Octiv Digital
Display & Remarketing Ads Management

Sacramento SEO

Have you searched for your Sacramento business lately in Google to see where it ranks? Are you missing out on organic traffic that could be turning into new customers? A Sacramento SEO strategy might be just what your website needs.

Get Found by Local Customers in Sacramento, CA

Google
Bing
Yelp
Apple Maps

Why Do Sacramento Businesses Need SEO?

Among other digital marketing strategies, SEO is a key opportunity to acquire new customers for small-to-medium sized businesses in the Sacramento, California area. Any type of business, including the neighborhood plumbing shop to doctor’s offices and professional services offices, benefit from a well-made website and sound SEO strategy.

Growing organic traffic means new clicks to your site, more leads, new customers and new sales. 

By creating and regularly updating content, such as blog posts and videos, small businesses can increase their presence online. Similarly, regular optimization of existing content is also important for better performance in search engine rankings. Moreover, local SEO strategies should be used to target customers within the Sacramento area. This may include creating geo-targeted webpages with local keywords, as well as claiming and optimizing local listings on platforms like Yelp, Google My Business, and Yellow Pages. As a small business owner, it’s important to keep in mind that SEO is not an overnight solution; rather, organic traffic growth requires consistent work over time to build authority and trust with search engines. 

  • NHVAC & Plumbing Companies
  • NElectricians
  • NPainters
  • NRoofing Experts
  • NLandscapers
  • NRestaurants, Bars & Coffee Shops
  • NLaw Offices
  • NFinancial Planners
  • NMedical Offices and Family Clinics
  • NReal Estate Agents & Mortgage Brokers
  • NHVAC & Plumbing Companies
  • NElectricians
  • NPainters
  • NRoofing Experts
  • NLandscapers
  • NRestaurants, Bars & Coffee Shops
  • NLaw Offices
  • NFinancial Planners
  • NMedical Offices and Family Clinics
  • NReal Estate Agents & Mortgage Brokers

Why Do Sacramento Businesses Need SEO?

Among other digital marketing strategies, SEO is a key opportunity to acquire new customers for small-to-medium sized businesses in the Sacramento, California area. Any type of business, including the neighborhood plumbing shop to doctor’s offices and professional services offices, benefit from a well-made website and sound SEO strategy.

Growing organic traffic means new clicks to your site, more leads, new customers and new sales. 

By creating and regularly updating content, such as blog posts and videos, small businesses can increase their presence online. Similarly, regular optimization of existing content is also important for better performance in search engine rankings. Moreover, local SEO strategies should be used to target customers within the Sacramento area. This may include creating geo-targeted webpages with local keywords, as well as claiming and optimizing local listings on platforms like Yelp, Google My Business, and Yellow Pages. As a small business owner, it’s important to keep in mind that SEO is not an overnight solution; rather, organic traffic growth requires consistent work over time to build authority and trust with search engines. 

The Pillars of Sacramento SEO

Technical SEO

Technical SEO is important for search engines to understand your website. It ensures that your content is properly indexed and helps you rank higher in search engine results pages. By optimizing the technical aspects of your website, such as improving page load speed, creating a good internal linking structure, and using structured data markup, we can improve your rankings and make sure that your users have the best experience possible when visiting your site. Additionally, technical SEO can help you identify and fix technical issues that might be holding back your website’s visibility. This includes broken links, crawl errors, duplicate content, and any other potential roadblocks that could prevent search engine bots from properly crawling or indexing your content.

Technical SEO is a vital aspect of any successful Sacramento SEO strategy and should not be overlooked.

Sacramento SEO Company
Sacramento SEO Company

Technical SEO

Technical SEO is important for search engines to understand your website. It ensures that your content is properly indexed and helps you rank higher in search engine results pages. By optimizing the technical aspects of your website, such as improving page load speed, creating a good internal linking structure, and using structured data markup, we can improve your rankings and make sure that your users have the best experience possible when visiting your site. Additionally, technical SEO can help you identify and fix technical issues that might be holding back your website’s visibility. This includes broken links, crawl errors, duplicate content, and any other potential roadblocks that could prevent search engine bots from properly crawling or indexing your content.

