Here's something that surprised us: 2025 was the calmest algorithm year Google has ever run. Only three core updates and one spam update, the fewest on record. And yet? Rankings stayed jumpy all...
Sarah Mitchell
Sarah Mitchell is a tenured writer dedicated to producing premium blog content for entrepreneurs and SMBs. Her work helps clients streamline their content marketing efforts and support SEO. Look for Sarah's content on the Octiv Digital blog, Hubspot, Flippa and more.
Articles by Sarah Mitchell
LLM Optimization vs SEO: What Has Changed in Search Discovery
Large Language Models (LLMs) have jumped into our lives with a huge splash, comparable to the one produced by social networks a decade ago. Everyone and everything is affected, and SEO is no...
Best AI Tools for SEO: 12 Next-Gen AI SEO Tools Redefining Optimization in 2026
SEO today moves faster than most teams can keep up with. Algorithms shift weekly, AI-generated results rewrite how people discover content, and manual reporting can't explain why rankings rise or...
From Analytics to Revenue: How Modern Marketing Is Changing Online Retail
Online retail continues to change at an unmatched pace because of new technologies, shifting consumer behavior, and the growing importance of data. Data-driven retailers understand that to generate...
How To Check If Your Brand Is Picked Up by AI
AI chat platforms are becoming a new way for people to discover local products and services. Instead of relying only on search engines, customers now ask tools like ChatGPT, Perplexity, Gemini, and...
Is Technical SEO Still a Must in the AI Era?
As artificial intelligence changes the way users search for information, some marketers and business owners are wondering if traditional SEO tactics still carry the same weight. With tools like...
DNS Records Explained: What They Are & Why They’re Important
If you've ever launched a website, changed your email provider, or added a new web service, you've likely been asked to update your DNS records. For many business owners, the term alone feels...
Transactional Website Emails Explained
Most website owners don’t think much about email functionality until something goes wrong. Maybe a customer doesn’t receive their order confirmation, a password reset email never arrives, or an...
What is AI SEO & Why It Matters to Business Owners
The search landscape has changed, and so has the way businesses approach SEO with artificial intelligence. With AI SEO (also being referred to as GEO for generative engine optimization), AI and SEO...