Establishing a solid online presence can make a difference in generating new leads for your business, particularly in this digital era. SEO has emerged as one of the best strategies for boosting...
5 Plugins to Use for WordPress SEO
WordPress, the most popular content management system in the world, is known for its user-friendly interface and flexibility. However, having great content is meaningless if it fails to reach the...
How to Start an E-Commerce Store in 2022
With the rise of social shopping apps like Instagram and Shopify, it has never been easier to start a business. If you’ve got a passion for something, all you need is an idea and some creativity to...
SEO vs. PPC: What’s Best for Business?
Much like everything else these days, your business doesn't really exist if it doesn't exist online. So having a website is an absolute must. But a website is not worth much without any visitors....
8 Spooky SEO Mishaps to Avoid
It's that time of year again! Temperatures are colder, leaves have fallen and pumpkins are carved. Things are a bit spookier, but it's a good time to remind ourselves that SEO isn't all that scary....
5 Ways to Improve Your Website’s User Retention Rate
The math of running a website seems pretty simple at first glance: the more visitors you have, the better. But that's not exactly how it works. While quantity certainly matters, the quality of the...
Google June Core Algorithm Update Rolling Out
As most SEOs are aware, Google began rolling out its core algorithm update this month. The update, appropriately dubbed the June Core Algorithm update, is slated to be one of the major updates of...
Google Ads Rep Alludes to Relationship Between Ad Spend & SEO
A salesperson for Google Ads was recently caught claiming that investing in Google Ads will result in improved rankings. This has long been discussed by marketers over the years and Google has (for the most part) denounced this theory…
Performance Optimizations: Why Are They Important?
Modern web design requires leveraging tools to improve the speed and performance aspects of a site. Today’s users expect a fast site that will load over a broadband connection or through a cellular service with no hiccups…
May Core Algorithm Update
Danny Sullivan of Google has officially confirmed via Twitter a core algorithm update began rolling out on 5/4. The update is dubbed the "May Core Algorithm Update", similar to the update SEOs...
5 Understated Ways to Promote CBD Brands
In the world of CBD, businesses are somewhat limited in how they can advertise products online. Restrictions from advertising giants like Google and Facebook make it difficult grow a CBD business...
Nofollow Links Explained
What is a Nofollow Link? A nofollow link is an attribute added to a standard link that instructs Google (and other search engines) to not follow it. This helps Google focus its crawling on other...
8 Tips for Salesforce Commerce Cloud SEO
Salesforce Commerce Cloud, otherwise known as SFCC or Demandware to long-term e-commerce professionals, is one of the most robust e-commerce platforms on the market today. While Squarespace,...
LinkedIn Roundup Of Google’s Newest Layout
You have likely noticed by now that Google changed its SERP layout late last week. Following a design similar to its mobile layout and after months of testing, the desktop version of Google now...
Real Estate SEO Tips & Tricks
Like many small business owners, real estate agents also benefit from a local SEO campaign. Facebook Ads campaigns and pay-per-click on Google will drive traffic, but you can expect to make a...
Link Detox: How to Recover from a Manual Link Penalty
If you have been working in the field of SEO for a while, either on the client side or the provider side, chances are you are familiar with link penalties. Handed down from Google, a link penalty...
Quick Tips to Improve Online Reviews
Obtaining reviews from customers can be a process especially when you are trying to direct customers to a Facebook page, Google My Business page or a Yelp page. Most customers will not immediately...
10 SEO Tools to Start Using Today
Implementing a solid SEO plan requires the right toolset. A good array of tools will help you with keyword research, understanding how your competitors are ranking and where you may be able to...
How Online Branding Can Impact SEO
A brand name can be everything. It's your first impression to customers and can speak to the services your business offers. In some cases, a brand name is a family name that has been used over time...
Fave 5 WordPress SEO Plugins
What are the best Wordpress plugins for SEO available today? Most small-to-midsize business websites are built on the Wordpress framework and content management system. Wordpress is incredibly easy...
Google My Business Scam Call
There's an automated call going around that claims your Google My Business information is incomplete and your listing is in danger of being deleted. It's a very threatening call and will quickly get...
Opinion: H1 Tags Are Not Critical For Ranking
John Mueller, the man behind the answers of almost any SEO's questions to Google, recently commented (you'll want to fast forward to 23:48 of the YouTube video) that H1 tags are not critical for...
Updates to Link Relationships: What You Need to Know
Google made an announcement on September 10th regarding exactly how they treat outbound links from sites and updates to the link relationship attribute. Most SEOs are accustomed to rel="nofollow"...
Why You Should Avoid Overnight SEO Scams
SEO is a field of digital marketing that has long been on the receiving end of negative opinions. From Google algorithm changes to link penalties, sites crashing to companies failing to renew...
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