As reported by Barry Schwartz on Search Engine Land, Google has officially said goodbye to the long-running UI of its SEO tool, the Google Search Console. Formerly known as Google Webmaster Tools, the newest version of Search Console now offers its users a much cleaner experience with
all most of the same features and reporting from the old UI.
Google first introduced the new-look search console almost 2 years ago and has been politely warning its users that the old version would one day be gone. Well marketing friends, that day has come. Similar to how the company changed its Ads platform to a completely new UI back in 2018, this is also a necessary refresh to one of the core tools most SEOs rely on to really understand and interpret how Google reads a site.
So, what does this mean for webmasters and SEOs?
For the most part, you will have access to the same data and features, found within different areas of the new UI. This is a big change for most SEOs who have been accustomed to the original UI, but like SEO itself, things change. If you are one of the webmasters who was comfortable with the old version of the tool, be sure to take some time to poke around the new UI and get acquainted with its new capabilities.
What have you noticed that is completely different?