The backlinks that will benefit your site the most depend on your industry, audience, and business goals. While every business can gain something from strong, high-quality links, not all links carry...
Thomas Hillary
Thomas Hillary is a professional content strategist. With years of industry experience and an extensive writing backing, stemming from dual bachelor's degrees in English and Communications, Thomas has the skills needed to provide clients with quality and insightful work.
Articles by Thomas Hillary
10 Tips to Improve Your Website Content for AI & LLM Inclusion
Large language models, such as ChatGPT, Perplexity, and Google’s AI Overviews, are changing how people find information online. Instead of relying on search results and clicking through to various...
How to Update Billing Methods in Google Ads
Updating Billing in Google Ads Keeping your Google Ads billing information up-to-date ensures your ad campaigns run smoothly. If you're looking to update your payment details but aren't sure where...
Why Search Marketing is Ideal for Mental Health Practices
Finding new clients as a therapist isn’t just about getting your name out there—it’s about connecting with the right people when they need help the most. Many mental health professionals invest time...
Why Editorial Links Are Essential for SEO
Building an online presence that stands out takes more than simply creating great content. You need other trusted sites to vouch for you to establish your website as an authority. This is where...
Google Ads Smart Bidding Explained
Setting up Google Ads can feel overwhelming if you’re only focusing on keywords and ad groups. To truly boost your campaign’s performance, it’s important to dive deeper into Google’s bidding...
Can You Use Competitor Names in Google Ads?
Can I Use Competitor Brand Names in Google Ads? Digital marketing can be tricky and requires creativity to be competitive. One way to be competitive is to bid on competitor names in Google Ads....
Is Squarespace Good for SEO?
Considering Squarespace As Your Website Builder? One of the primary considerations when building a website is its ability to perform well in organic search. Squarespace, a popular website builder...
What is the Difference Between Retargeting and Remarketing?
What is Remarketing? What is Retargeting? Remarketing and retargeting are common marketing techniques that advertisers often use interchangeably. Finding the proper phrase doesn't distinguish...