OCTIV DIGITAL
Strategic Digital Marketing That Works
We specialize in search marketing through local and enterprise SEO strategy, paid advertising management (PPC), web design and development, and implementing digital analytics. These strategies are tailored to fit what your brand needs to grow.
Through careful planning and execution, we deliver impactful, ROI-positive results for clients representing a wide variety of industries including law, health, e-commerce, SaaS and more. We rely on data-driven decisions to ensure we’re making the best possible moves to help you grow your business.
OCTIV DIGITAL
Strategic Digital Marketing That Works
We specialize in search marketing through local and enterprise SEO strategy, paid advertising management (PPC), web design and development, and implementing digital analytics. These strategies are tailored to fit what your brand needs to grow.
Through careful planning and execution, we deliver impactful, ROI-positive results for clients representing a wide variety of industries including law, health, e-commerce, SaaS and more. We rely on data-driven decisions to ensure we’re making the best possible moves to help you grow your business.
What is SEO?
Technical SEO
Content Strategy
Link Development
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What is SEO?
Search engine optimization (SEO) is the process of improving organic search results by enhancing pages through technical improvements, content strategy, link acquisition strategies and more. Every site is unique and every SEO strategy is unique. For instance, SEO for an e-commerce brand carries different goals and techniques compared to a local SEO strategy.
A well-defined and executed SEO plan pushes your business to the top of search results so that you are present when customers search for your products and services. It’s a long-term digital marketing strategy, but it produces a strong ROI for your business.
What is SEO?
Search engine optimization (SEO) is the process of improving organic search results by enhancing pages through technical improvements, content strategy, link acquisition strategies and more. Every site is unique and every SEO strategy is unique. For instance, SEO for an e-commerce brand carries different goals and techniques compared to a local SEO strategy.
A well-defined and executed SEO plan pushes your business to the top of search results so that you are present when customers search for your products and services. It’s a long-term digital marketing strategy, but it produces a strong ROI for your business.
Technical SEO
Technical SEO is the foundation of a strong SEO plan. It is the process of optimizing the code of a website, as well as its architecture and infrastructure, to make it more accessible and easy for search engine crawlers to understand. It encompasses a range of areas like page speed, structured data, navigational elements, meta data, mobile-friendliness and responsiveness and URL structures.
We also dig into issues with broken links, crawl errors and server errors.
Content Strategy
To be successful with SEO, your website needs a sound content strategy composed of different types of content, including product descriptions (for e-commerce businesses), blogs, FAQs and guides. This content helps search engines and users alike.
Your content is often the first impression of your business for people searching in Google and should be professionally written, and answer the user’s question. It’s critical to match a searcher’s intent with keyword research and thoroughly cover topics to show you’re the expert.
Content Strategy
To be successful with SEO, your website needs a sound content strategy composed of different types of content, including product descriptions (for e-commerce businesses), blogs, FAQs and guides. This content helps search engines and users alike.
Your content is often the first impression of your business for people searching in Google and should be professionally written, and answer the user’s question. It’s critical to match a searcher’s intent with keyword research and thoroughly cover topics to show you’re the expert.
Link Development Campaigns
Link acquisition involves a range of strategies and techniques, such as creating high-quality content that other websites want to link to, reaching out to other websites and asking for a link, guest posting on other sites with a link back to your site, and developing relationships with sites similar to yours. For local businesses, we also develop links on popular directories like Yelp, Apple Maps, the Chamber of Commerce, the Better Business Bureau and more.
Quality is key to developing links to a site and we help you find the right links to grow your site. We’ll evaluate your competition’s link strategy, then come up with a plan fit for you.
Web Design & Development
Custom Functionality
Website Maintenance
Web Hosting
Featured Work
Web Design & Development
The key to a successful online presence is a great-looking website. But your website should also be functional and easy for visitors to use. We specialize in business website design and development projects that help brands reach new heights.
Using content management systems like WordPress and Shopify (for e-commerce), we’ll create a website for your brand that stands out among the competition, is user-friendly, mobile-friendly and ready to rank in Google.
Web Design & Development
The key to a successful online presence is a great-looking website. But your website should also be functional and easy for visitors to use. We specialize in business website design and development projects that help brands reach new heights.
Using content management systems like WordPress and Shopify (for e-commerce), we’ll create a website for your brand that stands out among the competition, is user-friendly, mobile-friendly and ready to rank in Google.
Custom Website Functionality
Not every website should follow a templated approach. Depending on the type of business you operate, you may need a customized solution with features and functionality that are unique to your business and its customers. Not only do we help with standard information-based websites and e-commerce websites, we also assist clients with bringing ideas to life through custom development, plugins and other areas of functionality.
If you have an idea for your business website, we can build it.