Technical SEO is a vital aspect of any successful Sacramento SEO strategy and should not be overlooked.

Content Strategy for Sacramento SEO

Content Strategy

Most small business sites have thin content and lack the presence of a blog, both of which are important to search engine optimization. To thoroughly understand and rank your website, search engines want to see ample content. We take a holistic view of your site’s content, identify the current opportunities and implement content solutions to capitalize on the opportunities. This could be creating new landing pages, writing monthly blog posts, and / or developing additional pieces of content that are specific to your services.

Content truly is king for SEO, but it also needs the right plan and execution strategy to work well. In most cases, for a local Sacramento SEO campaign, we’ll create new landing pages to support all of the services you offer, as well as location specific pages where you operate. Not only does this expand the amount of content indexed in Google, these pages can also be very helpful to visitors of the site.

Off-Site Link Development

Every website, including small business websites in Sacramento, benefit from earning links on related websites.  It’s not only a great way to get more visitors, but it also helps improve search engine rankings. Link building campaigns should be targeted and focused on relevant websites in order to create the best possible outcomes for your business.

Our local business link building campaigns are comprised of sourcing links from related websites, creating profiles on popular business directories (also known as citations) like Apple Maps, the Chamber of Commerce and Yelp, submitting information to journalists and more. Link development is unique to every business; we take a look at your existing link profile and that of your competitors, then come up with a plan we can execute on.

Link Building for Sacramento SEO
Link Building for Sacramento SEO

Off-Site Link Development

Every website, including small business websites in Sacramento, benefit from earning links on related websites.  It’s not only a great way to get more visitors, but it also helps improve search engine rankings. Link building campaigns should be targeted and focused on relevant websites in order to create the best possible outcomes for your business.

Our local business link building campaigns are comprised of sourcing links from related websites, creating profiles on popular business directories (also known as citations) like Apple Maps, the Chamber of Commerce and Yelp, submitting information to journalists and more. Link development is unique to every business; we take a look at your existing link profile and that of your competitors, then come up with a plan we can execute on.

Tracking & Analytics

Analyze, Measure & Revise

Proper tracking is a must for any Sacramento SEO campaign. We begin by identifying your key performance indicators (KPIs) and ensure the website is built properly to measure them. This includes measurement in tools like Google Analytics and Google Search Console.

We also track individual keywords in other 3rd party tools, which allow us to quickly identify trends with your topics. Lastly, we’re constantly checking out your direct competitors in Sacramento.

SEO is a moving target and must be constantly improved upon. This is where we step in to make sure the results make sense and you’re seeing progress for your business.

Achieving Results

The right SEO program means long-term results and organic traffic growth. SEO is a significant investment, but it’s important to understand it provides results that deliver a positive ROI and make you successful online over a longer time frame. Unfortunately, there are no “quick wins” with SEO, but you will find lasting results you need.

We try to put ourselves in your position, the business owner. Whether your business is a start-up or a family-run organization that has been in business for 20+ years, we are here to help. We’ll explain how SEO works, how it has a tremendous impact on your business and why it is necessary to be competitive in today’s digital world. We do our best to learn as much about your business as possible before kicking off any new campaign so that we can be truly aligned with your goals.

Think of us as your marketing advisor rather than just another Sacramento SEO company. By assuming this role, we are better able to advise on the budget required to compete with other sites, quickly identify any potential blockers to your campaign and recommend other digital marketing strategies you can use to be successful.

Achieving Results

The right SEO program means long-term results and organic traffic growth. SEO is a significant investment, but it’s important to understand it provides results that deliver a positive ROI and make you successful online over a longer time frame. Unfortunately, there are no “quick wins” with SEO, but you will find lasting results you need.

We try to put ourselves in your position, the business owner. Whether your business is a start-up or a family-run organization that has been in business for 20+ years, we are here to help. We’ll explain how SEO works, how it has a tremendous impact on your business and why it is necessary to be competitive in today’s digital world. We do our best to learn as much about your business as possible before kicking off any new campaign so that we can be truly aligned with your goals.

