam

Google My Business Scam Call

There’s an automated call going around that claims your Google My Business information is incomplete and your listing is in danger of being deleted. It’s a very threatening call and will quickly get the attention of any business owner who relies on this free service from Google. What Is Google My Business? Google My Business…
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ADA Compliance for Websites

Why A Website Must Be ADA Compliant

In light of recent regulations, web designers are now required to create websites that are in compliance with the Americans with Disabilities Act (ADA). If a designer / developer fails to craft a website with the ADA guidelines in mind for a business entity, there is potential to face legal consequences. What Is ADA Compliancy?…
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How to Prioritize Performance Marketing In Q4

It’s October 3rd, but more importantly, we’re three days into Q4. For most performance marketers, Q4 is the most important time of the year. It’s inclusive of online shopping days like Black Friday, Cyber Monday and Green Monday (yes – this is a thing invented by eBay). Advertising budgets open up and marketers utilize every…
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Opinion: H1 Tags Are Not Critical For Ranking

John Mueller, the man behind the answers of almost any SEO’s questions to Google, recently commented (you’ll want to fast forward to 23:48 of the YouTube video) that H1 tags are not critical for ranking a page. A Quick Refresher On Heading Tags Header tags, including H1-H6, have long been used in SEO to structure…
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Google Analytics Consulting

Getting Started With Google Tag Manager

Using tools like Google Analytics, Adobe Analytics or a similar system, there are a number of ways to appropriately track performance for various online marketing efforts. To work correctly, these systems require placement of tracking code in your site’s files. Inserting tracking snippets can be complicated if you are not familiar with your site’s files…
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New Link Attributes from Google

Updates to Link Relationships: What You Need to Know

Google made an announcement on September 10th regarding exactly how they treat outbound links from sites and updates to the link relationship attribute. Most SEOs are accustomed to rel=”nofollow” for any outbound links where they did not want to lose any authority from the linking page. In addition to the familiar rel=”nofollow” link attribute, there…
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Declining SEO Traffic

Why You Should Avoid Overnight SEO Scams

SEO is a field of digital marketing that has long been on the receiving end of negative opinions. From Google algorithm changes to link penalties, sites crashing to companies failing to renew domains, SEO can be a complicated form of marketing with multiple inherent risks. However, it’s a risk a lot of online businesses must…
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New Google Search Console UI

Google Has Sunsetted the Old Search Console

As reported by Barry Schwartz on Search Engine Land, Google has officially said goodbye to the long-running UI of its SEO tool, the Google Search Console. Formerly known as Google Webmaster Tools, the newest version of Search Console now offers its users a much cleaner experience with all most of the same features and reporting…
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How to Use Automated Bidding

How to Use Automation for Google Shopping Campaigns

The Beginning of Google Shopping Ads When it comes to e-commerce marketing, product listing ads (also referred to as Google Shopping) are paramount to successful online sales. Product ads have been part of Google Ads for over 5 years now, first introduced as a free service where advertisers would upload a data feed and rely…
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Site Migration Advice

5 Questions to Consider For a Website Migration

Migrating a site to a new host or server can be a huge lift most business owners would prefer to not deal with. You may be in the process of moving servers or hosts due to a business partnership gone awry, you may be moving due to server constraints with your current host or you…
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