Website Maintenance
Websites consist of several components that need regular upkeep. From updating plugins and 3rd party applications to ensuring core website files are intact, every website should be maintained by a professional. Additionally, we offer advanced security options and malware checks to keep your website free from any issues. This also helps keep your users protected by security their information.
We can also assist you with adding content to your site, creating new templates, removing old content and more. Contact us to see how we can help maintain your site.
Website Maintenance
Websites consist of several components that need regular upkeep. From updating plugins and 3rd party applications to ensuring core website files are intact, every website should be maintained by a professional. Additionally, we offer advanced security options and malware checks to keep your website free from any issues. This also helps keep your users protected by security their information.
We can also assist you with adding content to your site, creating new templates, removing old content and more. Contact us to see how we can help maintain your site.
Professional Website Hosting
Website hosting is a must to running a successful web application. We understand the importance of web hosting in ensuring a website’s reliability, speed, and security, along with its SEO benefits. As a full-service digital marketing agency, we offer cloud-based web hosting tailored to meet the unique needs of our clients despite their industry or number of visitors. Our servers are scalable so we can accommodate your growth.
You can be confident that your website is in good hands, and you can focus on what matters most: growing your business.
Paid Search Management
Search Ads
Product Listing Ads
Display Ads
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Paid Advertising Management
Paid advertising is a way for you to get visibility for your brand instantly using Google Ads and Microsoft Ads. Instead of waiting for SEO efforts to kick in, you can bid on the traffic you want right away.
We help clients with account audits, new account creation, campaign creation and the ongoing optimizations that every account needs. We’ll ensure your traffic is on point with your target audience and maintain budget at a strong ROAS.
Paid Advertising Management
Paid advertising is a way for you to get visibility for your brand instantly using Google Ads and Microsoft Ads. Instead of waiting for SEO efforts to kick in, you can bid on the traffic you want right away.
We help clients with account audits, new account creation, campaign creation and the ongoing optimizations that every account needs. We’ll ensure your traffic is on point with your target audience and maintain budget at a strong ROAS.
Paid Search Ads
Pay-per-click search advertising gets your services and products in Google and Bing’s results right away. You pay a cost-per-click (CPC) every time a customer clicks on an ad; we refine the ad copy, keywords and bids over time to make sure every click you get is ideal for your business and is geared toward conversions.
Paid search can be competitive and requires a substantial budget to be effective.
However, it can be one of the most efficient lead generation tools when managed properly by a professional. Save time and save money with our PPC management.
Product Listing Ads
Product listing ads (PLAs) are another type of advertising option in Google. These ads, found on the main page of Google and through Google Shopping, allow you to bid on certain aspects of your product catalog like brands, sizes, colors and more.
Google Shopping ads are a must for e-commerce brands selling products through Shopify, WooCommerce, BigCommerce and other shopping platforms. Plus, the conversion rate and ROAS of product listing ads tend to be higher than other advertising channels.
Product Listing Ads
Product listing ads (PLAs) are another type of advertising option in Google. These ads, found on the main page of Google and through Google Shopping, allow you to bid on certain aspects of your product catalog like brands, sizes, colors and more.
Google Shopping ads are a must for e-commerce brands selling products through Shopify, WooCommerce, BigCommerce and other shopping platforms. Plus, the conversion rate and ROAS of product listing ads tend to be higher than other advertising channels.
Display & Remarketing Ads
Display ads allow you to show ads on other websites that are part of Google’s Display Network (GDN). This network includes Google properties like Gmail and YouTube, mobile applications, news websites and other publisher sites. When a user visits your website or searches a certain keyword in Google, you can follow them with a banner ad.
Keeping your brand, products and services top of mind for users is the goal with a display / remarketing campaign. They are great for brand identity and improve repeat traffic.
E-Commerce Expertise
With more than a decade of managing complex e-commerce websites, we would like to think we know a thing or two about how to sell products online. Whether you run a store on Shopify, a more customized solution through WooCommerce, or you’re using a homegrown system, we can provide development and enhance the shopping experience with a variety of optimizations.
Measure
Data-Driven Decision Making
You have questions about your data and the visitors to your website. Tools like Google Analytics allows us to properly analyze your data, then make data-backed decisions about your marketing. Making decisions based on this information can improve a website’s user experience, conversion rates, and of course, your revenue growth.
Proper tracking and analytics are a necessity to understanding how your marketing channels perform. This data can also inform the ROI of SEO, paid search and other marketing initiatives.
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Where Our Ideas & Advice Have Been Featured
The Octiv Note
Stay up-to-date with the latest news and tips from the world of digital marketing, web development, and SEO!
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Schedule Discovery Call
Have questions about what we do at Octiv Digital? We would love to hear from you!
We offer free 30-minute discovery calls to discuss your website, SEO, paid search, marketing questions or any other digital items on your mind. From there, we’ll figure out the best solution for you.