Online retail continues to change at an unmatched pace because of new technologies, shifting consumer behavior, and the growing importance of data. Data-driven retailers understand that to generate...
Sarah Mitchell
Sarah Mitchell is a tenured writer dedicated to producing premium blog content for entrepreneurs and SMBs. Her work helps clients streamline their content marketing efforts and support SEO. Look for Sarah's content on the Octiv Digital blog, Hubspot, Flippa and more.
Articles by Sarah Mitchell
How To Check If Your Brand Is Picked Up by AI
AI chat platforms are becoming a new way for people to discover local products and services. Instead of relying only on search engines, customers now ask tools like ChatGPT, Perplexity, Gemini, and...
Is Technical SEO Still a Must in the AI Era?
As artificial intelligence changes the way users search for information, some marketers and business owners are wondering if traditional SEO tactics still carry the same weight. With tools like...
DNS Records Explained: What They Are & Why They’re Important
If you've ever launched a website, changed your email provider, or added a new web service, you've likely been asked to update your DNS records. For many business owners, the term alone feels...
Transactional Website Emails Explained
Most website owners don’t think much about email functionality until something goes wrong. Maybe a customer doesn’t receive their order confirmation, a password reset email never arrives, or an...
What is AI SEO & Why It Matters to Business Owners
The search landscape has changed, and so has the way businesses approach SEO with artificial intelligence. With AI SEO (also being referred to as GEO for generative engine optimization), AI and SEO...
How Private Browsing & Privacy Tools Are Changing What We See in Google Analytics
When you look at GA4 reports today, you might feel like you are missing pieces of the story. More visits are labeled as direct or show up with the (not set) tag. These gaps are not simply tracking...
How To Conduct An SEO Audit For Large E-Commerce Sites
Conducting an e-commerce SEO audit improves your site's performance and profitability. Identifying and resolving technical issues enhances the user experience for increased organic traffic and...
What is ROAS?
Return on Ad Spend (ROAS) is a key metric in digital marketing that helps businesses measure the effectiveness of their ad campaigns. It shows how much revenue is made for every dollar spent on ads....