Think of us as your marketing advisor rather than just another Sacramento SEO company. By assuming this role, we are better able to advise on the budget required to compete with other sites, quickly identify any potential blockers to your campaign and recommend other digital marketing strategies you can use to be successful.

Sacramento Web Design

Does Your Website Meet Google’s Standards?

Google is the leading search engine and is where the most organic traffic can be sourced. And Google is surprisingly transparent about the types of websites it ranks, including the depth of content found on a site and how the website is coded. We also know that Google prefers to promote websites that deliver a fast, easy-to-navigate user experience.

With all of these areas considered, it’s important for your website to be built on a platform that is geared toward SEO success. Find out if your website is ready for SEO.

Frequently Asked Questions About Sacramento SEO

Why is SEO important?

Google receives millions of search queries every day and many of these mention local Sacramento businesses. If your website isn’t shown in results, you could be missing out on new customers. And while several tools exist to help small business owners get started with digital marketing, it requires a certain level of expertise to really deliver impactful results.

What is the difference between SEO and pay per click?

Pay-per-click advertising (PPC) requires advertisers to pay for each click they receive on a text ad in Google. Conversely, SEO places sites in organic listings where the clicks are essentially free. By driving up your organic traffic, you save money on paid ads and ultimately have a better ROI for your digital marketing efforts.

How expensive is SEO in Sacramento?

Every website / business situation is unique. Once we analyze the opportunities for your business, we provide a quote with a monthly fee that we feel makes the most sense given factors like website age, competition, keywords, etc.

Why is SEO expensive?

Optimization techniques take time, expertise and precision. We have to dig into your existing website, identify any technical issues it may face, clean up the current content you have and develop an ongoing content plan to position you as a viable competitor in local Sacramento search results. Most of the upfront on-page work is done in the first 30 days of an SEO contract, followed by ongoing optimizations and developing a long-term off-page campaign to help promote the site.

How long does SEO take?

We inform all of our clients of a realistic time frame for their campaigns. In most cases, changes we make to your site today do not show results in Google for 60-90 days. This timeframe may be longer or shorter depending on the sites you compete with, the keywords you wish to rank for and the difficulty of the changes made to your site.

What kind of work goes into my site?

On-page SEO involves two key factors – technical updates and content enhancements. Technical upgrades include understanding how your site is crawled by Google today and capitalizing on any opportunities to preserve crawl budget, improve page speed, resolve broken code on the site, etc. Next, we improve your content through keyword research, competitor research and building out new pages to help you rank.

Is a Google Business Profile good for SEO?

Absolutely! A Google Business Profile allows you to compete in the maps section of Google. It’s an incredible way to get your business noticed and gain more visibility in the search results. Plus, you can add information about your business, such as hours of operation, contact info, or even photos, so that customers can find exactly what they need when searching for businesses related to yours.

Are links important for SEO?

Links are the way search engines understand the credibility of your website. They act like a vote of confidence for your service or product, and when search engines discover links, they see that your business is a good choice for a particular service.

Why do I need SEO if I have Yelp, Facebook, Thumbtack, etc.?

This is a common question with an easy answer – what would happen if any of these pages closed down tomorrow? You need to manage your own branding and communication with customers through your own website. SEO is aimed for long-term planning whereas we can’t determine the future of Facebook, Yelp, Thumbtack, Angie’s List, etc.

Additionally, you cannot control which key phrases you show for in Google on a Yelp page or Facebook page. There are people searching for businesses like yours in Google right now, but you need a website and SEO strategy to make sure you have a presence.

Are SEO results guaranteed?

Because we do not own Google or its proprietary algorithms, we do not guarantee your rankings. In fact, no SEO expert can or should offer a guarantee. We’ll deliver a plan that sets you up for long-term success, keep your site on track with any algorithm updates from Google and be as transparent as possible about the results.

Sacramento SEO Tips and Advice

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Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!

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Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!
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