When was the last time you bought something online without really looking at the product images? Exactly. It’s no secret that product imagery plays a huge role in selling online. But most brands...
Natasha Lane
Natasha Lane is a content marketer and one hell of a geek. She's been working with individual clients and companies of all sizes for more than a decade. Natasha specializes in crafting compelling content about design, branding, digital marketing, and business growth. She's happily addicted to art in all its forms and grilled tofu.
Articles by Natasha Lane
5 Effective Ways to Use Website Content to Earn Trust & Highlight Your Expertise
Converting new customers and retaining existing ones requires a quality-oriented approach. After all, consumers want the best of the best — in terms of solution effectiveness, convenience, and...
Website Header Design That Maximizes Conversions: 5 Best Practices + 5 Great Examples
Your website’s header isn’t just the first thing people see. It’s the very moment they decide whether to stick around or leave. With 64% of visitors making up their minds about your site in seconds,...
6 Effective Landing Page Practices to Maximize Conversion Rates
A beautifully designed website is one of the bases for establishing a positive (and conversion-inspiring) online presence. But even though aesthetic appeal makes a huge difference to your ability to...
7 Ways to Optimize Images for SEO
In the US, 20% of searches occur on Google Images, underscoring the importance of carefully selecting images for web content. Google advises optimizing images according to its guidelines to boost...
How to Perform Keyword Research for Paid Search
Keyword research is crucial for paid search campaigns, as it helps businesses identify relevant and effective keywords to reach their target audience. By understanding audience search intent and...